Salesforce Com Marketing Cloud
Resume:
Naveen M
SFDC Developer
Email: *************@*****.***
Phone: 919-***-****
Professional Summary:
7+ years of experience on Salesforce.com involving configuration, customization, integration, communities, deployment, supporting CRM applications, and classic to lightning migration.
Implementing Lightning Components, Visualforce pages, Web Services, Tabs, Custom Objects, Reports, Analytic Snapshots, and Dashboards, to achieve complex business functionalities.
Have good Experience in building Lightning Web Components using the Aura framework, added CSS and Design Parameters that make the Lightning component look and feel better.
Experience in customizing existing Visualforce to align with Salesforce's new Lightning UI experience.
Expertise in using Salesforce Lightning Design System (SLDS) for developing Lightning Components, Actions, Events, and Server-Side Controller.
Experienced in Salesforce1 and Salesforce Lightning solutions.
Good Expertise in Service Cloud, Sales Cloud, Financial Service Cloud Marketing Cloud, and Heroku Functionalities.
Having knowledge of Salesforce CRM and its integration with CPQ.
Knowledge customizing CPQ to meet specific business needs, including complex pricing rules and product configurations.
Experience in Salesforce CPQ, including product configuration, pricing, quoting, and contract management.
Experience in SFDC development using Apex classes and Triggers, Visualforce, Force.com IDE, SOQL, and SOSL.
Having Experience with Marketing cloud Journey builder, Email Automation, Email studio.
Extensive experience in Apex development in creating Objects, Triggers, Apex Classes, and Standard Controllers within Governor Limits.
Defined lookup and master-detail relationships on the objects and established many to many relationships among objects.
Excelled in working with various Salesforce.com standard objects like Accounts, Contacts, Opportunities, Products and Price books, Cases, Leads, Campaigns, Forecasting, Reports, and Dashboards.
Experience in various Areas like Marketing Cloud configurations, Reports, Data Migrations and Project Coordination.
Hands-on Experience working with salesforce.com sandbox and production environments, also with Visual Studio, Eclipse IDE Force.com Plug-in environments.
Expertise in creating Web Services for handling requests and API-based applications using REST or SOAP-based web services (SOA).
Having a good experience with user Roles, Profiles, Permission sets, and Sharing settings to ensure that the protected data is available only to authorized users.
Experience in Creating Branding portals based on client requirements in Community Cloud.
Experience with data migration and updates through the tool Apex Data Loader in Salesforce.com.
Good working experience in querying salesforce.com database using SOQL & SOSL queries using Force.com Explorer.
Experience in working with Copado for code deployments to next Environments.
Experience in working on Data migration and updates through the tool provided by sales force.com and COPADO tool Perforce, Blue Canvas and GitHub version control.
Excellent technical skills along with the ability to communicate effectively and confidently with users, and team- members.
Technical Skills:
SFDC Technologies
Apex Language, Apex Classes, Apex Triggers, SOQL, SOSL, Visualforce (Pages, Components, Controllers), Apex Web Services, Workflow & Approvals, Dashboards, Reports, Analytic Snapshots, Custom Objects, Lightning Blue Canvas
Lightning Development
Salesforce Lightning Design System, Lightning Components, Aura Framework, JavaScript Controllers, Server-Side Controllers
Salesforce Clouds
Sales, Service, Marketing
Languages
Apex, Java
IDE
Eclipse, Force.com IDE, Visual Studio
Operating Systems
Windows, Android, iOS
Certifications:
Salesforce Admin
Platform Developer I
Java Script Dev I
Platform Developer II
Salesforce Certified Sales Cloud Consultant
Professional Experience:
State Of Indiana Sep 2023 – Till date
Role: Salesforce Developer
Responsibilities:
Developed Custom Application based on client requirements. Custom objects, Custom Fields, Custom buttons, Page layouts, Custom tabs, Components to suit the needs of the application. Managed Salesforce application user profiles, roles, and permissions, generating security tokens, and validation rules.
Worked on Lookups and Master-Detail relationships on the objects and created junction objects to establish many-to-many relationships among objects.
Experience in Requirements gathering, Documentation and conducting interviews.
Wrote various queries in generating reports using a combination of custom objects and standard objects.
Worked with Force.com developer toolkit including Visualforce pages, apex classes, apex controllers, and apex triggers to develop custom business logic.
Developed custom Lighting components with user experience within the community cloud portals to increase adaptation and customer satisfaction.
Worked with Business owners and Stake holders to understand their requirements for Salesforce Marketing Cloud application for fast and best delivery.
Worked on implementing Branding to align client brand guidelines to integrate with their existing web presence.
Involved in continuous support and maintenance for Community cloud deployments.
Used Data Loader for insert, update, and bulk import or export of data from Salesforce.com Objects and to read, extract, and load data from comma-separated value files.
Worked with Marketing Cloud Connect, Data Stream, query writing, data extensions.
Created new Lightning pages and build custom Salesforce Lightning apps for different business groups in the organization using Lightning App Builder.
Worked on integration with financial data providers and Salesforce Financial Service cloud for seamless financial analysis.
