Social Media Project Management

Stefanie Dell'Aringa

** *** ****** **** ******, IL 60118

Cell: 630-***-****

************@*****.***

https://www.linkedin.com/in/stefaniedellaringa

Internal/External Communications

Social Media

Blogs

Video Scripts

Media Relations

Case Studies

Email Marketing

Project Management

As a seasoned communications expert with more than three decades of experience, I create flawless content that meets deadlines, tells your stories, targets your audience, and gets results.

Senior Copywriter/Communications Manager/Consultant (April 1998 to present)

For more than 30 years, I’ve assisted a variety of companies with their internal/external communications - print and digital. Fortune 500 clients have included AT & T and Thermo Fisher Scientific.

Project examples:

●300 landing pages for Wiley Education Services to promote degree programs

●Quarterly corporate newsletters and case studies for Delta-Therm Corporation, a snow and ice-melt product manufacturer

●Blog posts for Nurse.com

●Voiceover work for Burger King interactive training module

Senior Copywriter & Social Media Manager

Illinois Bone & Joint Institute (Aug. 2021 - February 2023)

●Responsible for all digital and traditional content creation including patient stories and physician Q&As on the IBJI blog, news releases, physician bios, video scripting, talking points, social media, internal and external newsletters, quarterly patient magazine, TV and radio spots

●Uploaded new blogs/press releases to WP website and updated existing content supporting orthopedic surgery, physical and occupational rehab, sports medicine, imaging, and other services

●Coordinated and wrote all onboarding materials for new physicians

●Managed social strategy and daily posts across FB, LI, IG, & Twitter

●Created graphics using Canva and Photoshop

●Proofed all internal/external copy across regions

●Produced content for ads, commercials, podcasts and webinars

●Provided voiceovers for commercials and social posts

●Secured 23 earned media opportunities for physicians

Content Manager

Keypath Education, Schaumburg, IL (March 2020 to March 2021)

●Won four MarComm awards for outstanding blogs and e-book content

●Led content creation to convert leads by communicating the value of advanced degree programs (blogs, video, autocomms, social, one-sheets, e-books, landing pages)

●Wrote all content for new program and partner launches, including ghostwritten letters from the president

●Managed blogs and social media content for several global university partners

●Produced creative briefs for freelance writers and agencies; oversaw completed work, including two to three rounds of edits

●Met extremely tight deadlines by maintaining organized calendars, schedules and tasks and clearly communicating goals and objectives with larger teams

●Participated in brainstorming sessions to identify trending topics, share emotionally charged stories, and collaborate on holiday campaigns

Corporate Communications Specialist (later promoted to Media Relations Manager)

Northwest Community Healthcare, Arlington Heights, IL (July 2017 to November 2019)

●Worked with marketing team and senior leadership on campaigns and key messaging to promote service lines for 509-bed hospital and 20+ locations

●Managed and wrote content for bi-weekly e-newsletter and quarterly magazine

●Distributed 5 to 8 press releases per month; realized an increase in earned media of 60% in FY 2017

●Managed production schedule, freelance pool and photo bank

●Tracked media coverage; reported hits to leadership; distributed monthly analytics reports

●Assisted with uploading/updating website content

Writer & Copy Editor

OnCourse Learning/Nurse.com, Hoffman Estates, IL (August 2011 to June 2017)

●Interviewed nurse specialists and developed relationships with key nurse leaders

●Wrote copy for several regional print/digital magazines; proofed and uploaded nurse-written blogs

●Copy edited all articles penned by guest nurses and staff

●Managed photos

Journalist

Chicago Tribune and Daily Herald (Nov. 1991 to June 2017)

●Pitched and wrote over 1,600 features, profiles, columns and late-breaking news stories on community events, health, social issues, environment, education, technology, science and local government.

Education

B.A./Northern Illinois University, DeKalb, IL Major: English

Contact this candidate