Cathleen Novak
Chicago, IL • 708-***-**** • ********.*.*****@*****.***
PROFESSIONAL PROFILE:
Dynamic sales and marketing career in major media and corporate environments, with successful new business development experience. Comfortable with full or collaborative responsibility for providing strategic direction of the organization’s public image and product-service lines. Strong presentation, negotiation and communication skills; expert in building top-producing relationships with customers and business partners.
CORE COMPETENCIES
• Strategic Market Planning • New Product/Market Development • Competitive Market Positioning • Customer Service
• Proven Inside Sales Leadership • Marketing/Advertising Specialist PROFESSIONAL EXPERIENCE:
ALL HOME HEALTH Bloomington, MN Personal Care Assistant 2015 to Present Caring for client full time with liver and kidney transplant, Parkinsons, Traumatic brain injury and dementia. giving quality of life improvement and kind, friendly personal assistance. Worked on contract level providing personal care assistance to senior citizen and disabled adults. DIVORCE WITH DIGNITY Chicago, IL Owner 2010 to 2014 Owned contract business, providing paralegal services for low cost divorce services to low income individuals with no assets or children in need of immediate assistance for divorce filing purposes. THE FLUGELHORN SHOPPE Chicago, IL Development/Marketing Support 2002 to 2010 Directed sales and account management activities targeting new business for this in-house “ad boutique.” Targeted a broad market, meeting the sophisticated needs of customers. Followed-up on agency leads to increase sales and reach untapped markets. Interacted with top-level management to secure contracts. Successfully landed the Trek Bicycle account for new business.
STAY AT HOME MOTHER Elmhurst, IL Mother 1991 to 2002 Managed5 bedroom, 5000 square foot home. Also worked part-time for my husband's company Cherry's Industrial as Sales, Customer Service and Reception. WFLD-TV (FOX TELEVISION) Chicago, IL Assistant Account Executive 1990 to 1991 Assisted account executive and local sales manager as direct liaison between agency and station. Handled all preemptions and make goods as well as credits. Worked directly with all Neilson ratings ensuring media buy integrity. Created new system for filing all contracts. Cathleen Novak
Chicago, IL • 612-***-**** • ********.*.*****@*****.*** INDEPENDENT GROCERS ALLIANCE Chicago, IL Product Manager 1991 to 1996 Led and directed the $2 million label inventory program. Created and ensured compliance with marketing and program budgets. Coordinated label and package design for more than 2,800 grocery, HBA and pet food items. Develop marketing strategies for the implementation of new products.
• Facilitated executive-level presentations on new product launches to managers / major retailers.
• Validated global sales opportunities by performing market research to generate commercial input for both product design, placement and pricing.
• Selected and negotiated contracts with packaging companies, label suppliers and vendors. Directly oversaw promotion plans for industry exhibitions, trade shows and special events. Developed all new design program for the private label of all IGA brands and products after Nutritional Label and Educational Act was instituted. INTEREP Chicago, IL Account Executive 1985 to 1991 Account Executive Group W
(Westinghouse owned and operated radio stations) Marketed and sold national radio airtime to advertising agencies in Chicago and Minneapolis; station markets included: New York, Philadelphia, Pittsburgh, Boston, San Diego, Dallas, San Antonio and Chicago.
• Oversaw several key radio network advertising campaigns from concept to completion. • Held full accountability for the United Airlines and Montgomery Ward accounts. Won the United Airlines account exclusively for WINS-AM, New York, for the first time in over 50 years.
EDUCATION:
ROBERT MORRIS UNIVERSITY Chicago, IL Associate of Applied Science Concentration Paralegal
Professional References Upon Request