Business Intelligence Data Engineer

SYEDA ELSA ZEHRA

Senior Data & BI Engineer

Karachi, Pakistan ️ ****.******@*****.*** +92-336-*******

PROFESSIONAL SUMMARY

Accomplished Senior BI & Data Engineer with 7+ years of expertise in transforming complex datasets into strategic insights. Proven success in designing Power BI and TIBCO Spotfire dashboards and data models for Fortune 500 pharmaceutical clients. Certified TIBCO professional, skilled in Python and SQL, with a strong track record of boosting operational efficiency by 30–40%.

PROFESSIONAL EXPERIENCE

Qordata

Pharmaceutical Analytics Solutions

Senior Data & BI Engineer Jul 2022 – Present

Led the design and implementation of end-to-end BI solutions for global clients including Abbvie, Pfizer, and Eisai, significantly reducing reporting turnaround times through dynamic Spotfire dashboards

Enhanced data processing efficiency by 30% by mentoring a cross-functional 5-member engineering team and establishing standardized workflows

Directed the full lifecycle development of three data-centric products—from ideation to deployment—in close collaboration with presales, UX, and product stakeholders Data & BI Engineer Sep 2019 – Jun 2022

Improved client operational efficiency by 15% through the development of KPI-aligned dashboards and actionable reporting insights

Automated legacy reporting workflows, reducing delivery time and enhancing data consistency across departments

Developed dynamic, user-responsive visualizations by integrating IronPython scripting with SQL- driven data models, enabling advanced interactivity within BI platforms such as Spotfire Product Consultant Jul 2017 – Aug 2019

Conducted 150+ product demos for global pharmaceutical clients, increasing client engagement by 38%

Developed custom dashboards with Python and SQL to meet diverse client analytics needs

Bridged technical and business teams to deliver tailored analytics solutions under tight timelines

Professional Competencies & Industry Expertise

Performance Recognition: Consistently ranked as a top performer, receiving 5 recognition awards and twice honored as a runner-up for excellence in project delivery and innovation

Domain Experience: Pharmaceutical Compliance (Sunshine Act, CMS Open Payments, Aggregate Spend, Compliance Central systems)

Soft Skills: Client Communication, Team Leadership, Agile Collaboration

EDUCATION

Bachelor of Science (Computer Science)

FAST-NUCES Aug 2013 – Jul 2017

️ TECHNICAL SKILLS

BI & Visualization Tools: Power BI, TIBCO Spotfire, Tableau

Programming & Scripting Languages: SQL, Python, JavaScript

Databases: SQL Server, PostgreSQL

KEY METRICS

- Achieved 40% faster reporting through optimized BI dashboards and data models

- Improved data workflow efficiency by 30%, reducing manual overhead

- Contributed to 15% operational improvement for Fortune 500 pharmaceutical clients

- Maintained 98% data accuracy, ensuring reliable decision-making

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