Personal Trainer Sales Director

Santiago Medina

Denver, CO *********@*****.*** 720-***-****

Professional Summary

Results-driven and highly motivated Personal Trainer Sales Director with over 4 years of experience in sales management, client relationship building, and leading high-performing teams. Proven track record in driving sales growth, developing strategies to increase membership and personal training sessions, and improving client retention. Seeking to leverage my expertise in both fitness and sales to help reach growth and revenue goals.

Effective Program Development

Certified Personal Trainer

Product Promotion

Group Trainings

Customer Satisfaction

Management Experience

Work Experience

Strength and Conditioning Coach

Montbello High school 1/2025 - Present

●Assisted head coach in managing day-to-day strength and conditioning programs for student-athletes across football, basketball, and track teams.

●Implemented sport-specific training programs, leading to improvement in overall team performance during the scrimmages.

●Coordinated injury prevention and rehabilitation exercises, collaborating closely with medical staff.

●Delivered educational workshops for athletes and parents on proper lifting techniques, nutrition, and injury prevention.

●Maintained equipment, ensuring safety standards were met and organizing training schedules.

Independent Personal Trainer

The Foundation4 2/2023 - Present

●Oversee the sales process for personal training packages, including prospecting, closing, and follow-up to ensure continuous lead generation and client acquisition.

●Conducted group fitness classes, incorporating the latest fitness trends to keep sessions engaging and effective.

●Provided consistent follow-ups with clients to track progress, adjust programs, and ensure satisfaction with training services

●Implements training strategies resulting in a measurable decrease in visceral fat

●Received positive client feedback indicating improved stability, flexibility, and agility

●Provides virtual and in-person individualized training to meet work and lifestyle demands

Personal Trainer

EOS; Chandler, AZ 7/2021 - 2/2023

●Create authentic, solution-based connections with prospective members to support their fitness goals

●Achieved 25% growth in personal training sales by upselling fitness packages and leveraging customer referrals.

●Ensure member success through effective CRM utilization and membership billing

●Identified individualized needs to promote relevant product and program knowledge

●Maximize program effectiveness through the implementation of Group Trainings

Solar Tech Support

Sunpower; Tempe, AZ 6/2018 - 11/2023

●Provided technical support for 30+ customers per day for sunpower devices and products, translated complex technology concepts into accessible language

●Achieved customer service rating of 93% by utilizing conflict resolution techniques to calm frustrated customers

●Deliver support to team members to identify appropriate solutions for issues using the company knowledge base, resulting in a 5% reduction in escalations

●Performed and executed remote troubleshooting tasks

●Worked cross-functionally with internal teams to address customer concerns

●Provide support to Sun Power dealers and homeowners relative to their system during and after installation

Lead Security Guard

Mint Ultra Lounge; Scottsdale, AZ 12/2018 - 1/2021

●Lead a team of 12 security guards in daily operations, ensuring proper coverage and adherence to security protocols across [site, e.g., corporate offices, industrial facilities, etc.].

●Conduct regular security patrols of the premises to detect and prevent security breaches or safety hazards, reducing incidents by 34%.

●Develop, implement, and enforce security procedures to protect property, personnel, and sensitive information.

●Monitor surveillance equipment and review footage to identify potential threats or violations.

●Respond promptly to alarms, incidents, and emergencies, coordinating with law enforcement, fire departments, or emergency medical services as needed.

●Provide training and mentorship to new security staff, ensuring they are well-versed in security practices and company policies.

●Maintain incident reports and logs, ensuring accurate documentation for future reference or investigations.

●Collaborate with facility management to ensure security systems (e.g., alarm systems, access control) are functioning properly.

Security Guard

McFadden Bar and Grille; Glendale, AZ 5/2018 - 11/2018

●Conducted routine security patrols and monitored surveillance cameras to ensure safety and security.

●Assisted in the enforcement of access control policies, verifying the identity of visitors, contractors, and employees.

●Responded to security incidents and emergencies, providing first response assistance as necessary.

●Interacted with the public and staff to maintain a visible security presence and offer assistance when needed.

●Maintained clear and accurate daily activity logs, reporting incidents to supervisors and law enforcement when necessary.

Team Sports Team Lead

Dick’s Sporting Goods Modesto, Ca 3/2016 - 11/2018

●Facilitated trainings for team sports department to standardize product knowledge

●Incentivized employee upsales to increase monthly sales 20%

●Coordinated department schedules to meet business needs

●Assisted in the hiring of qualified and enthusiastic candidates to improve customer satisfaction

Education/Training

Class-A CDL

Carter Trucking August 2023

Certified Personal Trainer

International Sports Sciences Association June 2021

B.S. Kinesiology

Ottawa University May 2019

A.A. Communication Studies

Modesto Junior College May 2017

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