Business Development Project Management

Christopher T. Wochos

608-***-**** *******@*****.***

NEW BUSINESS DEVELOPMENT & SALES MANAGEMENT

Dynamic, results-driven sales leader with extensive experience in sales management, business development, and team leadership across diverse industries. Proven track record in achieving and exceeding sales goals through innovative strategies, exceptional relationship building, and effective team collaboration. Adept at identifying market opportunities, developing impactful sales strategies, and driving business growth.

CORE COMPETENCIES

Sales Strategy Development Team Leadership & Mentoring Key Account Management

New Business Development Customer Relationship Management Distribution & Territory Management

Strategic Planning Marketing & Communication Data Analytics & Reporting Process Optimization

Lead Generation Sales Forecasting Market Analysis Training & Development Cross-Functional Collaboration

PROFESSIONAL EXPERIENCE

WATER QUALITY ASSOCIATION (WQA), Lisle, IL April 2019 to Nov 2024

Account Representative:

Spearheaded the creation of a data-driven tracking system to identify and engage sales leads through targeted email campaigns, increasing customer acquisition.

Collaborated with the Membership Committee to develop innovative recruitment strategies, boosting association membership.

Streamlined communication processes by designing a tracking system within the Learning Management System (LMS) to connect with key stakeholders in member companies.

Delivered educational materials and training guides for internal teams, enhancing their ability to promote WQA programs.

Executed direct sales calls to assess client needs and recommend tailored professional development programs.

Represented WQA at industry tradeshows, increasing brand visibility and generating new leads.

AVITAE, Chicago, IL March 2017 to April 2019

Territory Sales Manager:

Identified market trends and developed action plans to capitalize on growth opportunities across Wisconsin, Illinois, Michigan, and Northwest Indiana.

Built a strong distributor relationship with Lakeshore Beverage, establishing key reporting tools, educating teams on brand placements, and executing impactful sales presentations.

Worked closely with national distributor, KeHe Foods for our distribution outside of our localized distribution networks

Established a strong relationship with local distributor, Lapari Foods, for our Michigan operations

Launched new product innovations at the National Association of Convenience Stores (NACS) annual expo, driving product awareness.

VITA COCO, Chicago, IL March 2013 to February 2016

Regional Sales Manager, North Central Division: 2015 to 2016

Directed sales strategies for Target, Walmart, Walgreens, and CVS to get better visibility of Vita Coco, along with displays in many of their Midwest stores.

Led a cross-functional team in executing successful marketing campaigns, including a major Chicagoland Blitz tied to the Lollapalooza Music Festival. This included large displays with Vita Coco and Lollapalooza in every Jewel-Osco

Delivered presentations to Dr. Pepper Snapple group, fostering partnerships and driving mindshare for new products.

Oversaw the launch of a new coffee and coconut water drink, Coco Café, in Wisconsin and Illinois.

Area Sales Manager / Retail Sales Specialist: 2013 to 2015

Expanded market share by securing new retail accounts and improving in-store product placement.

Educated distributor teams on effective merchandising practices to maximize sales.

NUERO, Chicago, IL May 2011 to March 2013

Area Sales Manager:

Established Neuro’s presence in Southern Wisconsin while maintaining accounts in Northern Illinois that included convenience stores, pharmacies, and grocery stores.

Worked directly with the Dr. Pepper Snapple group for our distribution network.

Designed and executed marketing programs and special events, increasing product awareness and distribution points in chains such as Jewel, Sendik’s, and Pick ‘n Save.

Worked very closely with Woodman’s to build large displays of over 100 cases or more in each of their locations.

EDUCATION

M.S., Project Management, University of Wisconsin-Platteville, WI

B.A., University of Minnesota, Minneapolis, MN

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