Industrial Designer

Dallas, PA

Industrial Design UX/UI Human Factors Design Engineering Branding

https://idesignr.wixsite.com/forlenza **********@*****.*** www.linkedin.com/in/mikeforlenza/ 858-***-**** Industrial Designer

A champion of design who fuses Industrial Design (ID), UX Hardware/Software, Human Factors, Design Engineering and Creative Direction into each other to produce award-winning user centric products. Ideation wizard, data analyzer, complex 3D CAD surfacer, powerful communicator, team leader and once ID brain stormed with Mark Cuban. Seeking a long-term opportunity within a company that understands and embraces the importance of design and is unafraid to innovate. Profile

Cross-Industry Designer: Fusing Industrial Design, Design Engineering, UX Hardware/Software, Human Factors, Creative Direction and Marketing experiences to build products with a more cohesive blend of aesthetics and usability. Industrial Design 360º Thinker: Forging humanity into technology by exercising the complete ID process: research, ideation, CAD builds/surfacing, engineering, user testing/validation and production part evaluation/adjustment. Cross-Pollenizer: Ensuring ID runs across an organization as a hub on a wheel vs. a link on a chain. Experience working with teams remotely and on-site: Japan, China, Taiwan, Singapore, South Korea, Italy, UK and Mexico. Experience designing at foreign and domestic corporations as well as design firms.

Leadership: Mentoring and coaching of industrial designers, design interns, design engineers and graphic designers to upscale and advance their careers.

Achievements

Devised and launched three visual brand languages (VBL) – ZeroTurn Scooter line, Bariatric Scooter line and Power Wheelchair Narrow Base line employing a more sophisticated, cross-culture unified and on-trend look and feel - Pride Mobility and Quantum. Awarded three Medical Mobility and two HME Business awards. Designed EMMA – the world’s first roboticized industrial floor care vehicle fleet – Brain Corp. Awarded an ISSA Interclean Design & Innovation Award.

Developed and launched five VBLs across five product lines, revamping entire product portfolio capitalizing on a more home-décor friendly, humanized and consumer electronic aesthetic – Kodak All-in-One Printers. Awarded two CES Design & Innovation Awards. Experience

Forlenza Industrial Design and UX; Dallas, PA 2012 - 2025 Principal Industrial Designer

Design Consulting and contracting. Sole Proprietorship.

• Design consulting specializing in Industrial Design 360, Product Development, ID to Engineering Implementation, 3D CAD Surfacing, Graphic Design/Branding, Web Design, UX/UI and Art Direction.

• Disciplines: User Research/profiling, user target + landscape analysis, VBL development, 2D/3D concept development, design to engineering implementation, manufactured parts adjustment and approval.

• Clients: Apricorn, Cubibot 3D Printers, Osler MD, Outerspace Design USA/Australia, Sharp Electronics, Magnus Health Technology, TXU Energy, The Energy Detective.

Pride Mobility Products Corp. / Quantum; Scranton/Wilkes-Barre, PA (2 roles) 2017 – 2024 Design Director

Director – Industrial Design

Class II Medical Devices: Market leader in mobility and recreational scooters. High-end manufacturer of complex power wheelchairs and power lift recliners.

• Hands-on designer driving Industrial Design and VBL, Product Design Engineering, UX and UI, Web and App Design, Graphic Design and Branding across all Pride Mobility and Quantum product lines; $800M+ annual corporate revenues. Dallas, PA

Industrial Design UX/UI Human Factors Design Engineering Branding https://idesignr.wixsite.com/forlenza **********@*****.*** www.linkedin.com/in/mikeforlenza/ 858-***-****

• Developed Industrial Design VBL across 10 product lines: outdoor recreational scooters; travel mobility scooters; power wheelchairs, operative drive/joystick controllers and interfaces; power recliner controllers.

• Orchestrated brand new and award-winning VBLs across both Pride Mobility and Quantum product lines within first year capitalizing on a more sophisticated, cross-culture unified and cohesive on-trend aesthetic and user experience.

• Performed all phases of Industrial Design; A-side + B-side surfacing and part design; UX need-finding, usability testing and validation; Complete design engineering, prototyping, tooling approval/adjustment of all parts and engineering drawings.

• Mentored and guided Industrial Designers, Product Design Engineers, Graphic Designers, Web Designers and Photography/Videography group plus outside design sources and agencies.

• Pushed creative design across corporate websites + apps, digital marketing campaigns, product launches, branding, photo/video shoots and TV commercials.

