WILSON BARRIOS UI/UX DESIGNER
408-***-**** **@*************.*** www.linkedin.com/in/wilsonbarrios www.wilsonbarrios.com
ABOUT ME
Empathetic and detail-oriented UI/UX Designer with over 10 years of experience crafting user-focused digital products. Known for interpreting data and research findings to drive meaningful design decisions and for a proactive approach to solving complex UX challenges. Skilled in creating scalable design systems and collaborating across teams to develop customer-centric, visually compelling designs that align with business objectives. Passionate about leveraging creativity to address user needs and improve engagement on mobile-first and eCommerce platforms.
EDUCATION
MFA in Interaction & UI/UX Design
Academy of Art University, San Francisco, CA Graduated Fall 2021
Bachelor’s in industrial design
Industrial University of Santander, Bucaramanga, Colombia
EXPERIENCE
UX/UI Design Principal
Halen Technologies August 2024 – Present Wilmington, DE – Remote
Led the design strategy for the mobile app, driving user-centric innovations to enhance user engagement and experience.
Conducted user research and competitive analysis to inform feature development and design decisions.
Designed and delivered high-fidelity prototypes, fostering seamless collaboration with the development team.
Improved the user experience of the e-commerce and delivery features, ensuring an intuitive and efficient flow for users.
Enhanced the drivers' dashboards by simplifying navigation, optimizing data visualization, and improving task management tools.
Led the redesign of the current design system along with branding guidelines to ensure consistency, scalability, and alignment with the company’s vision.
Partnered with leadership to align design solutions with business objectives and support growth strategy.
Creating a design system for the application to maintain consistency and scalability across interfaces.
Designing high-fidelity prototypes and collaborating with developers to ensure accurate implementation of designs.
Conducting user research and usability testing to gather insights and refine designs based on user feedback.
Senior UX/UI Designer
Wipro Optum June 2023 – July 2024 Eden Prairie, MN - Remote
Led design initiatives for the development of a Foster Care Logbook tool used across North Carolina, Michigan, South Carolina, and Florida, centralizing medical records and providing foster children with access to critical resources such as student aid information, DMV applications, and other educational tools.
Collaborated with the Netra Design System team to enhance and create new UI patterns, improving the consistency and usability of features across the web-based application.
Designed detailed Figma flows and high-fidelity prototypes for the location search functionality, enabling foster care families and caseworkers to easily find medical specialties and affiliated vendors across multiple states.
Conducted user research and testing to refine the Foster Care Logbook's user journey, ensuring accessibility using WCAG 2.2 Best Practices and efficiency for all users, including foster families and caseworkers.
Senior UI/UX Designer - INCORTA August 2022 – November 2022 San Mateo, CA - Remote
Established a comprehensive design system in Figma, aligned with the company's rebranding, enhancing visual consistency and accessibility across INCORTA’s platforms.
Conducted usability testing and incorporated feedback to optimize the user journey, particularly within the sign-in flow, resulting in improved accessibility and mobile performance.
Designed robust error-handling pages and logging experiences for the web-based platform, ensuring clear communication of system states and reinforcing safety UX principles to enhance user confidence and minimize friction.
Senior UX Designer - 7-Eleven February 2022 – July 2022 Irving, TX - Remote
Designed mobile-friendly IoT dashboards, interpreting research data for various devices, including coffee machines, vaults, fridges, cigarette inventory, access doors, and more. Created user-centered interfaces using data visualizations that delivered actionable insights for IT, marketing, facilities teams, and associates, enabling efficient decision-making and operations.
Actively contributed to problem-solving sessions within Agile sprints, collaborating closely with cross-functional teams (design, engineering, product) to ensure design solutions aligned with technical requirements and business objectives, driving project success.
UX Designer - Young & Hungry February 2021 – May 2021 San Francisco, CA - Onsite
Designed AR experiences for the "We Are Bruce Lee" exhibition, with a focus on empathetic interaction design to engage Gen Z audiences.
Developed a living style guide, ensuring a consistent user experience across the exhibition’s digital platforms.
UX Designer / Web Designer
Wire B Graphics January 2014 – January 2021 Santa Clara, CA - Onsite
Owned the end-to-end design of eCommerce platforms and digital solutions for small businesses in the San Francisco Bay Area
Designed and delivered mobile-first, user-centered websites optimized for usability, accessibility, and responsive performance, ensuring seamless experiences across devices.
Built scalable design systems and living style guides
Developed and maintained comprehensive design frameworks, incorporating reusable components, design tokens, and accessibility standards to ensure visual and functional consistency across multiple client projects. Enhanced user engagement through iterative testing, user feedback, and data-driven design improvements.
KEY SKILLS
Design Tools: Figma, Sketch, Adobe Creative Suite, Miro
Project Management Tools: Jira
UX/UI Expertise: User research, wireframing, prototyping, usability testing, interaction design
Design Systems: Creation, implementation, and management of scalable UI/UX frameworks. (Material Design, Ant Design and HIG)
Web & Mobile Design: Responsive design, accessibility, and performance optimization
E-commerce: Designing subscription and purchase flows, optimizing user journeys for purchases, and enhancing e-commerce experiences
Collaboration & Development: Agile methodologies, stakeholder collaboration, and developer handoff on frameworks such as HTML, CSS, JavaScript, Jquery, and Ajax and Bootstrap.
LANGUAGES
English - Spanish
CERTIFICATIONS
Accessibility and Usability Best Practices for UX and UI Designers (User Experience + WCAG 2.2, Section 508, ADA)