Public Relations Customer Service

EMMETT HANSEN

**********@*****.*** • 340-***-****

SUMMARY

Initiative-taking bi-lingual executive adept in the management of all levels of public policy, large-scale projects, to include financial and organizational administration. An exceptional leader skilled in public relations, public policy, technical writing, grant compliance and crisis management. Experienced private/public sector professional with exceptional leadership and team-building skills. A gifted, engaging, and versatile writer and storyteller of human interests, technical or business matters. EXPERIENCE

Invictus Consulting, Inc., President/CEO

Jul 2022 - Present

Created customized development strategies for private, non-profit agencies resulting in an overall 40% increase in monetary donations, in-kind services, and volunteerism.

Edited and rewrote for accuracy, current human resource policies and standard operating procedure manuals, grant proposals and gave presentations on best practices, customer service and office efficiency to local businesses and government agencies. Assessed the efficiency of web sites and provided updated content, improved page transitions and edited webpage content for clarity, better messaging, and search engine optimization. Provided suggestions to various organizations relating to improvements in by-laws and board structure to ensure more branding control and lessen possibilities for financial abuse. V.I. Water and Power Authority, Director of Corporate Communications Mar 2022 - Jul 2022

Scripted and produced a 45-minute mini documentary in conjunction with WTJX-PBS and the Office of Disaster Recovery Built and maintained relationships with local media to advance the organization's strategies. Consulted with executives, key stakeholders and created public relations opportunities. Revised technical materials for layperson’s comprehension. Managed and monitored social media and news channels to assist in defining goals and developing content. Developed strategies to translate abstract goals into marketable campaigns and targeted specific community demographics to rebrand the agency.

Provided comprehensive and timely responses to media inquiries and provided real time community alerts to the media and public, arranged interviews across various media platforms to keep the community informed of service interruption restoration progress and correct misinformation.

Created the annual budget for the communications department and made fiscal adjustments in accordance with the overall financial standing of the agency.

Virgin Islands Board of Education, Associate Executive Director Dec 2016 - Nov 2021

Revised the agency’s by-laws, conflict of interest and ethics policies and manual of standard procedures to be more user-friendly. Also revised office procedures to provide more efficient service to stakeholders. Served as the COO and acting executive director, wrote, developed, and researched existing policies to enhance the board’s oversight of the Department of Education and more efficiently manage the agency’s human resource component. Led the agency's FEMA territorial grant application process, worked in conjunction with Witt O’Brien representatives and successfully authored and monitored all RFP and contract processes to ensure compliance with federal and local procurement and funding expenditure regulations.

Contributed to the establishment of policies, operation, and marketing of new scholarship grants; resolved issues or inconsistencies in their application according to those established procedures. Represented the board before the state legislature and provided in-depth analysis of proposed legislation, managed the mediation of Department of Education employee complaints, and reported board activities to the public. Juan F. Luis Foundation, Inc., Executive Director

Mar 2015 - Dec 2016

Served as the spokesperson, financial manager, and chief development officer. Created and oversaw new annual fundraising activities, re-established rapport with the business community, managed communications, and media relations.

Recruited new board members and rewrote by-laws, operational policies and heightened the community’s awareness of the Juan F. Luis Hospital’s need for community-based grants and funding. Identified and pursued individual donors, bringing in $80,000 per quarter for the JFL Foundation. EMMETT HANSEN - page 1 of 3

Established, complied, and revised grant tracking best practices. Insured strict reporting requirements as outlined by non -profit best practices.

Juan F. Luis Hospital, Chief, Strategic Management and Communications Dec 2014 - Mar 2015

Began a five-year strategic planning process, developed fundraising and donation activities, improved the institution’s public standing by improved media relations, customer service and security issues. Garnered a $1.2 million corporate donation for the JFL Hospital from a non-governmental business. Developed and implemented an image-enhancing media plan and wrote a technical hazard mitigation protocol manual for each department.

