Business Analyst Intern

SANYA GIANANI

New Brunswick, NJ +1-631-***-**** ******@***********.*******.*** www.linkedin.com/in/sanyagianani Business Analyst with corporate exposure in Media & Advertising, E-Commerce and Technology Services. Proficient in SQL, Python, Power BI, Tableau, Telmar, R studio, SAP S/4 HANA, Google Campaign Manager, and Advanced Excel. Core Competencies: Problem-Solving, Stakeholder & Team Management, Analytical Thinking, Communication, and Creative Thinking

EDUCATION

Rutgers Business School, State University of New Jersey New Brunswick, NJ BS, Business Analytics & Information Technology and BA, Marketing (Double Major) Sep 2021 - May 2025

● Cumulative GPA: 3.26, Last Term GPA: 4.0

● Relevant Coursework: Business Decision Analytics, MIS, Ops Management, Investment Modeling with R, Business Data Management, Marketing Strategy and Decision Making, Marketing Research, New Product Planning, AI in Marketing, and Introduction to ERP (SAP) Jamnabai Narsee International School Mumbai, India International Baccalaureate Diploma July 2019 - May 2021 WORK EXPERIENCE

Deutsch NY (InterPublic Group) - Digital Media Analyst Intern New York, NY

● Led data driven audience segmentation and campaign optimization for 4 high profile Sep 2024 - Nov 2024 clients, enhancing engagement and retention.

● Utilized Google Campaign Manager and Telmar to analyse campaign performance, ensuring alignment with brand objectives.

Tata Consultancy Services - SAP Business Analyst Intern Mumbai, India

● Engaged in green field SAP S/4 HANA project for the largest hospitality brand in India, July 2024 - Aug 2024 ensuring seamless integration of business processes.

● Conducted requirements validation workshops, collaborating with cross functional teams to optimize workflow.

Tata Digital - Data Analytics Intern Mumbai, India

● Analyzed campaign cost-effectiveness using SQL for Tata Neu's financial services, July 2023 - Aug 2023 delivering actionable insights that guided strategic decisions for cross-sell and up-sell.

● Recommended optimization strategies for the payments division by identifying key cost drivers. LEADERSHIP

Her Campus Rutgers - Treasurer New Brunswick, NJ

● Organized 10+ events per semester with 100+ attendees, partnering with brands like Prada Sept 2024 - Present enhancing brand visibility among college students.

● Provided key insights on event performance, optimizing budget utilization of $2000 to align financial goals with event objectives.

Routure Magazine - President New Brunswick, NJ

● Directed a team of 15+ to produce two high quality fashion magazine issues per semester.Oct 2021 - Present

● Spearheaded editorial vision, content creation and event planning with a $10,000+ annual budget.

PROJECTS AND CASE COMPETITIONS

Marketing Fashion Case Competition Nov 2024 - Dec 2024

● Developed a multi-channel marketing campaign for ‘Garments for Garcelle’, focusing on increasing brand awareness by leveraging Tiktok, Instagram and Pinterest for targeted engagement. Data Analysis & Visualization Project Jan 2023 - May 2023

● Leveraged SQL to extract and normalize car collision data in all 5 boroughs of New York, followed by visualization through Excel and Tableau dashboards.

Contact this candidate