Social Media Content Marketing

MANISH M. MATHUR

New York, NY 301-***-**** ***********@*****.*** linkedin.com/in/mmathur5689

EXPERIENCE

Mathur Content Marketing Strategy & Consulting, New York, NY Content Marketing Consultant, Writer, Editor, Social Media Nov. 2016 - Present

● Created and currently maintain LinkedIn newsletter on media, entertainment, and marketing with 3% growth in subscribers in 1 year

● Developed, hosted, and edited multiple film and marketing podcasts with average 500+ downloads over 1 year

● Drove a 75% increase in clicks and conversions through SEO and socials campaign execution for small businesses and blogs

● Assessed client trends and metrics to determine successful B2B integrations across multiple media channels

● Developed and executed exciting custom B2B content with marketing teams and experts to drive sales and customer retention

● Delivered on KPIs by developing social media strategy to increase brand reach and revenue Carecenta, New York, NY

Brand Marketing Manager Jan. 2024 - Oct. 2024

● Audited and redesigned multichannel marketing strategy through ads, socials, content, and email, increasing conversions by 10%

● Designed informational slide decks with specs, features, and benefits for prospective clients resulting in 5x more leads in Q2

● Researched and wrote blogs and educational content for clients leading to 8% increase in CTR and conversions over Q1

● Partnered with relevant publications and associations to design ads, resulting in 5% increase in new business in two months

● Collaborated and problem-solved with clients, partners, and vendors on RFPs, brand strategies and paid media improvement

● Strategized on innovative methods for creating growth and results with low budget and resources, saving 30% of budget and meeting 90% of KPIs

Kepler Group, New York, NY

Digital Brand Marketing Extern Sep. 2023 – Nov. 2023

● Drove proven success on client goaled KPIs, increasing engagement 183% in just first week of media plan activation

● Built paid media strategy for international nonprofits via Google Ads

● Analyzed marketing data to capitalize on findings and optimize solutions

● Presented findings, strategy, and recommendations to key clients, stakeholders and senior leadership Verizon, New York, NY

MBA Brand Marketing Intern Jun. 2022 - Aug. 2022

● Offered impactful recommendation, estimating 9% incremental lift in switcher pool to Chief Revenue Officer in Business Challenge

● Improved workflow and processes for content team by sending weekly reports of data and findings supporting telecom best practices

● Forecasted to drive $10M in direct-to-consumer revenue for Verizon in 2022 through research and development of next-generation content partnership strategy

● Collaborated with 10 external content partners and internal stakeholders on go-to-market strategy and tactical plans driving marketing objectives for key content campaign launches

● Established relationships with existing and prospective content partners in support of overarching Verizon DTC content strategy eDiscovery Consultant, New York, NY

Marketing Contract Attorney Aug. 2016 - Jun. 2021

● Analyzed marketing collateral, one sheeters, slide decks, spreadsheets, and contracts to support legal matters and mitigate risk

● Collaborated with attorneys, directors, and VPs, working cross functionally on strategy for legal arbitration and litigation

● Examine thoroughly over 500 documents per day, organizing facts and timelines of a multitude of legal fields, such as healthcare, finance, employment law, patent, and contract law

EDUCATION

Fordham University, Gabelli School of Business New York, NY MBA, Marketing and Communications and Media Management 2021 - 2023

● Dean’s Scholarship Recipient, Lifecycle Marketing Certification

● Leadership: VP, Gabelli Pride

New England Law Boston Boston, MA

JD, Concentration: Intellectual Property & Entertainment Law 2011-2014

● Dean’s List

● South Asian Bar Association, LGBT Bar Association Fordham University New York, NY

BA, Communications & Media Studies 2007 - 2011

CORE SKILLS

● Microsoft Excel, Microsoft Office, PowerPoint, Google Suite, Tableau, Google/Facebook Ads, WordPress, MailChimp, Canva, HubSpot, Adobe Express, Sitecore, Monday.com, UpClick, LinkedIn, Facebook, Instagram, X, CRM, CRS, B2B content management, B2B content marketing, content development, editorial calendar, content calendar, cross-functional communication, digital marketing, brand strategy, consumer engagement, email marketing, experiential marketing, creative strategy, corporate communications, lifecycle marketing, partnership management, B2B content strategy, B2B content strategy, social media marketing, ad tech, vendor relationships, presentation, data analytics, webinar and podcast development, conference planning, writing, editing, B2B brand voice development, B2B brand development, case studies, client surveys

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