Worked in creating Branding portals with specific client brand guidelines to enhance and match the theme in community cloud with organisation brand.
Involved in working with security features like Role Based access controls and data visibility settings within community cloud.
Enabled Aura Framework, by adding Aura Attributes and Aura Handlers for Events to focus on Logic and Interactions in Lightning Applications.
Involved in migration from Salesforce Classic to Lightning Experience, with reports and dashboards automatically viewable and inheriting all permissions and sharing settings defined in Salesforce Classic.
Leveraged APEX Controller to make a call for external requests to retrieve data from various APIs and displayed them on to the component.
Executed continuous support in the areas of SFDC Marketing Cloud configuration, Reporting, Data migration, solution design.
Worked on various salesforce.com standard objects like Accounts, Contacts, Opportunities, Forecasts, Cases, Reports, and Dashboards.
Worked in integrating campaign members to Marketing cloud and used them in Journeys.
Created record types based on organization requirements and for the ease of business users. Responsible for setting up web service integrations, worked with Web Services (REST APIs).
Worked with SOQL and SOSL statements within Governor Limits for data manipulation needs of the application using platform database objects.
Environment: Salesforce.com, Heroku, Lightning Web Components, Apex Language, Aura framework, Service Cloud, Apex Controller, REST API, SOQL, SOSL, Blue Canvas, Visual Studio, Change Sets, Windows.
ELEKS, INC. July 2022 – Sep 2023
Role: Middle Salesforce Developer
Responsibilities:
Designed, Developed Custom Applications, Custom tabs, Custom objects, Custom Fields, Custom buttons, Page layouts, and Components Based on Requirements.
Developed Reusable UI Components using Lighting framework and application from scratch.
Developed Lighting components, Lighting applications, and Events with CSS and Design parameters.
Created lighting page for Admin and set up with permission sets.
Created, maintained, and enhanced workflows, to migrate the data from the Salesforce environment.
Worked on developing Buttons and Actions with different functionalities.
Involved in Adding the Heroku app as a remote site to Salesforce and assigning permission to admin for Objects to migrate.
Worked on implementing complex pricing models, discount structures, and product catalogs.
Customized and configured Salesforce CPQ to streamline quoting processes and improve sales efficiency.
Developed user-friendly interfaces and provided training and support to sales teams and end-users.
Expertise in working with Record Pages, Custom Layouts, and Standard actions.
Worked on Data table tools like PgAdmin4 for Data Visualization.
Created Data tables on Lighting Record Pages using by Lighting web Components.
Worked on creating API Callouts to Integrate with Salesforce and Heroku.
Worked on Encrypting and Decrypting the data from JSON format using AES 256 encryption, symmetric cryptography.
Created a Filter page and Schedule page for selected Objects and fields for data migration in Salesforce and Heroku.
Worked on Layouts, Custom Objects, Fields, Flows, Process builders, etc.,
Worked SOQL and SOSL statements within Governor Limits for data manipulation needs of the application using platform database objects.
Environment: Salesforce.com, Heroku, Lightning Web Components, Apex Language, Aura framework, Service Cloud, Marketing Cloud, Marketing Cloud Integration, REST API, SOQL, SOSL, Visual Studio, Change Sets, Windows.
Client: HCSC, Richardson, TX Dec 2021 – July 2022
Role: Salesforce Developer
Responsibilities:
Designed, deployed Custom Apps, Custom objects, Custom Fields, Custom buttons, Page layouts, Custom tabs, Components to suit the needs of the application.
Created, maintained, and enhanced workflows, approval processes, and configurations within the Salesforce.com environment.
Created Lightning Components and used Salesforce SLDS to convert existing Visualforce pages to Lightning components.
Worked on Salesforce Lightning Process Builder to easily automate business processes.
Developed reusable UI Components with Lightning Component Framework.
Created new Lightning pages and build custom Salesforce Lightning apps for different business groups in the organization using Lightning App Builder.
Involved in integrating campaigns of events organised by clients to Marketing cloud for easy access.
Managed the client data, using Salesforce Marketing cloud tools and database queries for automation studio for performing actions like imports, Extract and SQL activities.
Enabled Aura Framework, by adding Aura Attributes and Aura Handlers for Events to focus on Logic and Interactions in Lightning Applications.
Involved in migration from Salesforce Classic to Lightning Experience, with reports and dashboards automatically viewable and inheriting all permissions and sharing settings defined in Salesforce Classic.
Leveraged APEX Controller to make a call for external requests to retrieve data from various APIs and displayed them on to the component.
Developed various Lightning Components, Events, and Lightning Applications.
Enhanced service cloud support with Email to Case, Web to Case to enter generated cases to Case Object.
Worked on various salesforce.com standard objects like Accounts, Contacts, Opportunities, Forecasts, Cases, Reports, and Dashboards.
Worked with Marketing Managers to make their strategies into implementing using marketing cloud.
Created record types based on organization requirements and for the ease of business users.
Maintained data cleanliness and accuracy by adding various custom validation rules and custom formulas.
Defined lookup and master-detail relationships on the objects and established many to many relationships among objects.
