Market Research Intelligence

Michael Omotoso

Lathrup Village, MI ***** 248-***-**** ***************@*****.***

MARKET INTELLIGENCE MANAGEMENT

A dynamic and results-driven Market Intelligence Manager with an extensive background of success in market research in the highly competitive automotive industry. A subject matter expert in powertrain technology trends with both inside and outside market perspective frequently sought out for conference presentations and quoted by newspapers and automotive publications. Proven track record of accomplishment in leading high-performing global teams in meeting and exceeding goals/objectives for vehicle sales, production, and powertrain components. CORE COMPETENCIES

Automotive Market Research Competitive Intelligence Research & Reporting Forecasting Annual & Long-Term Planning Demographic Research & Analysis Product Planning Market Strategy Development Global Team Leadership & Development Presentations Process Improvement PROFESSIONAL EXPERIENCE

ITW AUTOMOTIVE (a division of Illinois Tool Works), Troy, MI 2022 to 2025 MARKET INTELLIGENCE MANAGER:

● Directed all aspects of auto industry market research, forecasting, and competitive intelligence to identify how monthly and annual light vehicle production trends impacted ITW Automotive annual revenue plan.

● Created competitive intelligence reports for 12 global competitors. SWOT analysis and product portfolio summaries helped Account Managers position ITW to win new customer business.

● Created customer profiles for 10 NA customers, including SWOT analysis to enable Account Managers to tailor business strategies to retain and win more business.

● Wrote monthly Automotive Industry Report for upper management and 3 divisions to keep Account, Innovation, and Engineering Managers abreast of latest trends in the auto industry. Report format was adopted in Europe.

● Set up and maintained Market Research SharePoint site, providing easy access to all relevant automotive news, reports, and forecasts for team members.

● Co-created industry megatrends report and developed matrix to match with ITW product categories, resulting in improved direction for medium and long-term planning, R&D focus. The template was adopted for use globally.

● Delivered presentation demonstrating Plastic Fastener division annual sales by customer, segment, and propulsion type to provide guidance for annual and long-range plans (AP/LRP).

● Compared vehicle build forecast to actual builds and explained differences to help with short-term planning for customers in North America.

● Produced monthly report showing Plastic Fastener division quarterly sales vs. quarterly light vehicle production forecast to demonstrate trend vs. annual plan and dollar content per car. TOYOTA NORTH AMERICA, Plano, TX 2021 to 2022

ADVANCED PRODUCT PLANNER / PRODUCT PLANNING MANAGER:

● Conducted long-term market research and planning for small, medium and full-size pickup trucks and contributed to long-term product planning for specific market segments according to vehicle size, features, and powertrain.

● Performed competitive intelligence research for Toyota and Lexus vehicles to identify strengths and weaknesses compared to competitors’ vehicles to drive product improvements for the next model year/cycle.

● Conducted demographic research and analysis for truck and performance car buyers to obtain data to back up decisions regarding product development in specific market segments.

● Served as Product Manager for the Toyota Venza during its penultimate model year (MY23). MICHAEL OMOTOSO PAGE 2

DAYCO PRODUCTS LLC, Troy, MI 2017 to 2020

GLOBAL BUSINESS DEVELOPMENT MANAGER / MARKET STRATEGY MANAGER:

● Worked with Account Managers on RFQs and market demand for all Dayco products.

● Led all light vehicle and MD/HD truck engine market research, forecasting, and competitive intelligence activities.

● Created a template for a global customer strategy report.

● Served as North American System Administrator for Business Planning database.

● Conducted extensive evaluation and testing of Campfire software for a 5-year business plan.

● Responsible for OE product marketing including trade shows, press releases, and flyers/brochures. EATON CORPORATION, Southfield, MI 2013 to 2016

SENIOR MANAGER, GLOBAL MARKET INTELLIGENCE:

● Managed the Global Market Intelligence Group (Auto & Commercial Truck) within the $4B Eaton Vehicle Group with four direct reports in the US and five in-direct in China, India, Brazil, and Germany.

● Spearheaded the market research and monthly production reporting for the global Market Intelligence Group.

● Wrote Vehicle Group quarterly global overview for CEO.

● Delivered monthly North American and global market overview presentations to upper management.

● Collaborated with Economics Group in developing quarterly forecasts for vehicle production growth. LMC AUTOMOTIVE, Troy, MI 2007 to 2013

SENIOR MANAGER, GLOBAL POWERTRAIN FORECASTING:

● Managed the Global Powertrain Forecasting Group, including two direct reports.

● Produced a 7-year global light vehicle powertrain production forecast report on a quarterly basis.

● Forecasted U.S. and Japanese hybrid and EV sales every quarter as well as U.S. light vehicle diesel sales annually.

● Spoke at various automotive conferences in North America and Europe, including OESA, UMTRI, MBS, and SAA.

● Interviewed by AP, CNN, New York Times, Wall Street Journal, Nightly Business Report, and Fortune. TI AUTOMOTIVE, Warren, MI 2005 to 2007

SENIOR MARKET ANALYST, BRAKE & FUEL:

● Wrote monthly global activity reports for the Brake and Fuel commercial group.

● Developed quarterly light vehicle production forecast for NAFTA.

● Trained Account Managers in AutoCRM, Excel pivot tables, and SharePoint to improve individual efficiencies.

● Collaborated with analysts in Asia, Europe, and South America to develop global analysis methods. EDUCATION

Master of Business Administration (MBA), Boston University, Boston, MA B.Sc. (Honors), Electrical & Electronic Engineering, University of Surrey, Guildford, England TECHNICAL SKILLS

Microsoft Office, Web Meeting, Minitab, SharePoint, Campfire, Power BI, IHS AutoInsight, AFS, Qlik MEMBERSHIPS / AFFILIATIONS

Society of Automotive Engineers (SAE), Institute of Electrical Engineers (IEE) & Society of Automotive Analysts (SAA) LANGUAGES

English (fluent), German (proficient), Italian (proficient), French (basic)

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