Product Designer Design
Resume:
Nian Tong
Product /’UX’/ Designer
Portfolio: ntongdesign.com
linkedin.com/in/nian-tong/
***********@*****.***
Education
University of California, Berkeley
Master of Design, Human-Computer Interaction Dec 2023 Shanghai Jiao Tong University
Bachelor of Engineering, Industrial Design Jun 2022 Work Experience
Archetypes AI Founding Product Designer Video AI July 2024 - Present
· Manage and maintain all facets of product design process including ideation, design, implementation, branding, mar- keting, interviewing, hiring, and managing resulting in the successful establishment of the design department.
· Explored, defined, and resolved product problem spaces including clip review flow, video search, post-clip, and compila- tion resulting in an increase in monthly active users by 510% and payers by 690%.
· Engaged deeply with the user community: Interviewed, analyzed, and implemented user feedback from over 18 users resulting in a decrease in churn rate by 9.3%. Successfully brought the product to Twitch Conference 2024 as exhibitor.
· Launched two new products leveraging the existing tech stack: TL;DW, a video understanding API, and Bastion, an AI security agent. Successfully secured 2 startup clients to explore further options. Zolidar Product Designer Fintech Oct 2023 - June 2024
· Redesigned core MVP features including onboarding survey and financial assessment resulting in an 80% decrease of time spent by business owners. Introduced AI copilot by offering definitions, explanations, and external resource resulting in an increase in efficiency and user satisfaction by 23%.
· Defined the visual direction and established the foundational structure of web product. Enhanced readability of business valuation and KPIs through various data visualization methods. IDEO Design Research Intern Design Consulting June - Sept 2023
· Led qualitative research through 12 user interviews and 5 focus groups, leveraging consumer insights to define the new value proposition. Conducted over 2 usability tests and 3 user testings via sacrificial concepts to refine design approach.
· Curated 5 co-creation workshops resulting in a successful design direction/business goals presentations for clients. Stride Product Design Intern HR Tech May - Aug 2023
· Shipped salary benchmarking with intuitive filters and visualizations, cutting user errors by 35% and completion time by 13%. Led user research and competitive analysis across 6 features to improve usability.
· Designed a unified rebranding of the visual guidelines, website and corporate presentations, reinforcing brand consis- tency. Enhanced current design system by auditing 60+ components and styles across multiple product features. Skills
Research Interview A/B Test Focus Group Affinity Mapping Usability Test Competitive Analysis Card Sorting Design Wireframing Prototyping Vibe-coding Website Design System Product Strategy 3D Modeling & Rendering Tool Figma Webflow Adobe XD Adobe Creative Suite Unity Maya Rhino Keyshot HTML CSS Javascript Volunteering
Berkeley MDes Education Committee Admissions Reader Jan 2023, 2024
· Conducted preliminary evaluations of 100+ applications for the MDes program using a structured rubric. Provided insight- ful scores and notes to assist the MDes Education Committee in the decision-making process. SFMTA x APEC 2023 Graphic Designer Sept - Nov 2023
· Designed and iterated the clear channel display and social media outreach for SFMTA to raise public awareness of Asia- Pacific Economic Cooperation (APEC) Conference 2023 and its traffic & transit adjustments.
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