E-Commerce Creative Production Services

JASON PHILLIPS Brooklyn, NY ***** 917-***-**** *********************@*****.***

Portfolio: https://www.jasonphillipscreative.com

Linkedin: https://www.linkedin.com/in/jasonphillipscreative EXECUTIVE PROFILE

Executive Creative leader with over 20 years of experience driving innovation, efficiency, and excellence across creative services, production management, and operations. A strategist with a keen ability to bridge creativity with structure, I specialize in optimizing workflows, streamlining processes, and delivering high-impact marketing initiatives that elevate brand storytelling and business performance. Known for inspiring and leading high-performing teams, I excel in refining creative execution, fostering collaboration, and enhancing operational effectiveness in fast-paced, evolving environments. CORE COMPETENCIES

Multi-Channel Marketing & Brand Storytelling Creative Content Production & Photography Studios Strategic Leadership & Team Development Market Trend Analysis & Change Management UX/UI Design Support & Creative Strategy Continuous Process Improvement & Workflow Optimization Large-Scale Budget & Production Oversight Adobe Creative Suite Microsoft Suite Capture One Shotflow AI-Driven & UGC-Based Content

PROFESSIONAL EXPERIENCE

TUMI Director of Creative Production NY November. 2024 – April 2025 Driving end-to-end creative operations for high-impact marketing and e-commerce campaigns, ensuring seamless execution across brand storytelling, visual identity, and production workflows.

● Spearheaded global creative production, aligning product, design, visual merchandising, and agency partners to deliver premium campaigns across digital, retail, and e-commerce.

● Managed multimillion-dollar creative production budgets and resource planning to maximize efficiency and ROI while maintaining TUMI’s luxury brand standards.

● Streamlined end-to-end production workflows, reducing turnaround time by 35% through scalable templates and agile project planning.

● Oversaw full campaign production lifecycle—casting, styling, on-set direction—ensuring storytelling consistency across markets and channels.

● Built a global vendor/freelancer network to enhance production agility and meet evolving business priorities.

Macy’s Inc. Vice President, Creative Services NY Sep. 2008 – Feb. 2024 Visionary leader responsible for transforming Macy’s content studio into an integrated, high-performance creative operation. Spearheaded end-to-end creative execution, workflow optimization, and production management while elevating brand storytelling across digital, e-commerce, advertising, social media, and in-store experiences.

● Transformed Macy’s content studio into a centralized, scalable operation supporting 10+ verticals with 1,200+ assets delivered weekly—saving $6M annually.

● Directed integrated creative production across digital, social, advertising, and in-store, aligning teams in photography, video, and design to increase output and brand consistency.

● Managed $8M+ in annual budgets; oversaw forecasting, capital requests, vendor contracts, and talent management.

● Implemented AI, CGI, and digital asset management tools to reduce campaign cycle times and elevate visual quality.

● Grew Macy’s e-commerce revenue contribution from 1% to 35% through high-converting creative strategies.

● Partnered with C-level executives to align creative direction with broader business goals, driving enterprise-wide marketing impact.

Estée Lauder Senior Art Director NY 1995 – 2002 Led creative direction and brand storytelling across Estée Lauder’s luxury beauty portfolio, ensuring high-impact visual communications aligned with brand strategy and market positioning. Spearheaded end-to-end creative execution for campaigns, product launches, and retail experiences.

● Drove art direction and design across global campaigns, retail environments, and product launches for Estée Lauder’s luxury beauty lines.

● Oversaw production and execution of print, digital, and packaging assets, ensuring brand consistency and premium quality.

● Managed creative schedules, process and team performance while optimizing timelines and resource efficiency.

CREATIVE BRAND EXPERIENCE

Chanel Gucci Tom Ford Burberry Dolce & Gabbana Jimmy Choo Marc Jacobs Michael Kors Coach Estée Lauder Lancôme Clinique MAC Shiseido Aveda Hugo Boss Polo Ralph Lauren Calvin Klein Donna Karan DKNY Tommy Hilfiger Nike Adidas Under Armour EDUCATION

Florida State University Bachelor of Science (BS) Communications & Advertising

Contact this candidate