Project Manager Management

Ed Martin, Marketing Project Manager, PMP, Data Analytics Certified

Dallas, 75225, US, 214-***-****, ********@*********.***, www.linkedin.com/in/edmartin2 SUMMARY Dynamic Marketing Project Manager with over 10 years of experience in leading marketing initiatives and project management for prestigious companies like HUMANA and CITI BANK. Expertise in Agile methodologies, SQL, and data analytics, driving significant ROI and improving brand visibility. Prepared to leverage extensive marketing skills to elevate project outcomes and ensure exceptional execution at any organization. WORK EXPERIENCE

Jul 2024 – Present Marketing Specialist, Nicholas & Associates Remote, USA Orchestrating comprehensive marketing efforts for a small investment firm, concentrating on SEO, prospecting strategies, customer retention, and campaign execution.

Managing projects to enhance marketing initiatives. Optimizing existing systems for effective marketing data. Exceeded expectations of prospect to lead conversions. Apr 2022 – Jun 2024 Senior Agile Marketing Project Manager, HUMANA Remote, USA Championed the Marketing Business Intelligence team for the Go365 Wellness Program.

Leveraged Project Management skills, SQL, Tableau, Azure DevOps, sprints, backlog, and Kanban Boards to drive completion of marketing projects.

Established and led the 'Missing Data' Committee; meticulously documented and diagrammed the marketing data flow. Cross-team coordination to remediate 100+ work tickets to enhance data quality. Executed project reporting and ad-hoc reports that Marketing requested about data and execution.

Oct 2021 – Apr 2022 Senior Agile Marketing CRM Strategy Project Manager, CITI BANK

Remote, USA

High profile Project Management for the execution of Credit Card marketing campaign strategies and data analysis.

Ensured accurate execution of marketing strategies, successfully achieving campaign analytical goals.

Successfully directed cross-functional project management across multiple teams.

Dec 2018 – May 2021 Senior Agile Marketing Project Manager, WELLS FARGO Remote, USA Pioneered strategies to enhance marketing technology and processes. Assisted in the establishment of the business intelligence roadmap across 12 Marketing teams.

Oversaw the Marketing Data Conformance Committee and coordinated multi-team initiatives.

Feb 2015 – Dec 2018 Senior Email Execution and CRM Project Manager, CITI BANK Remote, USA Utilized Project Management skills to execute direct mail and email marketing campaigns.

Developed very detailed project plans that aligned with Marketing milestones and deadlines

Coordinated multiple 3rd-party CRM and Data Warehouse vendors efficiently.

Gathered requirements that facilitated data-driven marketing decisions. Feb 2007 – Nov 2014 Marketing CRM Manager (Functional Project Manager), JWT WORLDWIDE

Irving, USA

Led a 7-person Marketing Data team, ensuring cohesive operations. Required detailed project plans for 3-10 projects per month. Monitored campaign performance and delivered a comprehensive Marketing data mart.

Executed extensive, hands-on dashboard development to enhance reporting capabilities.

Feb 2004 – Feb 2007 Data Warehousing & Business Intelligence Consultant / Manager, KPMG Consulting

Dallas, USA

Spearheaded data and business intelligence initiatives for enterprise clients.

Specialized in database technologies and reporting automation, streamlining reporting processes.

Each client required unique project plans to accomplish the development team's responsibilities.

EDUCATION

Jan 2003 – Jan 2005 University of Canberra

Master of Knowledge Management, Enterprise Information Web Portals

Online, Australia

Jan 1986 – Jan 1989 University of North Texas

Bachelor of Arts (BA)

Denton, USA

CERTIFICATIONS

Feb 2024 – Oct 2024 Data Analytics and Agile Leadership Certificate, Pahstream Intense six month certificate program consisting of hands-on exercises in data analytics, Tableau data visualization, SQL, and agile project management.

Jul 2015 – Jul 2026 PMP, Project Management Institute Credential #2217090

SKILLS Agile Project Management Data Analytics

SQL Tableau

Azure DevOps Reporting Automation

Cross-team Coordination Requirements Gathering

Communication Leadership

Research

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