Media research

Jenn Asetta

Professional Summary

Detail-oriented, dedicated, and highly-motivated professional with a genuine passion for media research, production, data analysis and forecasting trends. Career encompasses experience with Kovsky Media Research and a Master’s of Business Administration (MBA). Seeking a position that will utilize my skills and areas of expertise

Kovsky Media Research · Sleepy Hollow, NY (Remote) January 2013 – Present

Senior Media Research Analyst

• Spearheads and manages a variety of projects that deliver metrics-driven results for full-length shows, news programs and more

• Supervises project management from inception to completion

• Prepares comprehensive presentations for various news programs: highlighting ratings, viewer demographics, show length and production process

• Oversees documentation around specific action plans for individual campaigns to ensure KPIs are met

• Automates & optimizes research collection process using data processing and reporting systems

• Assisted with ad hoc projects and other related duties as requested by clients

• Collaborates across company departments to produce analysis related to specific channels

• Conducts analysis at multiple levels of complexity including trend recognition, and development of forecasts, as well as calculation of performance metrics

• Locates and retrieves data from company data systems

• Identifies other relevant data needed to complete analysis. Collects data to generate a comprehensive data set

• Utilizes Microsoft Excel to organize, parse, and display data in tabular and graphical formats

**********@*****.***

818-***-****

San Diego,CA

Linkedin.com/in/JennAsetta

Skills

• Data Collection

• Research & Analysis

• Trend Analysis

• Qualitative & Quantitative Research

• Ability to multi-task, prioritize, and

organize while meeting deadlines in

a fast-paced environment

• Effective verbal and written

communication and collaboration

abilities to collaborate within

departments

• Excellent analytical and problem-

solving skills with meticulous

attention to detail

Education

Columbia Southern University

Orange Beach, Alabama (Remote)

Doctorate of Business Administration (DBA)-

In Progress

Western Governors University

Salt Lake City, Utah

Masters of Business Administration (MBA)

• Demonstrates proficiency in Microsoft PowerPoint to communicate analytical results

• Communicates results effectively. Utilizes Microsoft PowerPoint, Excel, written, and verbal mediums to convey analysis in a logical sequence

• Recommends specific actions that can be clearly reached because of following an organized, logical, analytical process

• Conducts research and analysis using data from various departments Academy of Art University

San Francisco, California

Bachelor of Fine Arts (BFA)

Software

Mac OS, Win-news, Nielsen, Microsoft Office

365 applications (Excel, Word, PowerPoint,

Teams) with knowledge of advanced Excel

formulas and Power BI

Contact this candidate