Marketing Operations Portfolio Management

Kristine Jegede, MBA

Minneapolis, MN 507-***-**** ********.******@*****.***

Accomplished and results-focused professional with over 10 years of experience in program and portfolio management, marketing operations, and strategic execution. Successfully led teams up to 15 professional, portfolios exceeding $56 million, and implemented initiatives generating over $1.3 million in cost savings. Proven ability to deliver measurable outcomes through data-informed decision-making, structured execution, and stakeholder alignment. Skilled in navigating cross-functional environments, ensuring compliance across programs valued at $45 million. Adept at improving operational efficiency, mitigating business risk, and supporting sustainable growth across enterprise-level organizations.

●Program & Portfolio Management

●Strategic Planning & Execution

●Marketing Operations & Campaign Management

●P&L Oversight & Budget Management

●Vendor & Partner Management

●Business Process Optimization

●Cross-Functional Team Leadership

●Change Management & Risk Mitigation

● Customer-Centric Strategy Development

●Coaching, Mentorship & Executive Development

●Governance, Compliance & Policy Oversight

●Operational Excellence & Continuous Improvement

●Resource & Capacity Planning

●B2B and B2C Strategy Implementation

●Stakeholder Engagement & Communication

Diversity, Equity & Inclusion Leadership

Sr. Manager, Lifecycle and Partner Growth

Amazon.com, Minneapolis, MN December 2021 – January 2025

Managed Amazon Partner programming throughout the Midwest and Pacific Northwest, overseeing the full business lifecycle for over 60

partners. Supervised performance, compliance, and growth operations while spearheading regional expansion and sustainability initiatives.

●Managed a $56M portfolio, increasing total active partner count from 27 to 62 over three years.

●Supervised a team of 30 across safety, operations, and partner development, conducting regular coaching and compliance reviews.

●Executed a $81M cost-reduction initiative, implementing a redesigned training program for middle-mile logistics and onboarding, reducing partner ramp-up time by 40 days on average.

●Built and launched a business coaching program, delivering 63 engagements per year, leading to a 26-point NPS improvement and greater partner retention.

●Audited and enforced compliance to delivery success of a $45M asset protection initiative, conducting on-site reviews and follow-ups with zero major violations throughout execution and adoption.

●Collaborated with cross-functional teams to align regional operations with Amazon’s Climate Pledge, launching two regional pilot programs focused on sustainability.

Sr. Program Manager, Marketing PMO

Health Partners, Minneapolis, MN June 2021 – November 2021

Responsible for managing program and project management efforts for Health Partners CARE teams, overseeing hospital and specialty care initiatives.

●Developed rebranding strategy for Regency Hospital and award-winning trauma center.

●Managed a team of 15 creatives, providing development support, coaching, and performance evaluation. Lead initiatives to enhance conversion rates in digital media campaigns aimed at increasing awareness and accessibility of Women's Health resources.

Program Manager, Portfolio Program Planning – Omni Channel Operations

Best Buy Inc., Minneapolis, MN April 2018 – March 2021

Managed strategic portfolios across operations, technology, and design programs within Omni Channel Operations. Worked directly with leadership to align initiatives, identify risk, and optimize project execution.

●Saved $1.3M by renegotiating vendor contracts after cost-benefit analysis.

●Directed a $17 million strategic project aimed at minimizing operational and fulfillment risks, successfully identifying and addressing five major systemic failure points.

●Performed portfolio-level analysis for over 20 projects, ensuring alignment of roadmap milestones with organizational objectives and quarterly deliverables.

●Led two governance committees to streamline project scoring and intake processes across operations and technology.

●Developed a 3PL operational playbook that standardizes responses to change requests, addressing 46 different types of unplanned changes in distribution and fulfillment.

●Led workshops with department leads to update intake and governance protocols.

K r i s t i n e J e g e d e, M B A

Project Manager, eCommerce Experience Category Operations

Best Buy Inc., Minneapolis, MN April 2016 – April 2018

Oversaw digital campaign delivery and experience enhancements for Category Operations and growth segments. Focused on optimizing marketing operations and improving conversion outcomes.

●Managed 17+ vendor-funded campaigns annually, increasing average conversion rates by 64 per campaign through UX improvements and cross-channel alignment.

●Led taxonomy and content migration during the company-wide rebrand, migrating 4,200+ SKUs and 600+ category pages across platforms.

●Defined campaign operations and execution playbooks for media network and social marketing workflows, reducing launch delays, a 29% improvement.

Marketing Lead, Financial Services Marketing

Best Buy Inc., Minneapolis, MN January 2016 – April 2016

Directed a team of Sales Coordinators, creating a segmentation model for third-party vendors that accelerated onboarding by 20 days and eliminated 28 high-risk vendor accounts.

●Managed 15+ influencer and blogger campaigns across five product categories, increasing engagement by up to 36% and extending digital reach across target audiences.

●Optimized keyword strategies for 120+ B2C campaigns, improving average product page search rankings by 2–4 positions and enhancing visibility across e-commerce channels.

Project Manager – Marketing & Business Development

Five Star Professional, St. Paul, MN May 2013 – December 2015

Planned and executed integrated marketing campaigns across 165+ markets, managing full-cycle coordination from pre-launch to post-analysis, and consistently delivered 139 completed campaigns annually – exceeding monthly targets by 30+ campaigns.

●Supervised and trained a 14-member team, developing onboarding materials and workflow documentation that reduced training time by 40 hours per new hire and significantly improved output accuracy.

●Launched a digital media campaign model that expanded ad offerings for local professionals, resulting in 35 new client acquisitions within six months and securing placements with major publications like The Wall Street Journal and Forbes.

Master of Business Administration (MBA)

Concordia University – St. Paul, MN May 2013 – February 2015

Bachelor of Science in Mass Communications

Minnesota State University – Mankato, MN August 2008 – May 2013

●Project & Portfolio Management: Planview Workfront Jira Asana Confluence Monday.com Trello Smartsheet Sherpa MS Project

●CRM & Marketing Platforms: Salesforce Microsoft Dynamics CRM Marketo MailChimp Google Ads FB Ads Segment Tealium Adobe Analytics Adobe Experience Manager SEMRush Ahrefs LinkedIn Campaign Manager Google Tag Manager Hootsuite Buffer Later.com

●Data & Analytics: Power BI Tableau SQL Google Analytics Amazon SageMaker Athena Quicksight Lucidchart

●Enterprise & Finance Systems: SAP Oracle NetSuite Coupa Xero QuickBooks SharePoint

●Productivity & Collaboration: MS Teams Zoom Slack Miro

●Creative & Web Technologies: Adobe Creative Suite HTML CSS JavaScript

●Methodologies & Frameworks: Agile Scrum Kanban Lean Six Sigma VOC/VOP Strategy

●Advisory Committee Board Member – Concordia University 2017-2021

●Recipient – Diversity & Inclusion Leadership One Award, Best Buy 2021

●Published Author – “The Future is Omni Channel”, Concordia University 2016, 2017

●Awarded – Top Producer of the Year, Five Star Professional 2013, 2014

●Recipient – Chairmen of the year, MSSA, MNSU 2013

●Honoree – Women of Courage and Strength, MNSU 2011 2011, 2012, 2013

Minneapolis, MN 507-***-**** ********.******@*****.***

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