General Manager Customer Experience

JC AZPEITIA

GRESHAM, OREGON

650-***-**** **.********@*****.***

STRENGTHS BY GALLUP: ACHIEVER ·STRATEGIC · IDEATION · CONTEXT · RELATOR GENERAL MANAGER

I am an innovative leader with proven successful management accomplishments in Hotel Operations, and Hotel Sales. I have a history of increasing market share in competitive markets. I bring value to the stakeholders and make a positive difference in the teams, team members, guests and community that I serve. CORE COMPETENCIES

● Strategic Financial Forecasting

● Budget Management

● Labor and Expense Cost Control

● Product and Market Analysis

● Customer Service Development and Management

PROFESSIONAL EXPERIENCE

GENERAL MANAGER Hallmark Inn & Resorts Newport · Oregon 2024 to 2025 The Allred Hotel 102 Luxury Boutique Rooms + 180 seat Restaurant + Bar + Espresso Bar

+3 Beach Rental Homes

AREA GENERAL MANAGER Brookdale Resort Inc. Brookdale · California 2019 to 2024 Brookdale Resort Brookdale · California

47 Boutique rooms + 16 Rental Cabins + 70 seat Beer Garden + 100 seat Restaurant + 2000 sq ft. Market + Music Venue + Event Space

Hotel Solares Santa Cruz · California

79 Boutique rooms

GENERAL MANAGER Shashi Hotel Group Cupertino · California 2017 to 2019 Hilton Garden Inn Mountain View · California

160 Rooms + Restaurant + Wine Bar (14 million in revenue) Placed a company record for a 59% GOP for 2018.

AREA GENERAL MANAGER Broughton Hotels Anaheim · California 2016 to 2017 Aviator Hotel Anchorage · Alaska (250 rooms + Restaurant + Bar + Music venue + Helicopter tours) Hotel Solares Santa Cruz · California (80 rooms + market + bar) Best Western Monterey · California (43 rooms)

Developed ancillary revenue streams which resulted in millions of dollars in yearly income. PROJECT MANAGER Broughton Hotels Anaheim · California 2016 to 2017 Majestic Hotel Chicago · Illinois (52 rooms)

City Suites Chicago · Illinois (45 rooms)

Willows Hotel Chicago · Illinois (55 rooms)

Oversaw 5+million dollar renovations while still open for business. Maintained critical timelines, delegating projects and reporting out our progress.

DIRECTOR OF SALES, CATERING & MARKETING Golden Capital Ventures 2013 to 2016 Radisson Suites Buena Park · California

200 rooms all suite + 4,000 square feet of function space Improved Market Segment performance by properly forecasting and adapting to market changes. GENERAL MANAGER & HOTEL TASK FORCE DKN Hotels Irvine · California 2006 to 2013 Hyatt Place Ontario · California 127 rooms

Fairfield Inn & Suites Placentia · California 131 rooms Holiday Inn & Suites Anaheim · California 250 rooms AmeriSuites Ontario · California 127 rooms

JC Azpeitia - Page 1

JC AZPEITIA

GRESHAM, OREGON

650-***-**** **.********@*****.***

STRENGTHS BY GALLUP: ACHIEVER ·STRATEGIC · IDEATION · CONTEXT · RELATOR Provided owners with an in-depth analysis of properties financial performance, guest satisfaction, team development, product and market conditions.

Propelled RevPar Index by 110% by executing market segment strategies. Developed risk management strategies for the company and implementing SOP’s ensuring sustainability. GENERAL MANAGER Hotel InnVestment Group Irvine · California 2004 to 2006 AmeriSuites Ontario · California 127 rooms

Ranked #2 in the nation by franchise, I implemented revenue management strategies that generated $3.7m in room revenue, a 91% occupancy and a 54% GOP in 2006. SENIOR SALES MANAGER Starwood Hotel and Resorts 2003 to 2004 Hilton Ontario Airport Ontario · California 300 rooms + 24,000sq ft of mtg space SENIOR SALES MANAGER Ayres Hotel Group Costa Mesa · California 1996 to 2003 Country Side Suites Ontario · California 107 rooms Ayres Suites Convention Center Ontario · California 167 rooms + 4,500sq ft of mtg space Ayres Mills Mall Ontario · California 105 rooms

BANQUET ATTENDANT Marriott Hotels and Resorts 1994 to 1996 Marriott Hotel El Paso · Texas

292 rooms + 13,510sq ft of meeting space

EDUCATION

ALLIED REAL ESTATE Property Management Laguna Hills · California 2013 to 2014 CHAFFEY COLLEGE Business Management Rancho Cucamonga · California 1995 to 1997 YSLETA COMMUNITY Hospitality Management Marriott Internship El Paso · Texas 1993 to 1995 J.M. HANKS HIGH SCHOOL Honors Graduate El Paso · Texas 1992 to 1995 COMMUNITY CONTRIBUTIONS

SECOND HARVEST FOOD BANK Volunteer Work San Jose · California 2018 TO 2019 NATIONAL JR. BASKETBALL ASSOCIATION President Corona Valley 2009 to 2011 UNITED WAY CORONA Fund Allocation Specialist Corona · California 2008 to 2010 JC Azpeitia - Page 2

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