Business Analyst Los Angeles

SHREYA

Los Angeles, CA • ***- ***-**** • ********@********.***.*** • Linkedin

EDUCATION

University of Southern California, Marshall School of Business – Los Angeles, CA December 2025 Master of Science in Business Analytics (STEM)

• Python, Optimization, Linear Regression, Logistic Regression, Machine Learning, Data Visualization, Python libraries: matplotlib, seaborn, plotly, pandas, numpy, sklearn, statsmodels

• Graduate Women in Business Club, MSBA Student Ambassador 2024-25

• Campus Ambassador: Liner

Delhi Technological University – New Delhi, India June 2018 Bachelor of Technology in Engineering Physics

• DelTech Engineering Physics Technical Hub - Event Head EXPERIENCE

Simpl – Bangalore, India April 2023 – June 2024

Senior Analyst

• Analyzed user cancellation data for over 200 merchants using SQL and Python; identified and implemented solutions, achieving 25% reduction in user cancellations

• Setup analytics for in-house payment infrastructure within 3 weeks by collaborating with engineering and product team, created automated dashboards and reports to deliver insights from day 1 of launch

• Conducted A/B testing to identify optimal convenience fee structure, driving 80% reduction in monthly repayment costs

• Created merchant risk score by defining key metrics and segmentation, enabling stakeholders to make informed decision for onboarding merchants to new services, generating 30% increase in revenue Meesho – Bangalore, India September 2020 – March 2023 Senior Business Analyst (July 2022 – March 2023)

• Increased short-term retention by 6% and annual projected revenue by 8% for newly acquired users by implementing new acquisition discount structure

• Reduced monthly acquisition costs by $0.2M by accessing long-term ROI of budgeted spending on brand marketing

• Led weekly business reporting and meetings of Kaizen projects, driving strategic improvements and operational excellence Business Analyst (September 2020 – June 2022)

• Onboarded and coached new analysts and managers, providing guidance on business model and key metrics, while serving as go-to resource for addressing team questions and challenges

• Saved $.15M monthly by investigating fraud cases and introducing optimal cap of $4.2 per order on referral incentives

• Developed framework for quick estimation of Referral and Discount acquisition cost, enabling faster decision-making Ola – Bangalore, India August 2019 – May 2020

Business Analyst

• Automated business reports and insights for GPS, Partner Experience, Risk & Recovery, and Central Analytics Team, enhancing decision-making efficiency and reducing manual reporting time

• Improved GPS data accuracy by ~86% and active car connectivity from 89% to 95% through collaboration with vendors and product team

Optiontown Software Pvt. Ltd – New Delhi, India June 2018 – August 2019 Business Analyst

• Partnered with product team to launch flight passes and ancillary offerings for airline partners contributing to 20% increase in monthly revenue

PROFESSIONAL SKILLS

• Analysis and Visualization Tools: Qliksense, Metabase, Microstrategy, Amplitude, Tableau, MS-Excel

• Programming Languages: Advanced SQL, Python, R, NoSQL

• Analytical Techniques: Descriptive, Diagnostic, and Exploratory Data Analysis

• Core Skills: Leadership, Resourcefulness, Adaptability, Attention to Detail, Stakeholder management AWARDS & ACHIEVEMENTS

• Meesho Ninja Award: Recognized for exemplifying Problem-First aligning with company's core values

Contact this candidate