Los Angeles Digital Content
Resume:
JENNIFER TITUS Los Angeles, CA
*****.*********@*****.***
PROFESSIONAL
SUMMARY
Executive creative leader excelling at developing, marketing and branding broadcast, cable and streaming offerings and persuading viewers to create relationships that drive IP growth regardless of length or platform. Expert at engaging untapped and emerging audiences. A creative at heart, excited to balance storytelling and innovation with audience scale. WORK HISTORY SVP, Creative Marketing, Advertising and Streaming • The CW Television Network Los Angeles, CA • October 2006 to May 2023
• Chief creative on marketing, strategy and content creation for primetime billion-dollar phenomenons Riverdale and The Vampire Diaries, critical darlings Crazy-Ex Girlfriend and Jane The Virgin, DC's Stargirl and Batwoman, as well as network's highest rated show Walker
• Created, executive produced, and directed commercial shoots for network brand and series marketing
• Founding member of The CW's digital content studio and app CW Seed, a pioneering ad- supported destination that evolved to be the first “brand-unified” app and network brand as it transformed into The CW App. App was #1 in the App Store premiere week three years running
• Led branding and marketing of all digital originals and 1000+ hours of library content
• Founding member of The CW's Podcast Network, leading branding, series development, production, scheduling and marketing
• Supervised staff of full-time video and radio producers, post-production and external creative partners and freelancers
• Launched CW Sports programming franchise, including live, year-round international golf, premiering to 3.1M viewers, as well as a primetime motorsports docuseries
• Core advisor to network CEO/President and President of Marketing, Brand and Streaming Senior Writer/Producer • Cartoon Network
• Wrote and produced award-winning on-air spots for Cartoon Network and Adult Swim
• Prepared and delivered external client creative pitches
• Wrote and produced music videos for featured network artists Copywriter • J. Walter Thompson
Atlanta, GA
Education • Emory University, Atlanta, GA, B.A. English
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