Creative Director Branded Content

CRAIG T. KELLY – CREATIVE DIRECTOR

Contact: 404-***-**** / ************@*****.***

CREATIVE DIRECTOR • WRITER • PRODUCER

Leader of teams of empowered creators. An engaged and dynamic storyteller with a passion for comedy, sports, true crime, and entertainment. Proven track record of writing and producing award-winning shows, branded content, and on-air promotions. Expert in all aspects of production and post-production.

CORE COMPETENCIES

Creative Direction • Leadership • Content Creation • Copywriting • AI • Storytelling • Directing • Avid • Comedy • Commercials • Film • Social Media • Broadcast • Branding • Marketing

WORK EXPERIENCE

SCRIPPS, Atlanta, GA November 2021–current

Creative Director, Marketing Creative Studio

Lead creative for marketing, branded content, B2C & B2B campaigns, upfront sales presentations, corporate communications, Scripps National Spelling Bee creative, and tentpole initiatives. Provide strategic support across brands, serving as the single point of contact between creative strategy and brand teams. Work directly with internal brands & lead agency partners to innovate engagement. Manage and mentor junior producers. Writing Consultant for the Scripps National Spelling Bee TV broadcast.

•Managed budgets exceeding $1M for marketing campaigns and branded content.

•Spearheaded task force to drive branded content growth opportunities

•Managing the development of the brand storytelling, ensuring consistency through various forms of content amplified at multiple connection points.

•Won 2024 Gold & 2023 Bronze GEMA Awards

CRANKHOUSE PRODUCTIONS, Atlanta, GA May 2013–November 2021

Executive Creative Director

Founded this agile creative agency specializing in sharp, impactful branding & programming.

•Copywriter, Producer & Director of both long-form and short-form creative

•Clients: Food Network, TBS, GPB, PBS, NHL, TLC, Chick Fil A, Oxygen, WE, YouTube.

•Noteworthy Projects:

oPost-Producer, I Was a Teenage Felon (Vice) S1 & 2, 2019, 2021

oWriter, multiple specials (Food Network) 2021

oSegment Producer, eLeague Super Punch (TBS & Twitch) 2020

oExecutive Producer, Celebrity House Sitting with Leah Taylor 2019

oStory Producer, Your Worst Nightmare, Swamp Murders, Dead Silent (ID) 2016

TBS, Atlanta, GA January 2005–August 2012

Editorial Director / Head Copywriter / Executive Producer

Led team of 15+ on-air copywriters & producers, increased ratings and helped build the TBS-Very Funny brand. Approved all scripts & concepts. Led the “Very Funny” brand relaunch. Created/Led Turner copywriting agency; collaborated with internal and external clients.

•Created & Exec. Prod. Webby Nominated Today’s Riff, a daily internet clip show

•Won 8 Promax World & North America awards – 6 Gold, 2 Bronze

EDUCATION & CERTIFICATIONS

•The New School, New York, NY (continuing education) Harnessing AI in Creative Orgs AI Concepts Apps for Creatives

•Bucknell University, Lewisburg, PA Bachelor of Arts – English

•Choate Rosemary Hall, Wallingford, CT High School

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