Associate Creative Director - Copy

MICHAEL EGGER

Creative Director - Copy

**********@*****.*** 917-***-****

PORTFOLIO

https://www.coroflot.com/copysupervisor/Portfolio1 EXPERIENCE

**** – Present

PUBLICIS AVALERE

Associate Creative Director

Creative-driven ACD of Copy spearheading branded HCP and DTP-facing materials for BIKTARVY, MAVENCLAD and DAYBUE. As the content development lead, my responsibilities include the hands-on direction and development of a variety of data- driven marketing initiatives including CVAs, RTEs, HCP and patient websites, landing pages, CRM, paid social, clinical leave behinds and banner ad campaigns.

2019 – 2021

HAVAS LIFE

Group Copy Supervisor ACD

Developed highly strategic, fully integrated HCP and DTP marketing solutions for several accounts including BAVENCIO and LOKELMA. Core responsibilities also included the hands-on development of content for traditional and digital materials, piloting of multi-channel projects through the client’s Medical Legal Review (MLR) process and the management of teams of copywriters and designers.

2014 – 2018

BEACON

Group Copy Supervisor

Primary responsibility was the development of HCP-focused content for a variety of brands including XADAGO and HALAVEN. Specific tasks included the writing of both HCP and patient-facing websites, CVAs, paid social and CRM. Responsibilities also included taking complex data and turning it into persuasive content directed at HCPs, attending client meetings on a regular basis and the presentation of creative.

2010 – 2013

DKI INTERACTIVE

Copy Supervisor

Developed customized digital, fully integrated HCP and DTP marketing initiatives for several accounts including LEXISCAN and ZOMETA. Responsibilities included collaborating with Art and UX to create multi-channel materials aimed at HCPs and their patients, management of the internal ideation process and the presentation of new business pitches.

2006 – 2009

LLNS

Sr. Copywriter

Primary responsibility was the development of digital and traditional marketing solutions for a variety of brands including TOVIAZ, MUCINEX and DETROL LA. Responsibilities included working closely with Medical and Account services while developing cross-channel initiatives.

ADDITIONAL SKILLS

Ideation, Concept Presentation, Client Interfacing, Paid Social, CRM, New Business Pitches, Product Launches, Strategic Direction, Positioning, Messaging, Broadcast ADDITIONAL

INFORMATION

Concept-driven Associate Creative Director of Copy with extensive knowledge and experience across multiple channels—and categories. I am hands-on and have led several accounts from concept to launch, as well as managed and directed teams of copywriters, designers and UX programmers.

I can take complex data and turn it into persuasive content directed at healthcare professionals and their patients, while developing strong client relationships through my participation in market research, strategic direction and presentation of ideas. Strong presentation and management skills—while developing a variety of projects across multiple channels—are the keys to my success.

DEGREE

PRATT INSTITUTE Communications

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