Public Relations Specialist
Resume:
Performance-driven Public Relations Specialist with over 13 years of experience in creating and executing successful PR and Digital campaigns for tech startups, FMCGs, Consumer Electronics and Sport brands. Led a team of 14, achieving a 43% increase in media coverage and a 23% bump in brand recognition.
PROFESSIONAL EXPERIENCE
ACCOUNT DIRECTOR 2020 – Present
Barracuda PR
Managed and oversaw the PR team to ensure campaigns are delivered and service level agreements are met. Developed senior press relationships and managed contacts with key commentators, industry spokespeople and sector influencers.
Established team priorities, maintained schedules and monitored performance. Assisted in organizing and overseeing assignments to drive operational excellence.
Leveraged data and analytics to make informed decisions and drive business improvements.
SENIOR MANAGER PR & MARKETING 2017 - 2019
Hands-On Health Group, Astoria, New York
Developed innovative marketing and PR strategies
Reported on press coverage recaps to determine areas for improvement.
Communicated with the media weekly to build relationships and optimize press coverage. Developed brand media relations strategies that bolstered community awareness and knowledge. Researched, negotiated, implemented and tracked advertising and public relations activities
Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
AGENCY MANAGER 2012 - 2017
Y&R SilverBullet
Managed well over 400 PR Campaigns for notable global brands such as DHL Express, DuPont, LG Electronics, Accenture, Manchester United, Vestergaard, Armacell, SystemAir, Armstrong, and Arsenal Football club.
Wrote and edited articles, web content, advertising copy, periodicals and publications for various audiences. Developed innovative marketing and PR strategies.
Coordinated press releases and handled press inquiries on behalf of clients. Conducted market analysis and monitored competitive activity.
Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
ACCOUNT EXECUTIVE 2009 - 2012
Marketing Mixx
Used syndication platforms to create and distribute press releases to media outlets. Researched, negotiated, implemented and tracked advertising and public relations activities. Interacted well with clients to build connections and nurture relationships.
Implemented business strategies, increasing revenue and effectively targeting new markets.
AWARDS
Winner Global PR competition for campaign on Corporate Social responsibility for LG Electronics - Jun. 2015
Winner, Global PR competition for campaign on Environmental Protection for LG Electronics- Nov. 2015
EDUCATION
Master Business Administration
London School Of Business & Finance
Global Business
Harvard Business School Executive Program
Digital Marketing & Analytics
Centenary University
Advertising and Public Relations
Cambridge International College
EXPERTISE
Verbal and written communications
Media Relations
Crisis Communication
Event Management
Stakeholder Engagement
Cross-functional Collaboration
Strategic Communication Planning
Understanding of Social Media
Linkedin.com/in/eyen-amos-47307116/
*********@*****.***
Woodland Park, NY
EYEN AMOS
PUBLIC RELATIONS & MARKETING
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