Business Development, Partnerships, Content Strategy, Content Develop.

AMY

SHARTS (HUDSON)

** *. *** ***, *** York, NY 10023 ***********@*****.*** 404-***-****

Professional Summary

As a results driven executive, I bring a proven track record of success across both tech and media sectors. With expertise in identifying then cultivating strategic partnerships, revenue growth, and collaborating with brands and sponsors for top-tier organizations like, Meta, Spotify, and FanDuel Sports Network. My entrepreneurial mindset guides me in identifying opportunities that drive meaningful solutions always aligned to key business goals. I have successfully led the identification, development and launch of many revenue driving partnerships and consistently deliver measurable results towards KPIs. I excel at strong leadership, executive communication, and fostering impactful cross-functional relationships with business leaders. I thrive in environments that require effective teamwork, strategic thinking, and a focus on business growth.

Career Highlights

• Helped launch Turner Sports’ first social media content department by identifying the need then presenting the proposal and business opportunities to leadership team.

• Negotiated the first ever live sports license deal for Meta’s video platform (“FB Watch”).

• Established a strategic partnership with NBC Sports for the 2016 Olympics where NBC distributed real- time highlights across Facebook and Instagram that reached over 180M people in the US alone.

• Oversaw the implementation of the integration for The Ringer Studio into Spotify following Spotify’s acquisition of The Ringer.

• Established, then renegotiated, new distribution terms for licensed content deals, across both linear and direct-to-consumer, to provide FDSN with flexibility in where/how licensed content could be distributed, driving 9x the revenue for each license deal.

• Built a reputation of being an honest, direct, efficient, and effective executive. Professional Experience

FanDuel Sports Network (owned and operated by Main Street Sports Group) The largest provider of local sports with 9 regional networks and the live rights for over 40 professional sports teams including NBA, MLB, and NHL, distributed via broadcast (Live TV) and streaming (direct-to-consumer app).

VP, Content Business March 2023 - February 2025

• Part of the executive leadership team responsible for setting company goals and strategy.

• Owned Content Business P&L which includes multiple verticals: content partnerships & licensing, content strategy, production, publishing and distribution.

• Created an enterprise-wide content business strategy to transform a historically linear media business into a streaming media business better optimized for a modern age of content consumption.

• Established, then renegotiated, new distribution terms for licensed content deals to provide FDSN with flexibility in where/how licensed content could be distributed, driving 9x the revenue for each license deal.

• Created and implemented a digital + social monetization strategy that drove an increase of

$4m dollars/year in revenue.

• Created a reorganization plan and operational processes that resulted in ~$6m dollars of savings for the company.

• Created a financial model to analyze content investment opportunities and instituted a process for approving content deals, which is the first time this approach has been taken at this company.

• Oversaw a vastly matrixed and dispersed team of 50+ people and led them through a period of immense change. (Note: the team is responsible for the daily output of all content across 70+ channels and platforms and covers more than 40 professional sports teams across the NBA, NHL, MLB, WNBA, NWSL, PWHL, and Athlete’s Unlimited).

• Since joining, engagement rate, time spent, and viewership of FanDuel Sports Network’s digital content increased by more than 30%, 50% and 25% respectively. Spotify

The Ringer Studio, in addition to the current day-to-day production of its network, is responsible for executing on Spotify’s global audio strategy which includes managing partnerships, acquiring, licensing, developing, and producing content to position Spotify as the leading audio platform globally.

Head of Business Operations & Global Sports Partnerships, The Ringer 2020 – Mar. 2023

• Created and implemented an operational structure and business plan that aligned The Ringer Studio to Spotify’s key business priorities.

• Analyzed internal and external data to identify trends and help inform decision making against and helped shape Spotify’s content strategy for the sports, entertainment, and pop-culture verticals.

• Built and maintained content and revenue partnerships across industries spanning, media, leagues/federations, gaming, betting, and hospitality.

• Main negotiator and decision maker for contract negotiations for original content, license deals, acquisitions, and all talent deals, across the sports, entertainment and pop-culture verticals.

• Collaborated cross-functionally with centralized teams (Finance, Marketing, Product, Sales, Insights & Analytics etc.) to drive strategic planning with impact on achieving companywide goals and objectives.

• Managed a multi-million-dollar content acquisition budget toward impact on KPIs.

• Led a global, cross-functional team accountable for both, the execution of the content strategy and implementation of revenue deals.

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Sports & Gaming Lead 2019-2020

• Created and shaped Spotify’s exclusive content strategy for the sports and gaming verticals.

• Built out partnerships and maintained Spotify’s external relationships across media, leagues/federations, professional teams, production, and platforms.

• Led contract negotiations for original content and acquisitions.

• Managed a multi-million-dollar content budget toward impact on KPIs.

• Gave frequent presentations on performance of exclusive content to various C-suite leaders across Spotify.

Meta (PKA Facebook)

N. America Sports Media Partnerships Manager 2014 –2019 The Media Partnerships team at Facebook is responsible for managing the executive relationships with top media companies, understanding those companies’ business objectives, and identifying a strategy to help those partners achieve said objectives.

• Established and managed senior executive level relationships among prominent sports media digital and broadcast companies.

• Oversaw the day-to-day relationship with digital and broadcast media companies and advised partners on how to best integrate Meta’s family of apps to align to partners’ respective business goals.

• Identified new strategic partnerships and built out relationships to help drive various goals across Meta.

• Played an integral role in all sports media contract negotiations including Meta’s first ever live sports content license deal.

• Oversaw the execution, maintenance, and data tracking of partnership deals.

• Worked collaboratively with senior stakeholders across Meta (product, marketing, sales, and business operations) to establish and insure a holistic partnership strategy. Time Warner Media

Social Media Manager, TruTV 2013 –2014

Associate Producer, Turner Sports 2011-2013

Production Assistant, Turner Sports 2008 – 2011

Education

B.S. Psychology St. Lawrence University, 2008

Member of women’s basketball team

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