Social Media Analyst Relations

William B. Swarts

EDITOR & WRITER COMMUNICATIONS LEADER MEDIA EXECUTIVE

Brooklyn, NY 917-***-**** ****.******@*****.*** linkedin.com/in/will-swarts/ Portfolio site: www.willswarts.com

Journalist and communications leader with extensive writing and editing experience at multiple publications, accomplished in developing editorial content. Results-oriented business news and B2B writing for national policymakers, C-Suite, and broad general readership. Plans, creates and manages compelling digital, social, broadcast, and print content for national news media brands, Fortune 500 corporations and national nonprofits. Creates public relations campaigns yielding top-tier media placements, op-eds and bylined executive communications. Global experience in China, Asia and Europe. Skills - Editing & Writing Nonprofits Communications Project Management AI Prompt Engineering Social Media Digital Journalism Media Relations WordPress Content Strategy & Management Publications Investor Relations SEO Strategy Executive Communications Strategic PR Campaigns Ghostwriting Alternative Investments Experience

Editor inc.com New York, NY Nov. 2023 – Present

• Lead the Workplace team at Inc.com, managing columnists and subject matter experts, staff writers and freelancers covering issues including leadership, the changing nature of work, HR/benefits, labor issues and workplace design. Previously led the AM News team to support Inc.com's expanded content offerings, managing a reporting team and working with wire copy. Posted 4,000+ staff and wire stories in 12-month span, helping Inc.com achieve its 10M monthly unique viewers goal to boost ad pricing rates and revenue. Editor (consultant, part-time) Travelish.io New York, NY July, 2023 – Jan. 2025

• Wrote and planned content and strategy for luxury culinary travel site, using AI applications to rapidly proliferate a fast-growing site. Editorial model created replicable approaches to create numerous sites supported by ad revenue. Site failed to secure funding. Executive Editor ICSC Small Business Center New York, NY Feb. – Oct. 2022

• Led relaunch of online publication to attract small business owners to ICSC, a 70,000-member trade association serving the commercial real estate and retail economic ecosystem. Oversaw all new content, site design and SEO strategy.

• Engaged members representing major commercial real estate companies, economic development officials and senior management to direct the evolving focus of the Small Business Center.

Editorial & PR Relations Consultant Freelance-Contract New York, NY 2010-Present

• Write 15-20 book reviews annually for Publishers Weekly, critiquing mysteries, nonfiction, history, economics and policy. (Current freelance)

• Content Writer at AM Public Relations, bylined articles for medical technology clients, 2018-19.

• Acting Content Director, the Aspectus Group. Earned 40 top-tier media placements for fintech, investing, and blockchain clients, an increase of 250%, for 50M+ readers.

• Led custom publishing projects for PrivCap, growing target audience and coverage 25%. Editor MDRC New York, NY 2019 – 2021

• Collaborated with editorial team on policy reports and publications for nonpartisan research nonprofit. Drove pandemic-era publication boom, supported proposals for new projects that reversed emergency wage cuts. Led accelerated publication rate (from 35 to 100+ annually). Edited InPractice blog, generated record readership, lead top 10 most-read publications. Social Media Editor / Investor Relations MS-IR LLC New York, NY 2017 – 2021 (P/T)

• Developed social media content, for growth-stage tech companies with dual listings on the Tel Aviv and Nasdaq stock exchanges. Led social content strategy, increased cross-platform social media following 250% and helped clients raise $12M in IPO and secondary offering capital. Used Constant Contact CRM. Planned PR campaigns for the CEO’s personal media, secured placements in Forbes, Benzinga, Seeking Alpha, and additional Israeli media outlets. Vice President, Thought Leadership AlixPartners New York, NY 2015 -2016

• Writer and editor on a collaborative marketing team of 15, working directly with senior consultants to refine global messaging and thought leadership. Boosted output 25% annually. Collaborated with senior partners and consultants on case studies, ghostwrote

~20 articles for The Wall Street Journal, Metropolitan Corporate Counsel, and the World Economic Forum Blog.

Senior Account Executive MacMillan Communications New York, NY 2011 – 2015

• Built and nurtured key relationships with top-tier media contacts on behalf of Fortune 500 clients and leading financial services firms for a boutique PR agency. Garnered regular placements in The New York Times, The Wall Street Journal, Bloomberg, CNBC, and the BBC.

• Increased coverage 150% for a top wealth management client while improving agency revenues 40% via targeted campaigns in 17 regional U.S. Bank markets. Lead Markets Reporter SmartMoney.com New York, NY 2005 – 2010

• Wrote real-time updates, weekly columns, and daily market coverage and Languages

English French (advanced) Spanish (conversational) Mandarin Chinese & German (basic) Education Reed College, Portland, OR: Bachelor of Arts – American Studies Volunteerism

Brooklyn Book Bodega, Volunteer, 2020 – Present 78th Precinct Sports and Harlem Little League, Youth Baseball Coach, 2002 – Present Reed College Alumni Board, 2000 –2015 delivered on-camera reports for a national investment news website. Developed high- value daily news content covering financial markets, sustaining web traffic despite economic downturn. Won 2 Society of American Business Writers and Editors

(SABEW) General Excellence Awards.

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