Developed and organized a monthly community volunteer clean up at the JFL Hospital and served as the JFL liaison to community organizations, local and federal organizations. Increased brand awareness through new service launches and re-branding strategies, identified and corrected community orientated communication deficiencies with forward-thinking approaches to address negative organization-wide perceptions and real department internal and external communication issues. Small Business Development Center, Business Counselor II Jan 2011 - Dec 2014

Instructed clients in financial proposal development and lending, created financial proformas, wrote business plans, developed strategic operating and media plans for management and market development, fine -tuned business structure, presented seminars on SBA Disaster Loans and resolved financial and management issues for clients. Re-interpreted Stafford Act, Small Business Administration and Farmer Home Administration regulations, loan programs and technical financial reporting guidelines into simplified guides for entrepreneurs. Held regular technical seminars and presentations on how to access funding and in federal financial reporting. Evaluated business practices and created strategies to improve productivity and efficiency and presented business -related seminars for small business owners in English and Spanish and gave presentations on importing, exporting and small business creation.

Virgin Islands 2010 Census, Director of Communications and Outreach May 2009 - Jan 2011

Coordinated the public education strategies to ensure inclusion, understanding and participation from the diverse ethnic groups on the island.

Coordinated the translation of technical materials from English to Spanish. Oversaw the production, procurement and distribution of outreach and promotional materials and supervised media buys. Established relationships with local government agencies, businesses, the media, and various diverse community groups to increase participation and advocacy.

V.I. Police Department, Director of Recruiting and Retention Mar 2007 - Mar 2009

Re-established the ancillary officer division after years of dormancy. Created vigorous recruitment strategies and delivered one hundred fully vetted candidates in a matter of months. Created partnerships with historically Black colleges and universities for new officer recruitment from their graduating classes. Also negotiated the re-training of current officers with these institutions. Networked with diverse community organizations to enhance the image of the department and provided advice and counsel regarding existing and proposed legislation. Successfully negotiated with the police unions for service reciprocity for certified officers to transfer into the Virgin Islands Police Department.

Employer Support of the Guard and Reserve, Executive Director Jan 2005 - Mar 2007

Prevented, resolved, and reduced human resource issues due to equal employment opportunity issues arising from noncompliance with the Federal Uniformed Services Employment and Reemployment Act (USEERA) due to mandatory or voluntary military training or deployment.

Rewrote the USEERA Act for business owners and human resource departments to facilitate better comprehension and compliance.

Prepared the annual budget in accordance with federal guidelines. Submitted quarterly reports and ensured funds utilized by the local committee are expended in accordance with federal guidelines. Gave television, radio and newspaper interviews, speeches and wrote regular press releases in support of active and part -time National Guardsmen, Reservists, and other military personnel. Legislature of the United States Virgin Islands, Virgin Islands Senator Jan 2001 - Jan 2005

Chaired the Committee on Government Operations in the 24th Legislature of the Virgin Islands and provided territorial oversight of the budgets and operation of most government agencies, departments, and semi -autonomous agencies. EMMETT HANSEN - page 2 of 3

Chaired the Committee on Housing, Parks, and Recreation in the 25th Legislature and worked closely with U. S. Department of Housing and Urban Development (HUD) to author the Home Ownership Act of 2004 which provided the legal framework to build 2, 500 homes over a five-year period. Successfully negotiated with HUD to provide infrastructure funding. Prime-sponsored major legislation authored including the Gun Control Act, the Infrastructure Maintenance Act, the 2002 Crime Act, and the Home Ownership Act of 2004

EDUCATION

University of the Virgin Islands

Master • Public Administration

Completed 30 hours and submitted thesis.

Dillard University, New Orleans

Bachelor of Arts • English Literature, Minor in Marketing Defense Information School (DINFOS), Fort Benjamin Harrison Photojournalism and Public Affairs

SKILLS

Public Engagement, Marketing and Outreach • Crisis Communications Management • FEMA, CDBG-DR & Federal Compliance • Proposal Creation & Grant Compliance • AP Stylebook Journalist, Publisher & Editor • Public & Private, Non-Profit Policy Making • Technical Writing, Proofreading, Editing • Federal and State Agency Collaboration EMMETT HANSEN - page 3 of 3

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