Brand Narrative Creative

TONY HELLBERG

971-***-**** *******.********@*****.***

SUMMARY OF QUALIFICATIONS

Brand content marketing leader with 15 years of agency and client experience 10 years at branding, marketing and communication experience at Nike, working in Asia/Pacific market while based in Beaverton, working in China in Brand Comms and before spending 3 years as Global BC Director of Nike Basketball.

PROFESSIONAL EXPERIENCE

Green Jogger Films—Portland,Oregon January 2021-April 2025

Owner

Ran a small agency where I directed, produced and brand managed various brands always from a creative view.

Executive producer help pushing forward work with Nike and Starbuck

Directed a VistaPrint commercial in the height of the pandemic entitled “This is not a mask.”

As a brand manager I helped launch product and manage the relationship between Curaleaf and Rolling Stone magazine.

Executive produced 7 TVCs for Vistaprint communicating the ecosystem that Vistaprint provides to the consumer.

Directed a piece of online content for Fortnite helping launch in game jersey’s around the World Cup.

Must Be Something—Portland, Oregon January 2018-January 2021

Executive Producer

Led a creative and account team to find, manage and produce unique and challenging work across multiple global industries globally.

Oversaw all production, account and finance for lead accounts including Nike, NFL and University of Oregon.

Led experimental forms or communication. Produced and launched Nike Basketball’s first podcast “What it Takes” in collaboration with Player’s Tribune.

Managed day-to-day operations of all accounts, including strategic, creative, and production.

Nike – Beaverton August 2015-January 2018

Global Basketball Brand Comms Director

Led creative content, branding and consumer awareness of Nike Basketball globally. This included working directly with Nike’s AOR (W&K) as well as sourcing and partnering with boutique agencies to experiment within the world of content creation.

Led content creation for global seasonal campaigns such as “Bring your game, “Come out of Nowhere,” “Want it all,” and “Kobe: The Conductor.”

Led the creation of Nike Basketball’s first documentary with a signature athlete, “Still KD.”

Directed Nike teams in global and regional markets to ensure localization of content and global campaign integration.

Worked directly with NBA athletes on their strategic positioning, growth, and content production.

Nike – Shanghai, China February2013-August2015 Nike China Advertising manager

Led a team creating cross category local content, localization of global content and producing content for global athlete tours.

Worked directly with NBA China on strategic growth of Nike Basketball, the NBA and basketball as a whole in China.

Led Nike China’s extensive basketball research: Basketball Truths. This research informed all local basketball content, strategy and growth opportunities.

Led content creation for all athlete tours (Lebron, Kobe, KD), including creating the first “Mamba Mentality: 4am” film.

Led all localization of global films cross category, including creating a hyper local version of “Possibilities.”

WEBSITE Link: www.TonyHellberg.com

EDUCATION UNIVERSITY OF OREGON 2003-2007 Major: Digital Arts

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