Product Management Digital

Ryan Wilson

213-***-**** // **************@*****.*** // linkedin.com/in/ryanawilson // Dallas, TX 75224 Results-driven digital leader with over 14 years of experience in marketing strategy, product management, and web development across industries including hospitality, live events, eCommerce, tech and more. Proven ability to lead multiple Agile teams, manage long term stakeholder relationships, and drive scalable digital transformation. Certified ScrumMaster skilled in guiding sprint planning, backlog refinement, and continuous delivery with a focus on operational excellence, team alignment, servant leadership, and measurable business impact. REPRESENTATIVE QUALIFICATIONS:

• Agile Team Leadership & Scrum Facilitation (Sprint Planning, Stand-ups, Retrospectives)

• Digital Product Management & Strategic Marketing Execution

• Cloud Infrastructure (AWS), Scalable Hosting, and Web Architecture

• CMS Platforms: WordPress, Drupal, Joomla, ASP.net, Prismic

• Front-End & Back-End Development: HTML, CSS, PHP, jQuery, APIs

• eCommerce Integration: Magento, Square, Shopify, and custom solutions

• Analytics & Optimization: GA4, Google Tag Manager, Search Console, SEO, SEM

• Digital Advertising & Engagement: Meta, X, Google Ads, Programmatic Ad Buys

• Project Management Tools: Jira, Airtable, Slack, Asana

• Stakeholder Communication, Team Coaching, and Cross-Functional Collaboration PROFESSIONAL EXPERIENCE:

Owner & Project Manager / Pink Jacket / Dallas, Texas / September 2014 – Present

• Lead digital product strategy, development, and optimization for a nationwide hospitality chain with 70+ locations, including site architecture, CMS implementation, and performance enhancements

• Drive revenue through development of a custom reservation system and integrated web-to-sales pipelines

• Manage end-to-end project execution from stakeholder requirements through QA and post-launch support

• Guide sprint-based delivery processes across cross-functional and distributed teams, using Agile best practices to improve collaboration and velocity

• Direct strategic marketing initiatives for a 65-year-old legacy music festival, including annual digital campaigns, email automation, and web infrastructure support

• Grow social and digital channel performance through organic and paid engagement strategies

• Improve data quality in customer profiles and refine marketing automation to support personalized outreach

• Oversee hosting migrations and cloud scalability, ensuring high uptime and efficient cost management

• Facilitate UX/UI collaboration, ensuring timely delivery of assets and adherence to strategic goals

• Provide executive-level reporting and visibility into product status, timelines, and risks Freelance Developer / Digital Nocturne / Los Angeles, CA / 2010 – 2014

• Designed and developed custom WordPress websites for a variety of clients, tailored to brand and UX goals

• Configured advanced web analytics stacks including Google Analytics, GTM, and Search Console

• Executed responsive web updates, performance optimizations, and scheduled feature releases EDUCATION AND CERTIFICATIONS:

• B.S. in Digital Retailing & Merchandising, University of North Texas (GPA 3.8)

• B.A. in Music, University of North Texas (GPA 3.5)

• Certified ScrumMaster (CSM), Scrum Alliance – 2025

• Bing Ads Certified – 2014

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