Product Manager Human Resource

Daniel R. Emmerich *** Central Avenue Madison, NJ 07940 973-***-**** *********@*********.***

Professional Profile

Assertive, results-driven professional with extensive hands-on experience with new product planning, identifying, developing and managing through market research, trusted industry connections, international sourcing, interfacing with key resources through domestic and international trade shows, and Asian manufacturers. Extensive background also includes areas of expertise in vendor relationships, new product strategy and development functions, P&L responsibility, budget preparation, and team facilitation/motivation.

Leadership and Management

I strongly believe in teaching and mentoring associates working with, and for me. It gives me great pride to be able to delegate projects to associates and have the confidence that they will be completed on time, rather than micro managing. I always encourage people to ask me questions when they are unsure; as I will if I don’t have the answer. The sign of a good manager is not how great he/she is but how great the people working for them are and always giving them the credit for their accomplishments; in addition to constructive critiquing in private when needed.

Created and led a Product Development/Management Division introducing wireless input devices, multimedia, connectivity, power protection and networking categories with a staff of 11, including graphic designers, support and an international office with projected annual sales over $100M.

Participated and contributed in meetings regarding licensed product contract negotiations, and defined which products would fit into the different licensing projects.

Held regular meetings with internal sales and manufacturer’s representatives for market trends, product updates and account recommendations.

Worked with the sales team to develop pricing strategies, promotional programs, and fulfillment methods to maximize sales. Sales increased from $22M to $54M in less than 4 years with projected sales over $100M. Promotional programs were tailored for each retailer based on their margin requirements as well as developing non-conflicting assortments for the big retailers.

Held regular meetings with customer and technical support to make sure they were always up to date on technology, products and possible issues.

Sourced Asian manufacturers and negotiated all product-related (tooling, sensors, finishes, etc.) costs, including those for materials and packaging.

Developed strong relationships with OEM and ODM Asian factories; such as, Powertech, Chicony, Primax and Good Way; based on honesty and trust.

Provided strong leadership and training for a team of 5 product managers, 2 product support people, 2 graphic designers for developing packaging and our Asian operations office in Taipei.

Credited as a key contributor to the development of Licensed OEM/ODM IBM, Compaq, HP keyboards, mice and other computer related accessories, Micro Innovations branded OEM computer related accessories and private label products and programs for distribution to mail order companies (Systemax, Tiger Direct) consumer electronics companies (Best Buy, PC Richards) office super stores (Staples, CompUSA, Office Max), and mass merchant stores (Wal-Mart).

Product Development

Introduced and developed wireless charging products (Qi & PMA) for mobile phones.

Introduced smart home products

Introduced virtual and augmented reality.

Introduced TWS (True Wireless Stereo) speakers and earphones

Introduced and developed USB Type “C” cables and hardware

Introduced auto and off-road accessories

Introduced Soft and Hardline Pet Products

Developed over 260 new products in mobile accessories (home & auto charging, cables, adapters, power banks, Bluetooth, cases, etc.) for smartphones and tablets, which include Apple products.

Developed new products in multiple computer accessory categories, (input devices, connectivity, multimedia, power protection) for licensed (IBM, Compaq, HP, Duracell and Apple) brands and private label products for distribution to Consumer Electronic Stores, Mass Merchants, Wholesale Clubs, Office Super Stores, Distribution and Mail Order; such as, CompUSA, Tiger Direct, Best Buy, Costco, Staples and D & H Distributing.

Introduced in 2003, the first mobile RF optical mouse, very small size with an on/off switch to conserve battery life.

Developed a keyboard with large bold fonts on existing size key caps making them easier to see. The keyboard footprint remained the standard size instead of having the footprint increased taking up more desk space.

Extensive knowledge in Consumer Electronics, Computer, Cellular and Gaming Accessories, B2B Furniture, Recordable Media, Home Networking, Data Communications and Home Audio/Video.

Sourced Asian manufacturers and negotiated all product-related costs, including those for materials and packaging, in addition to having extended stays in Taiwan and China to monitor and finish both product and packaging projects to maintain quick lead times.

