Social Media Creative Director

JAIME FALLON

em: *******@*****.*** / ph: 974-***-**** / website: mortimerfoxstudios.com / portfolio:jaimexo.myportfolio.com BUSINESS INSIDER

BUSINESS

INSIDER

MORTIMER FOX

STUDIOS

Clients:

CNBC PRIME

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CNBC

360i

TRIBECA

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I

BECA

F LM

FEST VAL

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Creative Director, Global Marketing + Custom Studios Concept, build, and execute visual stories, interactive pages and other digital experiences as part of branded content and native advertising campaigns.

Key Accomplishments:

Translating a new brand identity across advertising teams at business insider. Creating award winning content through custom studios:

• A graphic novel for Microsoft Azure/Intel showcasing the benefits of high-performance computing

• An influencer-hosted 5-episode social talk show for Fidelity Investments exploring relevant financial topics for millennials. Topics were chosen by polling Insider's social media followers' interests

• A documentary-style video series for AT&T to promote SG's role in automation across manufacturing, healthcare, and automotive industries, hosted by a former CNN anchor

• A TikTok series for Fidelity to promote its Spire app, targeted to millennials

• A 3-part video series for Chase Marriott sharing the world through travel based on passion points

• Creative direction and production on the new advertising website: advertising.businessinsider.com Awards: Digiday, The Webby Awards, Native Content Awards, and more Freelance Creative Professional

Owner: Mortimer Fox are storytellers - photojournalist ninjas, marketing mavens, and artists. Through photography, video, music, and design, we tell stories. We specialize in Brand Development, Marketing Campaigns, Visual Identity, Content Production, Mobile Apps, Web Design, Digital, Social Media Strategy, Logo Design, Podcasts, Photography, Website/ Blog Editorial, Consulting.

www.mortimerfoxstudios.com

TR

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BECA

FEST F VAL LM

Lead, Prime Social I Senior Designer I Art Director

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Developed and executed comprehensive social media strategy and art direction to elevate and amplify CNBC Prime's voice through digital storytelling

• Responsible for developing best-in-class social campaigns for Prime social brand

• Working across NBC brands to execute inspired work: original content and live events

• Weekly, Monthly, and Campaign-based analytics and reporting

• Manage social creatives, mentoring and inspiring their work

• Provide clear vision and directive to creatives on how to execute content across all platforms

• Foster teamwork and a collaborative work environment

• Inspire team morale and contribute to the overall creative culture

• Stay in-tune with cultural and design trends, as well as, emerging talent Key Accomplishments:

• Created original series: The Profit Live with Marcus Lemon is, and Streets of Dream "Save or Stages" Nashville Musicians/voice sharing songs and struggle through Covid Exponentially increased following across 4 Brand handles on IG, Twitter, FB

• Launched TikTok account and original vertical video strategy and production Freelance Creative Strategist I Project Manager

Working with brands to tell their story, establishing personality and behaviors (the rules) that makes this happen successfully and the communication themes that will hold the storytelling together.

• Responsible for the creation and management of project plans for omni channel brand and digital creative projects from brief through delivery

Key Accomplishments:

• United Airlines: redefining how they speak through Social Media, developing their digital voice

& producing their evergreen Social Brand Style Guide and campaign executions Head of Creative I Creative Director

Creative Services I Marketing Lead: Hiring, Mentorship, Art Direction, Strategy, Project Management, Media Planning

• Brand development and maintenance - creating brand and annual Festival style guide

• Content strategy and production across all platforms and screens

• Working with all departments and sponsors to facilitate creative solutions to business challenges

• Planned & designed all sales and marketing materials to increase visibility and revenue

• Branded Content Lead: Managed the production and distribution of original branded content projects including Emmy-winning feature documentary We Could Be King made in collaboration with DICK'S Sporting Goods

Key Accomplishments:

• Significantly increased revenue

• Enhanced Tribeca Enterprises visibility through creation of updated brand identity

