KEXIN ZHU -UX/UI DESIGNER
Cassiezhu.framer.website ********@*****.*** San Francisco, Bay Area Languages: English, Chinese ABOUT
With an art background and a mind fueled by curiosity and creativity, I thrive on crafting meaningful connections between users and products.
EXPERIENCE
UX Designer Intern WeFIRE (Jan 2025-Present) FinTech(Financial Technology)/Education Responsible for the end-to-end design of a SaaS-based FIRE (Financial Independence, Retire Early) calculator and planner website with streamlined input process.
-Iterated on the FIRE calculator and planner design through 8+ rounds of internal and stakeholder feedback, leading to a 15% increase in task completion rate.
-Led 5 rounds of development focus meetings, achieving a 45% reduction in pages (from 11 to 6 pages) and ensuring responsive design across multiple platforms.
-Translated complex financial concepts into a user-friendly interface through close collaboration with researchers, product managers, and engineers.
Product Designer Frydo (Jul-Oct 2024) E-commerce/Fashion Tech Led the UX design of Frydo’s AI-driven B2C SaaS fashion styling platform, creating a seamless shopping, styling and wardrobe management experience through close collaboration with engineers and stakeholders.
-Established a comprehensive 30+ component design system in Figma, defining the visual style and ensuring consistent brand experience across the platform.
-Designed intuitive interfaces for AI-powered 2D & 3D styling modules. Marketing Assistant Spectracell Laboratories, inc. (Jan-Apr 2025) Healthcare/Wellness
-Collaborated with stakeholders and suppliers to create a B2C supplement website with shopping and online course modules using Elementor and WordPress.
EDUCATION
MA Interaction & UI/UX Design Academy of Art University (Graduate May 2025) GPA: 3.9 BA in Public Sculpture China Academy of Art, Hangzhou (2023) GPA: 3.8 PERSONAL PROJECTS
App Design Whimsy (2024)
Designed an app that delivers unconventional daily tips to help users break monotony.
-Led a research-driven design process,conducting surveys, 10+ interviews, and user testing and balanced divergence and convergence in design decisions to refine user experience.
-Developed an impactful prototype through brainstorming, sketching, and iterative prototyping, validated by positive user feedback.
SKILLS
Technical Tools: Figma, Adobe Creative Suite, Premiere, Photoshop, Illustrator, After Effects, Generative AI, HTML/CSS, ZBrush, WordPress
UI/UX Design: User research, Sketching, Wireframing, Prototyping, User testing, Usability testing,UI Design, Interaction design, Visual design, Branding, Graphic design, Data visualization, Motion Graphics Interpersonal: Highly collaborative, Friendly, Responsive, Problem solver, Efficient, Critical thinker, Thoughtful