Worked with factory engineers to modify existing products and brainstorming for new products.

Monitoring product quality and restricting factories for making any changes on existing products without 120 day notification and approval.

Determining product obsolescence based on technology, market trends and sales.

Attended Industry Trade Shows; CES, Computex, Taitronics, CEBIT, Hong Kong Electronics, Asian Sources and Global sourcing, throughout the world to look for new technology products, source new suppliers and maintain contact with existing suppliers, Powertech, Good Way, Areson and Skylight.

Developed and added new technology categories in connectivity, digital imaging, multimedia, and power protection, resulting in expanded retailor shelf space and sales from $22M to projected $100M.

Developed new innovative products in the Recordable Media category; for example, solid color CDs, DVDs and higher capacity CDs.

Maintained a library of product documentation, including specification sheets, sales sheets, exclusivity contracts, certifications and any documents related to licensing and safety.

Sales and Marketing

Developed new packaging concepts with openings so the consumer can see and touch the product, using icons and simple charts depicting functionality and compatibilities with less text to crowd the box making the packaging easier for the consumer to understand when glanced at or picked up and read. Packaging size was reduced to increase quantities on the shelf. This resulted in new products being added and sales being increased.

Created and registered trademarks for specific products.

Traveled with sales to help introduce and demonstrate for new product launches, and when necessary field technical questions. When a new technology was introduced, such as Power line networking, I would demonstrate how to connect devices or explaining the difference between laser and optical sensors in mice or the difference in wireless devices that can be connected to computers or mobile phones. These are just a few examples of either demonstrations to help the buyer understand why a new product would be important or how much easier it will work than its predecessor; such as 27 MHz to 2.4 GHz for connection issues.

Created sales and data sheets with product and packaging images with product and packaging specifications.

Shopping the competition in the stores and on line.

Global and National Experience

Traveled extensively throughout Taiwan working with factories on projects, corporate meetings, as well as attending the Computex and Taitronics trade shows annually.

Traveled to China including Hong Kong, Ningbo, Changzhou, Shenzhen and much of Dongguan meeting with assorted factories to monitor existing projects, discuss product specifications and new technologies and trends for future introductions. In addition, attended the two Electronics Shows in Hong Kong, as well as the Global Sourcing Fair in Guangzhou held bi-annually.

Stayed in Shenzhen to work with my Graphic Design House to create and finalize new packaging concepts.

Traveled to Hannover Germany for the CEBIT Trade Show.

Attended the annual CES (Consumer Electronics Show) every January to meet with suppliers and look at the competition.

Education

Central Missouri State Teachers College (now Central Missouri State University) BA Psychology

Professional Experience

TechProduct Development & Sourcing Consultants – Madison, NJ 2019 to Present

Private consumer electronics consulting company specializing in product assortments, sourcing and training

Director/Owner http://www.techproductsourcing.com

Specializing In Direct To Asia Relationships

Recommends categories and products based on assortment gaps and trends.

Advises on sourcing and negotiating.

Box/packaging design and production

Sales training and mentoring.

Bracketron, Inc. – Edina, MN 2021 to 2022

Provider of Private Label Mobile Accessories

Director of Product Development

Introduced New Wireless Charging Products

Sourcing non-China Factories to Develop Tooling and do Mass Production

Working with Sales Weekly for Customer Recommendations and Ideas for New Products

Building Relationships with Suppliers

Developing the Powersports Category

CJ Global, Inc. – Fair Lawn, NJ 2017 to 2019

Provider of Branded Mobile Accessories, Wearable Technology, Wireless Charging, Home Automation, Audio

Accessories, Video Accessories and Power Management Products

Director of Product Development and Sourcing

Introduced and developed wireless charging and usb Type “C” cables and hardware.

Introduced Smart Home products

Introduced Wearable Technology Products

Developed a new line of HDMI cables

Developed Bluetooth audio products

added new suppliers from China

Negotiated best pricing and long term cooperations

TechProduct Development & Sourcing Consultants – Madison, NJ 2016 to 2017

Private consumer electronics consulting company specializing in product assortments, sourcing and training

Director/Owner http://www.techproductsourcing.com

Recommends categories and products based on assortment gaps and trends.

