Business Intelligence

Mami-Zebah Anthony

*********@*****.*** • 415-***-**** • /in/mamianthony

https://www.kaggle.com/mamizebahanthony/regression-model-business-case Skills

Technical Tools: PostgreSQL,Microsoft Excel (Pivot, VLOOKUP, VBA Macros, Data Visualization), R (Statistical analysis), Python (Pandas, NumPy, Matplotlib, Scikit-Learn, Machine Learning), Tableau (Data Prep & Visualization), Jira, Office 365. Cloud Technology: Snowflake, Amazon Web Services (AWS Glue, AWS Lambda, Code Commit, S3, Step Functions), dbt cloud.

Analytical Skills: Data Engineering, Business Intelligence, Data Analysis & Insight Gathering, User Acceptance Testing, Data Validation, Descriptive Analytics, Predictive Analytics, Training & Education, Qualitative/Quantitative Research Analysis, Machine Learning, Data Cleaning, Data Transformation, Database Management, ETLs, Problem-Solving, Project Management, Team Building & Leadership.

Relevant Experience

IPG Mediabrands group Remote, CA Jan 2022 - Present Specialist, Business intelligence

Responsible for creating data efficiencies by developing and maintaining reporting automation and data integrations for our client (Amazon) lines of businesses globally. Specialist, Business intelligence (Kinesso Media, Inc. (Aug 2022 - Present))

● Spearheaded the development and implementation of 8 advanced data validation processes in Snowflake and Tableau, improving data accuracy by 20% and reducing delivery errors by 30%.

● Implemented comprehensive QA procedures that reduced post-launch issues by 35% and minimized system downtime, ensuring smooth and efficient deployments to Production.

● Collaborated with key stakeholders to automate Amazon media data delivery, achieving an 85% expansion in coverage from 13 to 24 countries globally.

● Designed and implemented a data pipeline leveraging Snowflake, AWS CodeCommit, and Step Functions for Data Governance processes, reducing client data delivery errors by 20% for the Partnerships team.

Specialist, Business intelligence (Initiative Media LLC. (Jan 2022 - Aug 2022))

● Streamlined report automation for the Communication Design team using Excel VBA, reducing manual workload by 15% monthly.

● Developed and optimized ETL jobs using AWS Glue and Python, streamlining the processing and delivery of over 500,000 online/offline advertising channel data points, enabling timely, data-driven client decision-making.

● Engaged with the Communication Design team to understand and translate business needs into 2 actionable Tableau reports, accelerating the validation process by 25%. Custodian Life Assurance Limited, Nigeria Aug 2014 - May 2021 Head, Retail Processing and Claims Unit. Oct 2017 - May 2021 Managed underwriting of the retail life insurance portfolios and processed and advised payment of retail life claims.

● Streamlined life underwriting processes strategically with automation reducing manual processes by 40%.

● Strengthened customer base through organized sales promotions using analysis of pre-existing customer and product data from different sales channels resulting in 29% increase in individual customers.

● Developed reports and forecasts on customer onboarding analytics across the company's digital channels, focusing on demographic segmentation to provide stakeholders with insights for improving customer experience, using Tableau and Excel.

● Performed quarterly analysis of retail life insurance portfolios, providing data-driven insights that guided strategic business decisions and set performance KPIs, improving marketing agency effectiveness by 30%.

Life Underwriting Analyst Aug 2014 - Sept 2017

Conducted underwriting, services of individual Life Policies, processing of claims, and reinsurance placement.

● Partnered with the Technology team as a critical technical support role to successfully develop, deploy and implement the company software platform.

● Enhanced individual life portfolio data management decreasing error rate and misplaced data by 5%.

● Fostered effective relationships with existing customers improving referral leads by 20%. Education

Master of Business Administration In View

Trine University, Arizona, USA.

Master of Science in Business Analytics Sept 2020 - May 2021 Hult International Business School, San Francisco, USA. Master of Science in International Marketing Sept 2019 - July 2020 Hult International Business School, London, UK.

Bachelor of Science in Insurance Aug 2007 - May 2011 University of Ghana, Accra, Ghana.

Additional Experience

Avery Partners (Genentech), Quality Assurance San Francisco, CA Oct 2021 - Dec 2021 Envision Bay Consulting Inc, Territory Sales Associate Alameda, CA Aug 2021 - Sep 2021 Certifications & Awards

dbt Fundamentals 2024

AWS Certified Cloud Practitioner 2023

Tableau Desktop Specialist (Tableau) 2022

All Builders Welcome Grant Candidate (Amazon Web Services) 2022 Hult Peer Recognition Award (Growth Mindset Award) 2021 Hult Dean’s List 2021

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