Digital Transformation Strategy Analyst

ASHUTOSH BANSAL

Arlington, VA • 447-***-**** • ***********@*****.*** • https://www.linkedin.com/in/bansalashutosh/ SUMMARY

Strategy & transformation leader with a George Washington MBA and 10+ years of solving business problems through structured analysis, stakeholder alignment, and design thinking. Experienced in leading cross-functional initiatives across go-to-market strategy, product delivery, and operational improvement. Deep expertise in AI-powered digital change across enterprise functions. EDUCATION

GEORGE WASHINGTON UNIVERSITY, School of Business Washington, DC Master of Business Administration July 2023 – May 2025

• STEM Full-time Program, Merit Fellow, Graduate Certificate in Financial Management INDIRA GANDHI NATIONAL OPEN UNIVERSITY New Delhi, India Postgraduate Diploma in Environmental & Sustainable Development July 2022 - May 2023 INSTITUTE OF HOTEL MANAGEMENT & APPLIED NUTRITION Bengaluru, India Bachelor of Science in Hospitality Management July 2011 - May 2014 PROFESSIONAL EXPERIENCE

ZERO WASTE SOLUTIONS, INC. – Internship – Corporate Strategy Arlington, VA August 2024 – May 2025

• Business Strategy & Market Assessment: Devised a business strategy plan for commercial expansion by analyzing market trends, customer segments, and local ecosystem dynamics; delivered insights to complement the firm’s public sector presence

• Commercial Strategy & GTM: Launched a targeted GTM strategy for commercial expansion in Arlington & Dulles, by sales targeting, combining competitive analysis with digital brand positioning, generating a 20% increase in inbound leads

• Digital Transformation: Directed full-cycle revamp, integrated a marketing agency, redesigned the corporate website, executed SEO optimization, and aligned content with the firm’s positioning, driving a 33% lift in digital engagement in Q1

• Project-managed state and federal contracts (CBP, USDA, APHIS), by reviewing compliance frameworks and preparing bid documentation; secured Foreign Waste Hauling contract at IAD Airport, driving 15% recurring revenue growth annually COLORS GLOBAL, INC. – Internship – Consulting Project Manager Washington, DC March 2024 – May 2024

• Project Delivery: Led a sprint-based Agile consulting engagement with a 5-member team; facilitated ceremonies, tracked backlog velocity, ensured continuous delivery over multiple client-facing sprints, 20+ high-potential contract opportunities

• Business Strategy: Conducted performance benchmarking and data-driven compliance analysis to support ESG transformation; synthesized insights into a roadmap that addressed 20+ operational inefficiencies, attaining B-Corp certificate RAINMAKER ONLINE TRAINING SOLUTIONS – AVP SaaS Solutions New Delhi, India June 2022 – August 2023

• Product & Enterprise Delivery: Directed end-to-end delivery of SCORM-compliant E-learning solutions for enterprise clients; led acquisitions, managed integration on LMS platforms, ensuring technical alignment, data integrity, and compliance

• Stakeholder Management: Interfaced with CHROs and General Counsels across Fortune-1000 firms to scope business needs, define BRDs, and facilitate solution onboarding; successfully acquired and onboarded 10+ clients in under a year

• Program Management: Led Agile sprints across cross-functional teams (design, development, QA) to execute the product roadmap; defined delivery milestones, assessed architecture readiness to ensure integration quality & compliance alignment

• Strategic Planning: Led a proactive project with the CEO’s office to integrate data, digital tools and market analysis into strategic planning for market outreach—leveraged SEO insights and scenario planning to drive 16% YoY revenue growth HYATT/ACCOR/MARRIOTT/AZAYA – Trainee/Manager/Senior Manager/ Asst. Director July 2014 - August 2021

• MVP (Most Valued Person in Team): Recognized as Q1 2021(Covid Era) Sales-MVP for exceeding acquisition targets by implementing structured account planning frameworks, segmentation strategies, and data-backed pricing governance

• Managed the end-to-end launch of a new Marriott sub-brand, overseeing project execution, stakeholder onboarding, product rollout timelines, and GTM delivery, operating as project lead and ensuring timely activation across all channels

• Directed digital and offline brand campaigns through the project lifecycle, coordinating creative teams, aligning timelines with revenue milestones, and managing stakeholder reviews, resulting in a 31% uplift in revenue within 6 months of launch

• Built and nurtured C-level client relationships across 100+ enterprise accounts, designing a scalable onboarding process

• Led and coached a 12-member cross-functional commercial team using weekly sprint-based reviews and performance KPIs

• Graduate – Hyatt’s Fast Track Leadership Program (CLT): Selected for Hyatt’s CLT Program (Top 25 nationwide), receiving advanced training in operational project delivery, agile team leadership, and cross-departmental collaboration DISTINCTIONS

Achievement: GWSB Dean Search Committee, MBA Student Leadership, Mr. Fresher, Covered Himalayan Terrain on Motorcycle Skills: AWS Cloud Practitioner-Certified, Google Project Management (Agile & Scrum), SAP Technology Consultant, Azure, Process Mapping, Oracle NetSuite ERP, Tableau, SQL, JIRA, R, Visio, SAS Viya, Lucidchart, Draw.io Interests: Formula One, Cricket, and Motorcycling enthusiast, aspire to cover Highway 1 and Route 66 entirely

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