Ux Designer Scrum Master

Selam Tadesse 240-***-**** LinkedIn Profile View Portfolio E-mail address

UI/UX Designer

Professional Experience

With over 4 years of experience in UX/UI Design, I am eager to bring my expertise to your Enterprise Product organization. I excel in designing internal enterprise tools, transforming complex workflows into user-friendly interfaces through repeatable patterns and templates. My skills include leading discovery sessions with stakeholders, creating detailed documentation, and leveraging Figma for high-fidelity designs and prototypes. Known for navigating ambiguity with ease and adapting quickly to evolving requirements, I am also a strong communicator and active team participant, committed to delivering elegant and functional design solutions that enhance user experiences across internal applications. SKILLS

UX Research

Figma

User Testing

Material Design

React Material

SaaS

Communication

Prototype

Usability

User Experience

User-centered Design

Accessibility

User Interface Design

Web Development

Data Analysis

EDUCATION CERTIFICATION

Bachelors - Computer Science & Integrated Media Arts UX/UI Design: Avocademy Juniata College Data Analytics : Google Certification Certified Scrum Master: Scrum Alliance

Professional Experience

Lead UI/UX Designer

Standing Stone Consulting Inc. August 2022 – Present Roles and Accomplishments:

● Conducted user research: Plan, design, and execute qualitative and quantitative research studies to understand user behaviors, needs, and preferences.

● Lead and facilitate discovery to define UX requirements with internal stakeholders.

● Gathered insights: Analyze research findings and distill key insights to inform product decisions and improvements.

● Use Figma to create user-friendly hi-fi designs leveraging enterprise-grade patterns and templates, produce interaction prototypes for handoff

● Produce relevant documentation, including user flows, site maps, and slides

● Collaborated with cross-functional teams: Work closely with product managers, designers, and developers to align research findings with product goals and roadmap. Selam Tadesse 240-***-**** LinkedIn Profile View Portfolio E-mail address

● Artfully communicate design solutions to stakeholders.

● Drove user-centered design: Advocate for user-centered design principles and methodologies, ensuring that the user perspective is at the forefront of product development.

● Fostered a culture of research: Include product trio in research efforts in order to develop customer empathy and shared insights.

● Created reusable UI components and guaranteed code maintainability and accessibility. Additionally, contribute to the development process by crafting unit and integration tests for UI components.

● Conducted thorough analysis of UX issues, meticulously diagnosed and troubleshooted technical challenges associated with delivering customized site experiences and implementing tools, and provided viable solutions as necessary. UX/UI Designer

Juniata College August 2019 – May 2022

Roles and Accomplishments:

● Analyzed any UX issues, diagnose, and troubleshoot technical issues related to delivering custom site experiences and tool implementation, suggesting workable fixes where needed.

● Collaborated with clients to develop site-map guidelines and requirements to capture content, features, and functionality for site development efforts, while concurrently working with a product squad on the development of a new product.

● Designed user-centric interfaces and workflows, incorporating user feedback and usability testing to iterate and improve designs.

● Collaborated with the development team to implement frontend designs, ensuring consistency between design and code while prioritizing user-friendly accessibility and meeting marketing and branding guidelines, and leveraging insights from user surveys.

● Collaborated with clients to develop site-map guidelines and requirements to capture content, features, and functionality for site development efforts, while concurrently working with a product squad on the development of a new product.

● Regularly conducted SEO audits to analyze website performance, identifying enhancement opportunities, addressing technical issues, and staying updated on algorithm updates and industry trends.

UI/UX Designer

Huntingdon Dance Academy August 2021 – May 2022

● Collaborated with engineers and product owners to understand the product thoroughly before proposing improvements to its interactive and visual elements, utilizing HTML/CSS, PHP, and jQuery to develop site features, including custom widgets. Selam Tadesse 240-***-**** LinkedIn Profile View Portfolio E-mail address

● Designed and implemented reporting solutions to enable stakeholders to manage the business and make effective decisions.

● Built and managed related key performance indicators (KPIs) to measure, control, and benchmark reporting processes.

● Retrieved and analyzed large sets of data using Excel, SQL, and other data management systems.

● Collaborated closely with business users from diverse departments to gather detailed requirements, discerned user preferences and needs through in-depth interviews and analysis, and crafted designs meticulously tailored to enhance the user experience.

● Regularly conducted SEO audits meticulously analyze website performance, identifying enhancement opportunities, addressing technical issues, and staying updated on algorithm updates and industry trends. This ensures the website maintains its competitive edge in search engine rankings.

● Introduced new plug-ins and extensions to make the website more usable and interactive, increasing client satisfaction by 35%.

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