Advises on sourcing, types of packaging and sales training.

Xtreme Cables/Jem Accessories – Edison, NJ 2014 to 2016

Provider of Branded Mobile Accessories, Wearable Technology, Wireless Charging, Home Automation, Audio

Accessories, Video Accessories and Power Management Products

Director of Product Development and Sourcing

Introduced and developed Wireless Charging and USB Type “C” cables and hardware.

Developed a new line of HDMI cables and hardware

Developed Bluetooth audio products

Introduced Virtual Reality products, wireless and wearable technology

added many new suppliers from China and Taiwan

Negotiated best pricing and long term cooperations

TechProduct Development & Sourcing Consultants – Madison, NJ 2009 to 2014

Private consumer electronics consulting company specializing in product assortments, sourcing and training

Director/Owner http://www.techproductsourcing.com

Recommends categories and products based on assortment gaps and trends.

Advises on sourcing, types of packaging and sales training.

Micro Innovations – Edison, NJ 2008 to 2009

Provider of branded computer accessories to consumer electronics stores, office super stores, mail order, mass discounters, Distribution, 2nd and 3rd tier stores.

Director of Product Development

Developed an entirely new assortment of computer accessories including keyboards/ mice/ combos, multimedia, webcams, USB, power protection and networking to replace old assortment.

Developed a new packaging concept and design making it consumer friendly.

Traveled to China to monitor projects

TechProduct Development & Sourcing Consultants – Madison, NJ 2005 to 2008

Private consumer electronics consulting company specializing in product assortments, sourcing and training

Director/Owner http://www.techproductsourcing.com

Recommends categories and products based on assortment gaps and trends.

Advises on sourcing, types of packaging and sales training.

Micro Innovations – Edison, NJ 2001 to 2005

Provider of branded computer accessories to consumer electronics stores, office super stores, mail order, mass discounters, distribution, 2nd and 3rd tier stores.

Began as Product Development Manager, in 2002 Promoted to Director of Product Development

Managed and mentored a staff of 5 product managers, 2 technical support, and graphic design company in Chicago and the Asian Operations office in Taipei with a staff of 2.

Held regular meetings with sales to brainstorm on consumer needs to develop new products and phase out the obsolete.

Worked on licensing projects with IBM, Compaq and HP to develop assortments and packaging.

Developed new Micro Innovations packaging.

Traveled to China to meet with suppliers, factory audits, to monitor projects, help develop new products and improve existing products.

Expanded category assortment from mice and keyboards to Multimedia, connectivity, digital imaging, wireless.

PNY Technologies – Parsippany, NJ 2000 to 2001

Provider of branded and private label memory and recordable media products to office super stores, mail order and consumer electronic stores

Director of Product Development

Developed new innovative products (CDs, DVDs) for the recordable media business unit.

Traveled to Taiwan to meet with suppliers.

Worldspy – White Plains, NY .1999 to 2000

ecommerce

Merchandise Manager

Developed exclusivity agreement with distribution for fulfillment.

Developed agreement for authorization to sell Compaq computers.

Hayes Micro Computers – Gaithersburg, MD & Madison, NJ 1998 to 1999

Supplier of Remote Access Servers and Modems

National Account Manager

Visited and sold to corporate accounts.

Global Computer Supplies – Port Washington, NY 1990 to 1998

B2B Mail Order Computer Supplies Catalog

Product Manager

Responsible for $100M in sales.

Responsible for all B2B furniture, Data Communications, Power Protection, Computer Accessories.

Rickel Home Centers – South Plainfield, NJ 1985 to 1990

Product Manager

Responsible for RTA furniture and Storage Products

Gimbel’s Department Stores – Manhattan, NY 1980 to 1985

Senior Buyer

Responsible for Country Furniture, Sofabeds, Casegoods and Recliners.

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