Data Analyst Customer Experience

ANJALI RAJ

+1-510-***-**** ***********@*******.*** LinkedIn GitHub Website

Summary

Data Analyst (3.5+ years) with MS/MBA dual expertise (Business Analytics & Marketing), specializing in NLP-driven insights, customer experience optimization, data visualization, and cross-industry benchmarking. Delivering scalable, data-driven solutions using Python, SQL, Tableau, Power BI, MS Excel, and other data analytics tools to meet business goals. Skills

Technical Tools & Languages: Python, SQL, ETL Design, R, AWS (Redshift, Glue), GCP, Excel VBA & Macros Data Analysis & Modeling: Regression Models, NLP (Sentiment Analysis, Topic Modeling), Market Research, Benchmarking Business Intelligence & Visualization: Tableau, Power BI, Looker Dashboards, Reporting Solutions, Insights Generation Process & Project Leadership: Agile, Jira, MS Project, Design Thinking, Stakeholder Collaboration, Process Optimization Domain Expertise: Customer Experience (CX) Analysis, SaaS Metrics, Predictive Analytics Work Experience

Accenture (Strategy & Consulting) Aug 2021 - Aug 2023 Data Science Analyst

• Executed 20 end-to-end CX/VoC analytics projects globally across banking, retail, and healthcare sectors, using web scraping and customer intelligence platforms to benchmark clients against peers & deliver actionable insights

• Built NLP-driven VoC frameworks using Python for sentiment scoring & topic modeling, quantifying experience gaps between clients and competitors to prioritize CX improvements

• Designed cross-functional Tableau dashboards and benchmarking reports, mapping client maturity against industry peers to drive process optimizations and reduce operational inefficiencies

• Architected a predictive vendor selection model for SaaS financial platforms, evaluating UX, risk, and data coverage metrics to streamline procurement decisions & reduce onboarding costs LetsEndorse Pvt Ltd Mar 2021 - Aug 2021

Project Manager

• Designed an evaluative framework aligning small business needs with product capabilities (quick commerce), optimizing service-client alignment through requirements analysis & data-driven insights

• Led a 10-member cross-functional team to capture small business owner feedback and onboard entrepreneurs onto a quick commerce platform, exceeding KPIs for user engagement & onboarding efficiency

• Orchestrated end-to-end project lifecycle for LetsEndorse’s inaugural 2-round corporate competition across top Indian B- schools, driving 2k+ registrations via competition design, case development, and stakeholder engagement CIO Association of India Apr 2020 - Sep 2020

Operations & Market Research Analyst

• Led the launch of the CIO Discover B2B platform, designing IA, user flows, content, and user journeys to build the end-to- end interface in Figma

• Presented an annual report on 'CIO IT Priorities' to Dell Technologies, analyzing nationwide CIO survey data to evaluate COVID-19’s impact on IT preferences and deliver actionable strategic insights

• Featured in India’s Economic Times for a “Work from Home Tools” report, analyzing CIO survey data to identify top pandemic collaboration tools

Projects

Tech HQ Impact on Real Estate Market Aug 2024 – Dec 2024

• Automated scalable Redfin data scraping using Python (PyAutoGUI) and applied statistical regression models to quantify tech HQ proximity’s correlation with regional pricing/demand

• Built a Streamlit/GeoPandas app integrating clustering algorithms to visualize scraped datasets, identifying optimal property investments & driving data-backed strategies for stakeholders ESG & Market Capitalization Data Analysis Nov 2024

• Spearheaded a hackathon project analyzing ESG scores’ correlation to market cap, designing Tableau dashboards to benchmark sustainability practices and deliver data-driven investment strategies for stakeholders Education

California State University, East Bay Aug 2023 - Dec 2024 Master of Science, Business Analytics

Faculty of Management Studies, University of Delhi Jul 2019 - Mar 2021 MBA, Marketing & IT

Indira Gandhi National Open University Jul 2016 - Jun 2019 Bachelor of Art, Psychology

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