Digital and Brand Marketing, Product Development, Communications

Piya Devidasani

Marketing and International Business

**************@*****.***

SKILLS

Public and Media Relations

Business Strategy

Development

Campaign Building

Story Pitches

Digital Marketing

Product Development

Leadership experience

Organizational Behavior

Basic Python Knowledge

AWARDS

CHS Academic Achievement

Award

AP Scholar Award

LANGUAGES

English, Hindi, Spanish

PROFESSIONAL SUMMARY

In an academic and work setting, I

create good team dynamics with

people and meet target goals.

People recognize me for my

adaptability and how fast I am at

learning new things or being in

new environments. The ability to

mix my passion for creativity,

resolving issues, and working

with people keep me motivated. I

would love to keep learning.

EDUCATION

High School Diploma 06/2023

California High School, San Ramon, CA

BS Degree Expected in 06/2026

University of California, Riverside

Extracurricular Activities:

American Marketing Association

Captain of UCR Afsana Dance Team

Professional Development Class

Business at Haas School of Business, Berkeley

Intro to International Business

EXPERIENCE

Public Relations Director Revoteen, San Ramon, California, August 2019 to June 2023

• Effectively used marketing strategies to gain over 6,000 users on the app in more than 60 different countries.

• Communicated with media weekly to optimize press coverage with different Bay Area news channels and articles

• Supported and integrated partnerships with organizations such as UC Eazy and Crimson Education to build an and strengthen coverage

Marketing Intern at Ade + Ayo, Oakland, California, May 2022 to June 2023

• Developed a branding strategy that reached an audience of 15k instagram followers

• Helped rebrand and built campaigns to redirect audience focus on company sentiments after gaining product attention through television features on Good Morning America and Shark Tank

• Created social media content on tiktok and instagram to gain audience traction from an average of 60 interactions on a post to 300 likes and comments Retail Associate at Forever Paisley Boutique, Livermore, California, May 2022 to March 2023

• Learned the ins and outs of professional selling

• Consistently met a goal of $1,000 of sales daily and earned a monthly bonus of $100 in sales commission

• Managed store inventory and repaired and maintained products, and communicated efficiently with shoppers and built long lasting clientele Keyholder/Retail Associate at Cotton On, Pleasanton, California, June 2023 to September 2023 and June 2024 to September 2024

• Managed the store, and consistently made sales over the daily goals, produced effective KPIs

• Developed a connection with clientele and sold clothing with a personalized approach

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