Account Manager Advertising

Russ Riches

Mount Laurel, NJ *****

Phone: 609-***-****

Email: **************@*****.***

PROFESSIONAL SUMMARY

Seasoned and results-driven Advertising Account Manager with over 25 years of experience in print, digital, and event advertising sales, business management, and team leadership. Skilled in cultivating client relationships, exceeding sales targets, and driving revenue growth across diverse sectors. Authorized to work in the US for any employer.

EXPERIENCE

Senior Advertising Account Manager & Consultant

Newspaper Media Group-Packet Media LLC – Princeton, NJ

May 2016 – September 2023

Sold print and digital advertising, events, commercial printing, direct mail, and insert services.

Led special sections and publications, representing the company at regional events.

Achieved top sales in the office, generating $143K in additional event sales and $130K in profits in 2018, continuing event sales through 2021.

Developed and maintained key client relationships, including local businesses and organizations.

Military Media Project Manager/Advertising Manager

Marcoa Publishing – San Diego, CA

September 2015 – May 2016

Managed the Joint Base Maguire Dix Lakehurst Relocation & Resource Guide in print, web, and mobile formats.

Sold print and digital advertising, while overseeing the hiring, training, and management of 2 sales reps.

Led all phases of the business and successfully managed client accounts.

Senior Advertising Account Manager & Consultant

Packet Media Group LLC – Princeton, NJ

September 2012 – September 2015

Sold and managed advertising for Princeton Packet Weekly Newspaper and other local publications, including digital advertising and commercial printing services.

Worked closely with top clients including Princeton University, healthcare systems, and private schools.

Supervised telesales in 2014 and consistently exceeded sales targets.

Automotive Advertising Account Manager

Advance Newspapers – Trenton, NJ

April 2009 – August 2012

Managed print and digital advertising sales to auto dealers across multiple regions.

Grew sales by over 50%, including a 2010 $1.2 million sales target, up from $190K the previous year.

Top producer in the office for several years.

Advertising Account Manager, Print & Digital

Seccion Amarilla (Spanish Yellow Pages) – Philadelphia, PA

September 2008 – April 2009

Sold print and digital advertising to businesses targeting the Hispanic market in the Philadelphia and South Jersey areas.

Consistently ranked as the top-performing sales associate in the office.

Publisher/Branch Manager

TheHomeMag, Bucks & Montgomery Counties – Doylestown, PA

May 2008 – August 2008

Managed a team of sales reps, office staff, and graphic artists for a direct mail monthly magazine.

Ranked as the top seller in the office.

Franchise Owner/Publisher

RSVP South Jersey / Direct Response Advertising LLC – Lumberton, NJ

January 2001 – May 2008

Owned and operated a direct mail advertising business, providing services to home improvement and service businesses.

Sold advertising, mailing lists, and printing services to clients in various industries, including restaurants and retail.

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