• Designed corporate flagship websites and mobile apps: wireframes, aesthetics and usability. Brain Corp; San Diego, CA 2016 – 2017

Industrial Design and UX Hardware Lead

Robotics/AI: Powering the world’s largest fleet of autonomous mobile robots operating in commercial indoor public spaces.

• Designed EMMA – the world’s first AI / roboticized industrial floor care vehicle fleet – converting manually-driven commercial equipment into self-driving vehicles.

• Sole Industrial Design and UX Hardware Lead on entire robotics and AI product lines. Devised Brain’s first visual brand language to convey their technology and create customer buy-in (e.g., Home Depot, Walmart, Costco, airports and malls).

• Interlinked Industrial Design, UX, UI and usability across organization to integrate consistent user experience across all AI products. Performed off-site user research to discover market opportunities and test/validate current designs and UI.

• Constant collaboration with customer, C-level team, neuroscientists, Engineering, Marketing and UX Software team. Kodak; San Diego, CA 2008 – 2013

Industrial Design Engineer Lead

Consumer Electronics: Consumer, Business and Wide Format Printers. Ink tanks and writing systems technology.

• Led all Industrial Design and UX Hardware design programs for the All-in-One Printer Division (Printer/Scanner/Copier/Fax) across domestic and global channels - included 3-in-1 Printers, 4-in-1 Printers, Print Heads, Ink Tank Writing Systems and halo programs. Consumer, Business, Prosumer and Wide Format all within one ID department.

• Launched five VBLs across five channels, revamping the entire product portfolio - High-End Consumer, Entry-Level Consumer, Business/Office, Professional/Wide Format, and Prosumer product lines. In addition, developed each line into international and domestic sub-languages.

• Drove all programs from conception to completion through all ID and UX Hardware phases: strategy, user research,VBL development, 2D/3D concept development, ID to Engineering implementation, prototype unit and production parts evaluation, adjustment and approval, human factors/user-testing, usability and design focus groups.

• Regularly presented ID strategy, VBL and product portfolio to Kodak C-level team and board of directors; presented one on one to domestic and international retailers (Best Buy, Staples, Amazon). Additional Experience

Ignition; Dallas, TX

Sr. Industrial Designer

Large-scale product development firm: Industrial Design, Cognitive Research, Engineering and Prototyping. Hitachi Home Electronics - America; San Diego, CA

Industrial Designer

Consumer Electronics: LED, LCD and DLP TVs; A/V components, camcorders and remotes. Dallas, PA

Industrial Design UX/UI Human Factors Design Engineering Branding https://idesignr.wixsite.com/forlenza **********@*****.*** www.linkedin.com/in/mikeforlenza/ 858-***-**** Skills

SolidWorks and Complex Surfacing

KeyShot

Sketchbook Pro

Adobe CC – Ai, Ps, An, Xd, Id, Lr

Figma

Digital and Hand Sketching

Marker Illustration

Sketch Ideation

Concept Development

User Profiling and Journey Mapping

User Testing and Validation

Customer Experience and Focus Groups

Prototyping/Model Building

Photography/Videography

Product Categories

Consumer Electronics

Medical Devices

Consumables

Robotics and AI

Medical Mobility

Wearables

House Wares

Mobile to Mobile (M2M) Gadgetry

Cosmetics

Packaging

Retail Exhibits

Point of Purchase

Companies and Clients

Panasonic

Hitachi

Sharp Electronics

Philips

Texas Instruments

SiriusXM

Kodak

Polk Audio

Cimex Biotech

Pride Mobility

Quantum Rehab

Brain Corp

Mr. Coffee

Black and Decker

Starbucks

Education

Masters, Industrial Design; North Carolina State University, Raleigh, NC Thesis: Personal Rapid Transit (PRT): A Study Linking the Raleigh/Durham/Chapel Hill Triangle with a PRT light rail system. B.A., Visual Art and Design; Penn State University, University Park, PA Certificate - Human-Computer Interaction (HCI)/UX; University of California, San Diego/Coursera, San Diego, CA 7 Certificates In: User Research and Need-finding; Visual and Information Design; Design Research, Synthesis and Prototyping; Heuristic Evaluation; Designing, Running and Analyzing Experiments; Social Computing; Input and Interaction Certificate - Auditor Training for 21 CFR Part 820 Medical Devices, Cgmp Associations

IDSA: Industrial Designers Society of America

IDSD: Industrial Designers of San Diego

WLSA: Wireless Life-Sciences Alliance - Annual Volunteer

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