Performed page layout customization, page layout assignment based on profiles, and created custom links based on user requirements.
Responsible for setting up web service integrations, worked with Web Services (REST APIs).
Worked in Code Deployments, Version controls and implemented CI/CD using COPADO.
Involved in Resolving Issues during Deployments to Next Environments using Copado tool.
Used SOQL and SOSL statements within Governor Limits for data manipulation needs of the application using platform database objects.
Worked on Deployment process with COPADO, Blue Canvas and GitHub version control.
Used Visual Studio to develop the classes and triggers.
Environment: Salesforce.com, Apex Language, Lightning Web Components, Aura framework, Field Service Lightning, Service Cloud, Marketing Cloud, Apex Controller, REST API, SOQL, SOSL, COPADO, Blue Canvas and GitHub Visual Studio, Change Sets, Windows.
Client: VMware Oct 2021 – June 2022
Role: Technology Analyst
Responsibilities:
Developed and Implemented Salesforce Lightning Components for a small set of users for customizing reports and dashboards.
Worked with External objects in Salesforce which is another feature introduced with existing Visualforce pages to lightning components with Lightning components.
Interacted with various business user groups for gathering the requirements for Salesforce implementation and documented the Business and Software Requirements.
Worked on field-level security along with page layout to manage the visibility and accessibility of fields for different profiles.
Worked on various Salesforce.com standard objects like Accounts, Contacts, Opportunities, Reports, and Dashboards.
Designed, Developed & deployed various APEX Classes, Triggers, also various Schedule, Batch, and Future based Apex classes to implement the custom functionality. Developed triggers that added automatic templates to fire to the respective users.
Integrated the Web Services for extracting the data from external systems to display on the pages of Salesforce.com.
Having Experience with Importing data from Excel sheets into Leads, Accounts, Contacts, and Opportunities using Data Loader and Import Wizard.
Experience in Implementing Web to Case, Email to Case functionalities to provide better support to customers.
Developed Assignment rules, Escalation rules to enable proper routing of cases to the team members.
Expertise in Reports and Dashboards in Salesforce Classic and Salesforce Lightning.
Created multiple Lightning Components and added CSS and Design Parameters.
Worked on customization of Visualforce to have lightning experience for Web and mobile applications.
Worked on Perforce, developing and running applications, including version control software, and web-based repository management version control.
Environment: Salesforce.com, Force.com, Apex Classes, Lightning Web Components, Triggers, Controllers, Custom Objects, Records, Page Layouts, Roles, Workflows, SOSL, SOQL, Service Cloud, Dash Boards, Data Loader, Data Migration, and Windows.
Client: PayPal Nov 2017 – Dec 2019
Role: SFDC Developer
Responsibilities:
Used Agile Scrum methodology to reach our business team goal by gathering day-to-day requirements and building them using the Force.com platform.
Participated in analysing the requirements, preparing the design documents based on the specifications, and configuring and maintaining the application.
Worked on various standard objects including Accounts, Contacts, Cases, Reports, and Dashboards.
Managed Salesforce application user profiles, roles, and permissions, generating security tokens, and validation rules.
Defined Lookups and Master-Detail relationships on the objects and created junction objects to establish many-to-many relationships among objects.
Wrote various queries in generating reports using a combination of custom objects and standard objects.
Worked with Force.com developer toolkit including Visualforce pages, apex classes, apex controllers, and apex triggers to develop custom business logic.
Used Data Loader for insert, update, and bulk import or export of data from Salesforce.com Objects and to read, extract, and load data from comma-separated value files.
Used Sales Cloud to get the customer information together in an integrated platform that incorporates marketing, lead generation, sales, and customer service and provides access to applications through AppExchange.
Worked with SOQL & SOSL queries with Governor Limitations to store and download the data from the Salesforce.com platform database.
Environment: Salesforce.com, Apex Language, Visualforce, Apex Classes, Triggers, Controller, SOQL, SOSL, REST, Force.com Developer Toolkit, Data Loader, Accounts, Sales Cloud, Contacts, Cases, Reports and Dashboards.
Company: Pruforce June 2016 – Nov 2017
Role: System Admin
Responsibilities:
Performed detailed analysis of business and technical requirements and designed the solution by customizing various standard objects of Salesforce.com (SFDC).
Developed various Custom Objects, Tabs, Entity-Relationship data models, and Validation rules on the objects.
Configured Web to Lead Process, to capture online leads and lead management.
Implemented business functionality for the “Bulk Lead Conversion” process using Apex.
Created Workflow rules and defined related tasks, time-triggered tasks, and Email alerts.
Created test scenarios on the Sandbox environment, created Packages, and moved them between Sandboxes and production environments to place final implementations.
Used SOQL & SOSL for data manipulation needs of the application using platform database objects.
Created Profiles and implemented Object and Field-level Security to hide critical information on the profile Users.
Environment: Salesforce.com, Accounts, Contacts, Leads, Lead Conversion, Apex Classes, Triggers, Controller, REST, Force.com Developer Toolkit, Data Loader, Accounts, Service Cloud, Opportunities, Cases, Reports and Dashboards.
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