• Conceptualized & executed the annual Festival Marketing campaign: TV & Film Festival, Chanel Through Her Lens

June 2021 • Present

Mar 2011 - Present

June 2019 • June 2021

Feb 2019 • May 2019

Aug 2015 - Jan 2019

JAIME FALLON

em: *******@*****.*** / ph: 974-***-**** / website: mortimerfoxstudios.com / portfolio:jaimexo.myportfolio.com TRIBECA

STUDIOS

MART

■

OPTIONS FOR COLLEGE

ADDITIONAL

EXPERIENCE

EDUCATION

Bachelor of Fine Arts

Grade 3.89

INTERESTS

REFERENCES

PERSONAL

CNBC

TRIBECA

• Awards: Communication Arts Magazine's 9th Annual Typography Award, HOW In-House Design Awards, Society of Typographic Arts Judge's Choice Award, Webby, Creative Concept Award: La Jolla Int. Fashion and Film Festival, Adobe Design Forum Panel Sponsorship Account Manager

Strategize, pitch and execute sponsorship programs and original content projects for 40+ partners

Oversaw activation strategy and execution for founding sponsor AMEX, blue-chip brands, travel partners and all media partners. Owned portfolio totaled $SM+ in cash and in-kind value

Delivered seamless campaigns across Tribeca's year round events and festivals, programming and digital platforms including large-scale consumer marketing initiatives, events, panels, content and print publications

Directed all client communication around the production and distribution of original branded content projects including Emmy-winning feature documentary We Could Be King made in collaboration with DICK's Sporting Goods

Creator I Owner

Brooklyn's Creative Marketplace - independent collective of fashion, product designers, artists, stylists, musicians, green-minded professionals, locavore and vegan-minded caterers. Mart provides a space to meet, share information and resources, exhibit great work, enthuse and cultivate a community of creativity and authenticity.

Director of Brand & Marketing

Lead strategic vision and plan for the company's brand identity and to grow ourl customer base.

Drove revenue via heightened brand awareness and consideration

Develop unique selling proposition, sales process and brand position among competitors

Creative/Communications/Marketing lead: Designed brand identity, voice, mission, wrote newsletters, built website and created social handles/community

Demonstrated calm, innovative leadership, prioritizing collaboration while growing the business

Cultivated and maintained strategic partnerships: New York Life, Wharton UPENN, Summer Institute for the Gifted, Scholar Search Association, and Abu Dhabi investment Advisory Scholarships

Produced live events and original content supporting curriculum and social community building

Tracked and monitored P&I, SEO and social engagement/reach Key Accomplishments:

• Doubled sales within first year through innovative lead creation and impressive conversion rates Deutsche Bank: Communications and Marketing Design NBC Last Comic Standing: Associate Producer

The Daily Show: Talent Producer

Freelance: Podcaster/blogger/Comedian/Actor

SUNY New Paltz

Visual Communication in Media/ English/ Photojournalism Graduated with honors

Podcasting, Snowboarding, Photography, Theater, TV/Radio station, Teaching, Volunteering, Marketing, Music: Violin and guitar, Theater, Studio art: drawing, painting, sculpture, Graphic Design, Im prov, Comedy

PERSONAL AND PROFESSIONAL

ABBY HANNAN/ HP PROFESSIONAL/ (Personal/Professional Reference) EM *******@*****.***/ M 646-***-****

VICTORIA TODIS /VP, GLOBAL CREATIVE DIRECTOR / CNBC EM ********.*****@******.*** / M 207-***-****

ASHLEY HAVEY/VP OF PARTNERSHIPS AT SEPIESFEST(Personal/Professional Reference) EM ***********@*****.***/ M 646-***-****

Feb 2013 • Aug 2015

Feb 2008 • May 2017

Apr 2011 • Oct 2013

Feb 2000 • Apr 2011

1995 -1999

Years known

24years

4 years

12years

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