Oludeji Fashoro
ᅏᅐᅑ ** Edith Street, St. Catharines, ON སཧ 905-***-****
***********@*****.***
LinkedIn](https://www.linkedin.com/in/deji-fashoro/) PROFESSIONAL SUMMARY
Results-driven sales expert with 10+ years of CPG experience and proven ability to grow territory sales, build retailer relationships, and execute in-store merchandising strategies.
CORE QUALIFICATIONS
Territory Management & Route
Optimization
4C Selling Process & 8 Steps of a Call
Retail Merchandising & Planogram
Execution
Sales Data Analysis & Reporting
Key Account Relationship
Management
MS Office Suite & Sales Software
EXPERIENCE
Sales Contractor Canadian Property Stars March 2025 – Present
Conducted high-volume door-to-door sales, engaging homeowners to promote property improvement services (e.g., landscaping, window cleaning, gutter maintenance).
Built rapport with potential clients, identifying needs and tailoring pitches to highlight cost-effective solutions.
Consistently met or exceeded weekly sales targets through proactive outreach and persuasive communication.
Managed self-directed scheduling and territory planning to maximize lead generation in assigned neighborhoods.
Maintained detailed records of customer interactions and follow-ups using CRM tools.
Assistant Manager (Bakery Support) Flour Mills of Nigeria Plc 2012-2023
Territory Growth: Expanded customer base by 45% through strategic profiling and needs-based selling across 400+ bakeries
Retail Execution: Implemented merchandising strategies that improved product visibility and movement by 30%
Relationship Building: Maintained 90% client retention rate as primary point of contact for key accounts
Sales Analysis: Tracked and reported on market trends using Excel, adjusting strategies to outperform monthly targets
Problem Solving: Resolved 90% of customer complaints with solutions-focused approach
RECENT CANADIAN EXPERIENCE
Cook/Baker Club Roma, St. Catharines, Ontario 2025
Apply food safety protocols in fast-paced retail food environment
Demonstrate adaptability in executing corporate merchandising standards Package Handler/Loader Meridian/Express Professionals St. Catharines, ON 2025
Handled 100+ packages/hour, ensuring accurate and timely loading/unloading of shipments
Maintained 99% inventory accuracy by scanning/sorting 500+ daily packages
Enforced safety protocols for heavy lifting (50+ lbs), preventing workplace incidents
EDUCATION & TRAINING
MS Data Analytics University of Niagara Falls (2025-2026)
• Relevant Coursework: Data Visualization, Business Intelligence
MBA (Marketing) Bayero University (2016-2017)
CERTIFICATIONS
Food Handler Certification (2025)
WHMIS & First Aid/CPR
TECHNICAL SKILLS
Advanced Excel (PivotTables, VLOOKUPs)
Sales Data Analysis
Tableau (Deloitte Data Simulation)
CRM Systems
AWARDS
Flour Mills of Nigeria Plc - B2B Sales Award (2021): Recognized as Top Assistant Manager for performance.
NIMN Marketing Award (2007): Recognized for top-tier marketing and strategic skills in a national competition.
REFEREES
Available on request