Business Intelligence Market Research

Alejandro Garcia

Phone: 404-***-**** ************@*****.***

Atlanta, GA http://www.linkedin.com/in/agarciag1103 PROFILE

A multilingual economist with expertise in strategy, corporate development, finance, accounting and business intelligence. Proficient in strategic planning, investments, acquisitions, alliances, partnerships, forecasting, budgeting, valuation, advanced analytics and market research. Known for critical, innovative, and creative thinking, with a deep understanding of the modern economy and corporate landscape. EDUCATION

Master of Business Administration - Georgia State University, Atlanta, GA – Aug, 2010

Master of Arts in Economics - Georgia State University, Atlanta, GA – Dec, 2004

Bachelor of Arts in Economics - Universidad del Valle, Colombia – Nov, 1999 AREAS OF EXPERTISE

Economics Finance Accounting Budgets Strategic Planning Business Development M&A Valuation Forecasting Financial Modeling Financial Planning Market Research Business Intelligence Competitive Intelligence Consumer Insights Industry Relations Margin Management S&OP Lean Principles Neural Networks Contract Negotiation Analytics Multilingual CRM/ERP Systems PROFESSIONAL EXPERIENCE

Ascent Hospitality Management - Atlanta, GA

Senior Director, FP&A & Operations Support (May/22-Feb/25) Member of the Leadership Team at a private equity firm, responsible for supporting growth and success of the brands by providing financial support and analysis to upper management and department leaders for all strategic decisions and business initiatives.

● Led the financial and operational analysis, the annual budget process, M&A support, and reporting.

● Managed the centralized flow of analyses and reporting for the organization.

● Led the annual operating plan and quarterly forecasting processes for the organization.

● Responsible for managing and implementing reporting and planning software intended to provide decision makers with meaningful information, financial and operating targets.

● Identify areas of opportunity, concern, risks and implement solutions to improve efficiencies (i.e., new report/data automation, streamlining duplication across reporting, etc.).

● Worked directly with members of the Senior Leadership team and Board of Directors on acquisitions and due diligence matters, capital and lending initiatives, and other ad-hoc projects and analysis as needed.

● Led the quarterly board deck process, including preparation of the CEO’s strategic presentations.

● Maintain both short and long-term forecasting models including P&L, statement of cash flows, balance sheet, capital expenditures and various leverage ratios.

● Managed highly effective FP&A, Operations and Marketing Support teams. InterContinental Hotels Group - Atlanta, GA

Director, FP&A - Finance Business Partner (May/18-May/22) Responsible for leading America’s (North, Central, and South America and Caribbean) planning, budgeting, forecasting, and reporting processes. Supported IHG’s Global and Americas leadership by providing industry and business insights including forward-looking analysis to shape key business decisions, investments, and strategic projects.

● Led a cross-functional effort, incorporating corporate requirements, industry and competitive intelligence and the company’s strategic initiatives, to deliver budgets and short and medium-term performance targets and financial objectives through challenging COVID-19 pandemic years.

● Supported leadership and business units with planning, research, analysis and implementation of programs and initiatives to address current operating issues, structures, and policies.

● Led the creation and development of two offshore Center of Excellence teams. Alejandro Garcia 404-***-**** ************@*****.*** Senior Manager, Revenue Strategy and Analytics (Jan/18-May/18) Provided support and develop analyses and tools for maximizing revenue opportunities for the organization. Support leadership in the identification of opportunities, and business analyses to develop both tactical and strategic initiatives. Worked with senior management to develop, support, and present business plans. Responsible for the development and continuous improvement of processes, data analysis and tools that are fundamental for the organization’s strategy development and deployment with a continued support of a proactive culture of maximizing revenue opportunities through forward looking reports, forecasts, and presentations.

● Worked with leaders to identify revenue opportunities across all market segments.

● Analyzed Revenue Performance by market (country, region, city, etc.) to identify trends, develop solutions and implementation support.

● Supported Revenue Management teams by providing metrics around efficiency levels.

● Partnered with Global Revenue Management to refine forecasting granularity with better data quality and consistency

● Developed financial, econometric, and business models to support special projects.

● Developed performance, business trends and competitive analysis to identify, communicate and advise on opportunities, functional strengths, weaknesses, investments and resource deployment. Senior Manager, Financial Planning & Analysis (Dec/15-Jan/18) Provided financial, analytical, and business planning support and advice to management and business units to ensure their success in the development and deployment of the Company’s strategy. Provided short-term and long-term financial and business analyses in support of the Company’s strategic initiatives. Worked with senior management to develop, support, and present business plans. Identified improvement opportunities, gaining buy-in from top management, and implemented changes to financial planning and reporting processes.

