Business Development Public Relations

Tatiana Palmer-Ellison *******.******.*******@*****.***

New York, N.Y. LinkedIn

C: +1-718-***-**** Sales & Marketing Portfolio

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Successful Sales and Marketing Professional Expert New Business Development • Public Relations • Strategic Account Management Dynamic Sales and Marketing Professional Expert, New Business Development, Public Relations, and Strategic Account Management with over 12 years of experience driving significant B2B and B2C sales growth. Proven expertise in producing over $1.5 million in client partnership sales every quarter and raising business conversion rates dramatically across various platforms. Successfully managed multiple Fortune 500 accounts and increased brand media advertising quotas by more than $80,000 weekly. Eager to leverage unique skills to boost client engagement and sales strategy effectiveness in a forward-thinking organization. Producing over $6 million in new sales acquisitions a year. Working with the top upper echelon, 1% elite clientele of the world and luxury brands, such as Audemars Piguet, Hublot, Prestige Family of Fine Cars, Ferretti Group, LVMH Moët Hennessy, etc...

Passionately determined to provide impeccable customer service, expert knowledge using multiple interfaces, and digital communications. Astounding self-starter, victorious conversion sales and marketing professional. The ability to successfully produce, lead, and motivate a large workforce to generate new sales and increase sales ROI.

Education

St. Joseph's College, NY Campus • B.Sc. in Business Marketing • Brooklyn, N.Y. • 9/2004 to 7/2008 Professional Indeed New York, Experience N.Y.

Senior Enterprise Account Manager - 09/06/2022 - Present

● Generate over $1.5 million in B2B client partnership sales with Fortune 500 companies every quarter, exceeding the $900,000 quarterly quota, with a $600,000 revenue increase.

● Produce over $500,000 in net new innovative branding and $300,000 in display advertising campaign sales targeting 99% of the internet with sister company Glassdoor.

● Elevate B2B branding and marketing conversions from 56% to 95%, accelerating prior year client conversion sales from 37% to over 92%, working with Global Products and Client Success specialist internal teams.

● Champion a holistic sales strategy across all offerings while consistently surpassing sales goals by providing accurate business growth projections and deliverables.

● Demonstrate monthly, quarterly, or annual performance data metrics presentations. Recommend new product opportunities to continuously upsell the clients by detailing the ROI impact of the account and retention in comparison to match or outperform competitors' industry benchmarking. PosterGirl Marketing, PR & Media New York, N.Y.

Sales & Marketing Director - 05/01/2014 - 09/06/2022

● Delivered over $200,000 in net new partnership sales each month, transcending $75,000 quota, with a

$125,000 monthly revenue increase.

● Improved a prior five-year B2C conversion sales rate from 43% to 89% and a prior two-year B2C conversion sales rate from 57% to over 83%.

● Strong verbal and written communicator with the ability to effectively communicate complex information simply, credibly, and confidently at all levels of the organization.

● Spearheaded the direction and upsells of multiple industry accounts with Fortune 1000 hotel hospitality, culinary arts (food and beverage), healthcare, music entertainment, telecommunications, real estate, design, Haute private Living aviation, Media wine Group and spirits, New luxury York, N.lifestyle Y. brands, and luxury fashion retail companies. Marketing Manager - 01/03/2011 - 05/01/2014

● Surpassed website and print publishing advertising quota of $16,000 by over $80,000 monthly with Fortune 500 companies. Drove an 85% increase in unique website visitors daily, increasing traffic by 93% month-over-month.

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● Achieved $30,000 in new digital clicks to sales every month with paid digital media display banner internet ads on the company website.

● Planned and directed galas, with the 1% elite upper echelon clientele of the world, with high-profile events raising $2 million + sponsorship for networking, nonprofit, and corporate industries. Established strong relationships with leading luxury brands, music entertainment, media contacts, journalists, publishing companies, celebrities, and PR advertising agencies.

● Assembled and launched new websites, graphics, layouts, (PPC) pay-per-click banners, and improved digital website presence through Search Engine Marketing (SEM), A/B Testing, and HTML coding. Utilized Google Analytics, AdWords, and WordPress to gather essential paid search media marketing metrics to maximize SEO search engine optimization.

● Strategically approach the client brand from a holistic programmatic marketing perspective to develop Liberty outcomes Tax that Service meet client New York, objectives. N.Y. Marketing Manager - 05/17/2008 - 01/03/2011

● Remarkable B2B, B2C, and D2C competitor conversion sales, resulting in over a 90% increase in the first

● year Planned of employment, and directed up promotional from 62% events, in the previous trade shows, year, and through roadside aggressive eye-catching guerrilla activities. marketing Recruited, tactics. trained, and evaluated over 20+ staff members while overseeing daily operations across six tax store locations, managing their schedules, payroll, and job responsibilities. Areas of Expertise

● Guerilla marketing campaigns

● Strong (ROI) return on investment

● Branding and rebranding solutions

● Social media specialist: increase followers & engagement

● Relationship building and partnership acquisition strategies

● Event planning direction and generating event sponsorship

● Website geotagging, geotargeting, geopricing & metatags

● CRM Software Knowledge: Salesforce, Hubspot, etc..

● Consultative Selling and Stakeholder Client Management

● Networking and Relationship Building

● AI Artificial Intelligence

● Entrepreneurial mindset and problem solving

● High-Level Data Spreadsheets Presenter

● Analytical and creative thinking

● Setting objectives and expectations

● Meeting strict deadlines and tight schedules

● Microsoft Office Product Suite and Microsoft Office 365

● Critical Thinking and Successful Sales Closer

● Print Advertising, Publishing Sales

● Marketing Tech Analytics & Performance Measurement

● Team Collaboration and Leadership

● B2B, B2C, B2G, & D2C conversion marketing sales

● Media advertising and Public Relations

● Computer Science: SEO/SEM, HTML, & A/B Testing

● Performative new and existing business development

● Campaigns: Press Release, SMS, e-commerce, newsblast

● Strategic consultative selling negotiations

● Original website content, content creation, and design

● Unique website traffic leads to business sales

● C-Level Stakeholder Partnerships Expertise

● Multitasker and end-to-end project management

● Synthesize key insights and drive decision-making

● Request for Proposal RFP and Insertion Order IO

● SaaS and PaaS Sales, Implementation, & Tutorial Educator

● Perform well under pressure and High Stress Tolerance

● Demonstrate, present, and easily explain complex data

● Digital Media Sales and Paid Media Account Manager

● Outstanding verbal communication and Compelling Writer

● Google Product Suite and Google Analytics

● Proactive, action-oriented, and attention to detail

● Willingness to learn and ethically determined to succeed

● Cold Calling, Emailing, and SMS (text messaging)

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