Ann Arbor Product Manager

Rushal Butala

*******@*****.*** 602-***-**** LinkedIn GitHub Portfolio Ann Arbor, MI

EDUCATION

University of Michigan at Ann Arbor August 2023- May 2025 Masters of Science in Information Science (Human-Computer Interaction) GPA: 3.9/4.0 University of Illinois at Urbana-Champaign August 2020- May 2022 Bachelor of Science in Computer Science GPA: 3.6/4.0 WORK EXPERIENCE

University of Michigan

Assistant Lecturer (Introduction to AR/VR Application Design)

January 2025 – Present

Ann Arbor, Michigan

● Instructed 50 students on fundamental design principles for AR/VR applications.

● Guided students in prototyping techniques for Extended Reality (XR) experiences.

● Taught 3D prototyping tools, including Bezi, Spatial.io, and Unity, to develop immersive experiences. Next Play Games

Lead Designer

May 2024 – August 2024

Ann Arbor, Michigan

● Conducted surveys, interviews, and competitor analysis to align design with user needs and business goals

● Led the design team in creating a design system, enhancing consistency, usability, and accessibility.

● Spearheaded A/B testing, identified key areas for improvement, and optimized the user experience.

● Designed visually compelling artifacts for pitch decks and promotional materials, strengthening brand communication. OTHER PROJECTS

Faabl

Product Manager Designer

August 2024 – December 2024

Ann Arbor, Michigan

• Designed and developed an AI-powered storytelling toy, complete with a functional physical prototype.

• Curated a sales process, formulated a business model, and crafted a go-to-market strategy, achieving a projected mock profit of $500M.

• Conducted comprehensive user research to inform design decisions and ensure alignment with user needs. Bes-tea

UX Designer

January 2024 – May 2024

Ann Arbor, Michigan

● Performed comprehensive research including diary studies and ethnographic studies to identify user frustrations and pain points.

● Created comprehensive design artifacts including Personas, Journey Maps, Empathy Maps and

● Developed high-fidelity, functional prototypes for engineering handoff and marketing demonstrations. Quicken

UX Consultant

January 2024 – May 2024

Ann Arbor, Michigan

• Enhanced the user interface by researching industry trends and conducting market research and competitor analysis

• Delivered 10+ actionable UX recommendations based on surveys (Qualtrics), heuristic evaluation, and usability testing, improving Task Success Rate by 2x.

• Updated UI elements to enhance accessibility, ensuring compliance with WCAG standards. Reap Rewards

UI Interaction Designer

August 2023 – December 2023

Ann Arbor, Michigan

● Researched the problem space with qualitative research methods like user interviews and competitive analysis

● Developed comprehensive design artifacts including personas, complex site maps, user flow, Information Architecture Diagrams and wireframes using industry standard tools like FigJam.

● Designed high-fidelity prototypes in Figma with complex interactions. Detroit’s Aging Water Infrastructure

UX Researcher

August 2023 – December 2023

Ann Arbor, Michigan

● Conducted 35 user interviews, drafted interview protocols for semi structured interview.

● Analyzed interview findings using an Affinity Wall Diagram and refined insights through card sorting SKILLS

UX & Research: Usability Testing, Heuristic Evaluation, A/B Testing, Wireframing, Prototyping, Information Architecture, Data Visualization, WCAG Compliance

Languages: Java, C, C++, Python, C#, Node.js, MongoDB, SQL, HTML, CSS, JavaScript, Angular, React Tools : Figma, Photoshop, Illustrator, Bezi, Spatial.io, Unity, Unreal, Miro, Protopie, Framer, Gestalt Principles

Contact this candidate