● Provided support to management and business units, including work-planning, research, analysis, presentation development and implementation support to address current operating issues, structures or policies.

● Analyzed operating, forecast and budget information for issues of concern regarding trends, competitive position, performance against strategic or tactical expectations, impact of changes in business environment, etc. Develop and utilize analytical tools to highlight critical concerns, and make appropriate recommendations based on findings. Identify potential areas of opportunity for increased return on investment or efficiency of strategic planning/forecasting processes.

● Worked with key executives in assigned functional area(s) to develop business plans and to coordinate budget issues with appropriate financial planning staff.

● Developed appropriate performance and benchmark measures for corporate divisional functions. Work with executive staff in assigned functional areas to establish target performance levels and strategies for ongoing improvement of quality and efficiency.

● Established efficient financial planning and reporting processes. Provide report information, project-to-plan tracking, and related data to senior management as needed or requested.

● Led onshore and offshore analytics teams by providing mentoring, guidance and training. Acuity Brands - Atlanta, GA

Manager, Strategy and Corporate Development (Jul/10-Dec/15) Led the organization’s strategic planning process across all the divisions and business units. Managed and supported the execution of a wide range of strategic initiatives including mergers, alliances, and acquisitions to meet specific organizational objectives.

Led the creation of a Center of Excellence to support the strategic planning process by providing strategic and tactical consulting to internal and external partners.

Worked with leadership to drive the strategy development including the development and refinement of the company’s situation analysis, SWOT and capabilities analysis.

Delivered the foundation and support to the company’s industry intelligence process including Economic, Market, Competitor, Customer (B2B and B2C), Environmental and Technological Intelligence.

Provided the necessary support to the organization to develop stronger value propositions, recognize strategic opportunities, and expand value. Led business initiatives in response to significant high-growth opportunities. Alejandro Garcia 404-***-**** ************@*****.***

Supported the organization’s corporate development process including growth strategy development, targeting, valuation, and deal management. Played a key role in 8 acquisitions, 3 alliances, numerous partnerships, and alliances.

Senior Strategy and Corporate Development Analyst (Oct/05–Jul/10) Drove the organization’s high-level plan and the strategy development process. Acted as a centralized shared resource providing aid and handling of planning activities and corporate initiatives for the organization and at business unit levels.

Led the organization’s strategic planning process including strategy development, situational analysis, Sales & Operations Planning (S&OP), portfolio management and industry intelligence processes.

Worked with different departments and business units within the organization to drive the execution of the company’s strategy.

Drove the revenue planning process. Engineered and implemented effective internal processes including forms and templates for ROI impact analysis, pricing models, and forecasts for all units and value streams.

Developed econometric models and performed analysis to determine baseline projections combining the sales history, growth projections, and macroeconomic factors.

Assisted and collaborated in the driving and accelerating of Lean implementation. This included defining processes, leading continuous improvement projects and driving waste out of the business. Delta Air Lines Global Services - Atlanta, GA

Manager, Planning and Profitability (Dec/03–Oct/05) Orchestrated the economic and business analysis and the development of short- and long-term objectives for the company. Engineered and managed the company’s planning process, developed reports and supervised situations affecting profitability, growth, and productivity.

Contributed to the 60% revenue growth of Delta Air Lines Global services and to an increase of 400bps in its profit margin.

Developed and maintained forecasts and operational plans recommending financial and non-financial strategic alternatives for more than 100 airports and for multiple business units.

Developed financial, profitability and performance analysis that clearly framed strategic choices, trade-offs, and sensitivities reporting.

Delivered reports and presentations with key insights. This included preparing individual and consolidated financial analysis, P&L reports, balance sheets, and cash flow statements.

Created and managed a web based financial reporting system to collect, process, store, transmit, retrieve and use information with speed, efficiency, and accuracy.

Corporate Planning Analyst (Mar/02–Dec/03)

Supported the company’s overall strategic, financial and operations planning processes and led key strategic initiatives. Provided strategic counsel to the different business units and management teams with operations in more than 100 domestic and international locations.

Developed tools and models to conduct pricing policies, valuation, financial and economic and metrics to measure operating performance.

Conducted projects with the federal government and investment opportunities with private parties including partnerships with the competition.

Led research for the interpretation of market conditions advising management on implications. Software applications experience: Microsoft (Outlook, Excel, Word, PowerPoint, Access, Visio, SharePoint, Front Page), Bloomberg Professional, Business Objects, Tableau, Power BI, Alteryx, SAP, Oracle (ERP, Demantra, Discoverer, Hyperion Essbase, Planning & Reports), SAP ERP, Workday. Great Plains, Zilliant (margin management), Sabre Schedule Planning, Polyanalyst (Neural Networks), EViews, Forecast X, SAS, STATA.

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