Information Systems Graphic Designer

Kimmy Tang

Boston, MA ************@*****.*** 781-***-****

Objective: Management student looking for an internship in marketing services, using business skills in content marketing, analytics, creativity, and design

Education

University of Massachusetts Boston Boston, MA May 2026 Bachelor of Science: Management Concentration in Marketing GPA: 3.8

Relevant courses: Marketing, Management Science and Information Systems, Business Communication, Psychology, and Statistics

In progress relevant course: Data Analysis for Marketing, Management Science and Information Systems II Relative

Volunteer Experiences

Content Creator and Graphic Designer COHAP OUTREACH CORPORATION Tomball, TX Current

● Create visually appealing promotional video content to boost donations and recruit volunteers

● Create graphic design using Canva for branded volunteer apparel, store mockups, and social media while maintaining brand guidelines and grabbing attention

● Take initiative and manage tasks independently

Relative Course Experiences

Influencer Presentation University of Massachusetts Boston Current

● Drive into analytics to see what makes the influencer successful

● Identify the metrics and strategies that the influencer incorporates

● Share insights and come up with ideas for future content based on the data

Marketing Research Project University of Massachusetts Boston Current

● Designed and distributed surveys to gather consumer insights and data for a startup

● Team up with group members and use collected data to brainstorm and implement strategies that align with the startup’s big-picture goals

● Bring fresh ideas to the table and help develop and refine the startup’s brand

Samsung Marketing Analysis Report, UMass Boston Fall 2024

● Conducted market research and competitive analysis on Samsung's customer segments and brand positioning

● Evaluated advertising effectiveness using key marketing frameworks

● Delivered strategic recommendations to improve market presence Business Ideation and Analysis

Project University of Massachusetts Boston September-December 2024

● Conducted in-depth market and trend research to support new business idea development

● Utilized competitive analysis and strategic frameworks to assess business viability

● Keep my finger on the pulse of industry trends and hot topics Skill, Activities & interest

Technical Skills: Microsoft Office Suite, Google Workspace, Adobe Illustrator, Canva, CapCut, PowerDirector Language: Proficient in English, Native in Catanese, Intermediate in Mandarin Awards: Two Academic Merit & Engagement Scholarship Awards Activities: Psychology club, Volunteering at COHAP, Management Achievement Program Interests: Hiking, Drawing, Photography, Reading, Podcast listening

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