Talent Acquisition Data Analysis

PRERNA CHOUBEY

Seattle, WA *******.**********@*****.*** LinkedIn Portfolio

WORK EXPERIENCE

Founder and Principal User Researcher, Pramanity Research Group 03/2024 - Present

• Founded Pramanity Research Group a user research firm, overseeing 4 end-to-end research projects including client onboarding, participant recruitment, pricing/revenue model and while leading mixed-method research studies and successfully delivering impactful insights and translating to the stakeholders that address their business objectives, demonstrating strategic vision, storytelling and stakeholder management skills.

• Independently led and delivered 2 tailored research projects with 22+ participants that involved usability testing, user interviews, hardware research, surveys questionnaires, and also incorporated A/B Testing that led to significant prototype revisions and prioritized features for the stealth startups in the adaptive VR language learning and cybersecurity domain.

• Conducted user interviews, post-test surveys and card sorting with 18 participants for the 3rd client, Unibridges within tight timelines, achieving 35% improvement in user engagement and 57% in user retention.

• Developed and delivered impactful B2B training programs to a talent acquisition team in Hindustan Coca-Cola Beverages while also leading student initiatives, positively impacting over 34 professionals and future leaders across four client firms, fostering essential leadership and diversity values highlighting leadership and training expertise.

Mixed-Method Product Researcher, University of North Texas 07/2023 - 03/2024

• Improved the user engagement for the language learning VR app on Meta Quest 2 by 45% incorporating iterative usability testing, and heuristic evaluation of cognitive walkthrough to understand the user experience of participants in each task, and data cleaning showcasing in-depth qualitative data analysis and coding skills while orchestrating an end-to-end product research initiative, collaborating with international teams, and engaging 120 participants.

• Conducted thematic analysis to identify pattens that led to KPI enhancements after the usability test and post-test questionnaire, such as a 45% surge in cognitive engagement and a 20% rise in concentration and mindfulness, showcasing analytical skill and data-driven decision-making.

• Leveraged Unity Analytics and JIRA for KPI tracking and customer insights, demonstrating proficiency in statistical data analysis tools, while employing Survey Design, R for data analysis, and A/B Testing to iterate on prototypes, highlighting expertise in user research. Product Researcher, Democracy Labs 09/2023 - 03/2024

• Led user interviews, focus groups along with usability tests with a team of 6 researchers on the Orcasound website, research insights helped the design team revise the interface leading to growth in user engagement by 23% showcasing empathetic user-centric research approach, leadership, and collaboration skills.

• Developed user personas based on comprehensive segmentation criteria, including demographics and behaviors, and conducted contextual inquiry with an emphasis on empathy mapping to identify accessibility issues, demonstrating expertise in empathy-driven user-centered research methods.

• Facilitated cross-functional collaboration to implement prioritized features addressing accessibility concerns, resulting in a 15% increase in user engagement, and driving long-term product strategy alignment, highlighting effective communication and strategic planning abilities. Assistant Research Manager, Central University of Jharkhand, India 07/2019 - 10/2020

• Led comprehensive user research efforts, employing diverse methodologies including interviews, surveys, observational studies, and focus groups to understand the user experience on the website demonstrating proficiency in user research and data collection techniques.

• Conducted extensive ethnographic research across multiple cities in Jharkhand, integrating diverse sources such as literary accounts and archival data, showcasing strategic planning and research management skills.

• Delivered research insights to stakeholders at the Tribal Research Institute of India, effectively communicating the value proposition and potential impact of product initiatives, highlighting strong presentation and stakeholder management abilities. Research Program Manager, Pratham Education Foundation 07/2017 - 08/2018

• Led educational program direction, utilizing program management methodologies and innovative product ideation techniques to enhance effectiveness, demonstrating strategic planning and innovation skills.

• Facilitated transparent communication of research outcomes through comprehensive report documentation, fostering cross-functional collaboration and knowledge exchange among stakeholders, highlighting effective communication and collaboration abilities.

• Delivered actionable insights from data analysis to drive evidence-based decision-making processes, informing successful policy implementations across 46 primary schools in Jharkhand, showcasing analytical prowess and strategic decision-making skills. EDUCATION

MA International Studies, University of Washington 2023 MA History, University of Delhi 2017

BA History, University of Delhi 2015

SKILLS: Mixed-Method Research, Stakeholder Management, Participant Recruitment, User Interviews, Usability Testing, Card Sorting, Focus Group, Storytelling, A/B Testing, Conflict Resolution, User Persona, User Testing, Data Analysis, Journey Mapping, Surveys, Heuristic Evaluations, Contextual Inquiry, Strategic Thinking, R, Statistical Data Analysis, Prioritization, Mentoring, Experience Reviews, Agile Methodologies, Product Lifecycle Management, Product Analytics. TOOLS: Tableau, UsabilityHub, Survey Monkey, Otter, Figma, Scrum, ProductPlan, Jira, Trello, Slack, NVivo, Microsoft Teams, UserTesting, Google Analytics, Mixpanel, Figma, Sketch, Salesforce, Optimal Workshop, Pendo, RapidMiner, Confluence, Miro, TestRail, Zendesk. CERTIFICATION

Digital Product Management: Modern Fundamentals

University of Virginia 2024

UX and Visual Interface Design

University of Washington 2022

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