Project Manager User Experience

Shipra Shah

Harrisburg, PA 856-***-**** ******.*****@*****.*** shipradesigns.com

SUMMARY

A multidisciplinary designer with around 5 years of experience in UI/UX design, skilled in user interface design, managing complex systems, innovative story telling, agile teamwork, user testing, and cross-industry collaboration. As a designer, I am able to leverage my knowledge of design standards and strive to go above and beyond the functional imperative and design for the end outcome as a delight.

WORK EXPERIENCE

Digital Designer, Freelance, Pennsylvania Oct 2024 - Present Create compelling digital experiences and brand identities. Enhance brand storytelling, user engagement, and overall digital presence through strategic design, ensuring each project resonates with its target audience. My work spans diverse industries, including lifestyle consumer goods, and hospitality. Design Strategy Lead & Project Manager, Joseph Machine Company, Pennsylvania May 2023 - July 2024 Led a cross functional team in designing and developing an internal planning platform using Agile methodology that reduced processing time by over 75%. Guided UX research, wireframing, prototyping, and UI design to create an intuitive web application. Utilized iterative development, daily stand-ups, and sprint reviews to improve collaboration and efficiency. Design and Strategy, Freelance, Boston Oct 2022- May 2023 Created impactful and memorable brand identities that enhance user experience and drive business success. Successfully delivered uniquely innovative and strategic solutions to enhance user experience and brand identity for products and firms across a diverse range of sectors, including fin-tech, real estate, lifestyle, and the food industry. UX Designer & Innovation Strategy Co-op, Other Tomorrows, Boston May 2022 - Aug 2022 Created a zero waste toolkit, now widely adopted by the city of Boston and groups, that significantly advances zero waste initiatives. Led the rebranding of Other Tomorrow studio, resulting in a stronger brand image and increased market presence through impactful workshops and comprehensive market audits. Game Design & Research Associate, Reslife Northeastern, Boston Dec 2021 - May 2022 Guided a 4-month research study to develop a skill-based transformational game, training 50 residence hall assistants in conflict resolution and facilitating difficult conversations within university dorm life.

● Led interactive workshops and simulation exercises to test the game mechanics and gather feedback.

● Collaborated with university staff and conflict resolution experts to refine the training content.

● Conducted surveys and focus groups to measure the effectiveness of the game in enhancing the assistants' skills UI/ UX Design Lead, Human X, Mumbai Dec 2018 - Aug 2021 Led strategic design solutions cross-industry that effectively solved problems and enhanced business goals.

● A human-centric approach to personal finance that catered to a million users on Aditya Birla’s wealth planner

● Reduced COVID-19 exposures to healthcare workers and improved safety protocols by designing a patient screening robot experience at airports using principles of behavioral science

● Leveraged behavioral economics to double user engagement and retention for an NBA Viewing app, significantly increasing the time users spent on the platform and optimizing the overall viewing experience.

● Crafted a strategic brand approach for Omidyar Network India that defined and communicated the organization’s ethos, facilitating a successful transition and separation from its parent company.

● Identified a market gap in Indian pet care and guided the Crittr concept through to execution, creating a comprehensive app that addresses diverse pet care needs. FELLOWSHIP

Design Teaching Fellow, Northeastern University, Boston Sept 2022 - Jan 2023 The primary instructor for an undergraduate-level class for Interaction Design Tools:

● Developing a course curriculum that resulted in fluency in Figma and other interaction design tools

● Introduced the basics of UI/UX design into the curriculum using best practices and solving real-life problems • Navigating students through Webflow and other new-age web development tools Graduate Teaching Assistant, Northeastern University, Boston Sept 2022 - Dec 2022 I assisted an undergraduate-level class on Design Perspectives. Showcasing the impact of design through relevant presentations for novices in the design world. Availability for office hours and helping students understand theories Design Instructor, Synergy Institute of Accelerated Learning, India Mar 2020 - Aug 2021 Built students’ academic abilities in critical and creative thinking at an accelerated learning institute. Students left the program with a better understanding of basic design thinking concepts. I did this by changing and implementing the following:

● Design thinking workshops for potential design undergraduate students

● Designing project briefs and mentorship for high-school students

● Directing students through portfolio creation for college applications SKILLS

Software knowledge- Adobe Creative Suite, Frigma, Invision, Sketch, Sketchup, Solidworks, Microsoft Suite, Google Suite, Miro, Notion.

Academic expertise - Continuous improvement, Agile methodology, Operational planning, 5S, Product Owner, Project management, Kanban, Scrum, User stories analysis, User Research Soft Skills - Communication skills, Teamwork, Time management, Interpersonal Skills, Leadership, Client Management, Problem Solving, Conflict & Risk Management, Negotiation, Networking Skills, Analytical Skills, long-term vision focus, Active Involvement. EDUCATION

M.S. in Project Management, Harrisburg University, Harrisburg, Pennsylvania Jan 2024 - Dec 2025 M.S. in Experience Design, Northeastern University, Boston, Massachusetts Aug 2021- Dec 2022 Bachelor in Product Design, Unitedworld Institute of Design, Gujarat, India Jun 2015- May 2019

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