ROLLOGIRANDO
SENIOR UX DESIGNER
Portfolio: https://designrollo.com (p: empathy4user)
OBJECTIVE
With over 14 years as a UI/UX Designer, I place storytelling at the heart of UX. By understanding users' personal narratives through research and iteration, I create designs that empower users and add business value.
EXPERIENCE
Kaiser Permanente, Remote — Senior UX UI Designer
06/2022 - 05/2024
•Designed user-centered UX/UI for Pre Check-In, creating web responsive and mobile-first designs with Figma and Miro to enhance user experience.
•Developed high-fidelity and rapid prototypes, along with ADA annotations for developers, while collaborating closely with product teams with Figma.
•Conducted qualitative research, including user and stakeholder interviews and usability testing, using tools such as Teams and Miro.
•Contributed to the design system component base and provided comprehensive accessibility Documentation.
•Provided periodic design support for the express check-in feature on the native mobile application.
•Simplified the UI for the express check-in process, resulting in a 10% increase in successful appointment arrivals.
•Performed user research that informed designs to better differentiate between the online check-in process and the arrival check-in, reducing patient confusion and operational stress for clinicians and front desk staff.
Cox Automotive, Remote — UX Architect
09/2021 - 06/2022
•Designed user-centered web responsive UX/UI for an automotive marketing enterprise/SAAS/B2B CRM platform using Figma.
•Conducted qualitative research, developed high-fidelity and rapid prototypes, and performed interviews and usability studies utilizing Figma and Usertesting.com.
•Contributed to the design system components and reviewed the overall design system organization.
•Collaborated on accessibility (ADA) to ensure compliance.
•Facilitated larger stakeholder workshops for business model canvass and service blueprint in Mural.
•Led smaller agile team workshops focused on problem framing, affinity mapping, and ideation in Mural.
City National Bank, Los Angeles — Senior UX UI Designer
08/2017 - 09/2021
•UX Interaction Design, for web responsive / mobile-first, and native mobile app, banking and credit card user accounts in Figma.
•Managed the user-centered design process from end to end, ensuring a comprehensive approach.
•Facilitated design thinking workshops, rapid prototyping sessions, and alignment voting to identify insights using Mural.
•Created high-fidelity prototypes in Figma and Axure, including detailed design and accessibility annotations for developers.
•Collaborated on research plans and usability studies with UX researchers, leveraging tools such as Mural and Usertesting.com.
•Played a key role in the development and enhancement of the new design system using Figma.
•Led and mentored other designers and facilitated weekly UX training sessions to foster a culture of continuous learning.
Freelance (Including Halyard Health), LA — Product Design
01/2017 - 08/2017
•UI/UX, Prototypes, User Flows, Research, User Interviews. (Sketch)
Public Storage, Los Angeles — UX UI Designer
07/2015 - 12/2016
•Lead Product and UX/UI designer for enterprise/B2B application that manages sales, inventory, payments, space maintenance, collections, and tasks with in-store customer-facing screens.
•Design user flows, interactions, and journeys, wireframes, high-fidelity prototypes, and annotations.
•Interview stakeholders and users throughout all design stages.
•Prototypes for feedback from users and stakeholders (InVision)
•Visual design, revisions, testing, and visual standards documentation. (Sketch, Photoshop, InDesign)
SoCalGas, Los Angeles — UX and Graphic Designer
06/2014 - 06/2015
•UX/UI design (web responsive, mobile first), user flows, prototypes, ADA (Sketch) for Residential/B2B
•Designed responsive layouts and interactions for ‘new service’, ‘scheduling’, ‘appliance maintenance’.
•Updated style components as a foundation to transition style guide into a design system.
•Interview users from call center, business stakeholders, analyze data and feedback from user studies.
•Communicate effectively with stakeholders, business analysts, project managers, and developers.
Freelance (Including Hallmark), LA — Product/Email Design
04/2013 - 06/2014
•Intranet Product, Ad animation, Logo design. (Flash, Adobe CS)
Farmers Insurance, Los Angeles — UX / Graphic Designer
01/2009 - 02/2013
•UI/UX, art direction, wireframes for enterprise SAAS CRM. (CC/Sketch)
Previous experience available upon request (Including Disney, Experian)
CONTACT
********@*******.***
Los Angeles, CA
SKILLS
UI/UX
Product Design
Interaction Design
Visual Design
Web Responsive
Native App Design
Design Thinking
Human-Centered Design
Storytelling
User Flows
Journey Maps
Prototyping
Wireframing
User Research
Usability Testing
Workshop Facilitation
3D Filmmaking
Animation
3D Animation
Video Editing and Shooting Accessibility (WCAG 2.2)
Design Systems
Agile
Still Photography
HTML/CSS
TOOLS
Figma
Mural
Miro
Sketch
Axure
Adobe CC
InDesign
Illustrator
Maya
Blender
Unreal Engine
Premiere
After Effects
Final Cut
Jira
Confluence
MS Office
EDUCATION
Grinnell College Grinnell, IA, B.A. Psychology
LUMA Certified Practitioner of Human-Centered Design
IBM Enterprise Design Thinking Practitioner