Senior Product User Experience

PARDIS TAHERZADEH Senior Product & UX-UI Designer San Diego, CA

(Fully authorized to work - No visa sponsorship needed) Portfolio: www.pardistaherzadeh.online Linkedin: /in/pardistaherzadeh/ ******.**@*****.*** 858-***-**** Experienced in UX/UI, design systems, and A/B testing, with a track record at The Washington Post, AWS, and Verizon. Passionate about scalable design, accessibility, and user-centered problem-solving. E X P E R I E N C E S

UX UI Designer January 2025 - Present

Verizon Value Brands

● Designing and optimizing A/B test variations to enhance user engagement and conversion rates for Verizon's Value Brands, leveraging data-driven UX strategies to inform product decisions and improve customer experiences.

Senior Product Designer April 2023 - November 2024 The Washington Post - Arc XP

● Designed payment and subscription blocks, simplifying integration for B2B clients and enhancing the user experience, resulting in increased B2C engagement, higher client satisfaction, and improved retention.

● Designed and advocated for RTL language support, collaborating with developers to improve readability for international clients like Uygur Media and Radyo Asia. Created RTL component variants in the design system, expanding accessibility to three new markets and enhancing user engagement.

● Contributed to the Themes Block Styling Library, collaborating with designers to create out-of-the-box blocks for B2B clients, simplifying website implementation and customization. User Experience Designer January 2022 - January 2023 Amazon Web Services (AWS)

● Redesigned the Custom Engine Versions (CEVs) experience to integrate SQL Server, resulting in a 30% increase in user satisfaction and a 25% decrease in support requests.

● Developed a comprehensive Figma design library, adopted by 12 UX teams, accelerating the design process and reducing iteration time by 25%.

● Collected and analyzed customer usage data to monitor UX health and drive improvements over time.

UX-UI Design Mentor February 2023 - Present

Avocademy Bootcamp & ADPList

● Mentored students at Avocademy and ADPList, providing feedback on user flows, wireframes, and design thinking, leading to a 25% improvement in project scores and a 20% increase in successful job placements.

Freelance UX-UI Designer December 2020 - November 2021

● Redesigned a non-profit’s website, reducing onboarding time by 40% and increasing donations by 3.5x. Led mobile app designs for startups, driving a 35% boost in user engagement. S K I L L S

Design Skills

● User-Centered Design (UCD) & Design

Thinking

● Interaction & Visual Design

(Typography, Color Theory, Layout)

● Wireframing & Prototyping (Figma,

Sketch, Adobe XD, InVision)

● Design System Development &

Maintenance

● Responsive & Adaptive Design (B2B

SaaS, E-Commerce)

● Accessibility Standards (WCAG) &

Inclusive Design

● Translating Business Goals into Design

Solutions

Research & Analytical Skills

● Qualitative & Quantitative Research

(User Interviews, Surveys, Usability

Testing)

● A/B Testing, Card Sorting, Contextual

Inquiry

● Data Analysis & Metrics

● Market Research, Personas & Journey

Mapping

Methodologies & Practices

● Agile & Lean UX Practices

Tools

● Figma, Adobe Creative Suites, Google

Analytics, InVision, Sketch, Jira, Miro

E D U C A T I O N

UC San Diego Human-Centered Design

Certificate December 2020

Google UX Design Certificate December 202

Master of Fine Art 2015 - 2018 Thesis

Bilkent University Turkey

Bachelor of Architecture 2010 - 2015

Middle East Technical University

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