Art Director

ART DIRECTION • GRAPHIC DESIGN • VISUAL MERCHANDISING

STELLA CHEN

e: ********@*****.*** w: cargocollective.com/scs

SUMMARY

Visionary Art Director & Design Manager with 10+ years of experience leading high-impact design and branding initiatives across beauty, retail, and lifestyle sectors. Expert in translating brand vision into compelling visual storytelling across social, e-commerce, and in-store experiences. Adept at leading cross-functional teams, developing concept-to-execution campaigns, and collaborating closely with founders and executive leadership. Known for fostering a culture of innovation while maintaining brand consistency and elevating consumer engagement across all touchpoints. Passionate about harnessing emerging technologies, including AI, to drive content innovation and creative differentiation.

• Consumer-Centric • Operationally Efficient • Resilient and Adaptable AREA OF EXPERTISE

ART DIRECTION & VISUAL STORYTELLING VISUAL MERCHANDISING PROJECT MANAGEMENT COLLABORA- TION WITH FOUNDERS & C-LEVEL STAKEHOLDERS TEAM LEADERSHIP ADOBE CREATIVE SUITE • FIGMA • SKETCHUP TYPOGRAPHY, GRAPHIC SYSTEMS & DESIGN GUILDLINE CREATIVE PROJECT OVERSIGHT & RE- SOURCING FREELANCE TEAM MANAGEMENT & VENDOR RELATIONS WORK EXPERIENCE

Art director Brand Consultancy New York, NY 04/11-present

• Independently led branding and packaging projects for beauty and retail brands, managing all phases from initial concept to final production.

• Designed product packaging layouts, mechanicals, and comps, ensuring consistency with brand standards and retail presentation requirements.

Design consultancy for brands including ILIA, Lancôme; agencies including Brand Union, Nice Ltd., Stag&Hare, Pearlfisher, CBX, Pi Global, etc. Worked on brands including but not limited to: P&G, Palmolive, GSK, Reckitt Benckiser, Barcardi, Molson Coors, Coca-Cola, etc. Senior Design Manager L’oréal Luxe-Lancôme New York, NY 04/18-04/25 Design and management of Lancôme at Sephora & Ulta’s in-store merchandising, collateral, presentations, guidelines, schematics, specialty merchandising units and print collaterals representing the luxury brand image. Helped grow Lancôme’s sales by over 23% of 2024 total US sales.

• Developed luxury design concepts and communicated with fixture vendors to manage 2D & 3D production processes. Reviewed engineering drawings and prototypes, created mock-ups for internal review, and man- aged retouching, pre-press, and proofing for print materials, ensuring high-quality outputs.

• Collaborated with purchasing, sales, brand marketing, and creative operation teams to ensure on-budget, timely, sustainable, and flawless execution of projects, enhancing team efficiency and project outcomes.

• Demonstrated strong organization and communication skills by managing 8-15 projects on average. Continu- ously improved marketing programs to achieve top quality standards, leading to enhanced brand perception.

• Collaborated with HQ in Paris to ensure all marketing programs aligned with brand guidelines in makeup, skincare, fragrance, and hallmarks, maintaining brand consistency and integrity Design Manager Tarte Cosmetics New York, NY 03/15-04/18 Oversee all visual merchandising aspects of global retailers (Sephora, Ulta, Macy’s), from concept develop- ment to design execution and mechanical file release. Manage and direct VM and production designers to en- sure timely delivery. Create and implement Visual Merchandising strategies for new doors, launches, seasonal updates, packaging, print collaterlas, pop-ups, and events. Senior Designer Sterling Brands New York, NY 2010-2011 CPG branding and packaging design, from concept exploration, client presentation, to print production man- agement, worked on Stop&Shop rebrand, P&G, Nestlé, Bayer, etc. EDUCATION

Savannah College of Art and Design Graphic Design, MFA National Taiwan Normal University Fine Arts, BFA

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