Corporate Communications
Resume:
CLIENT MANAGER
WE Communications, Singapore Jan *019 - Jan 2023
Client Success: Led and supported new business pitches, securing partnerships with Medtronic, Under Armour, Community Foundation Singapore, J&J, Penfolds and Treasury Premium Brands.
Strategic Expertise: Provided strategic communications counsel to a diverse clientele to build corporate reputation and elevate brands through earned, owned and paid media. Brands include Medtronic, J&J, Penfolds, Wynns, Under Armour, Community Foundation Singapore, Nestlé, Singapore Tourism Board, Traveloka, Lazada and Amazon.
Campaign Leadership: Successfully spearheaded the integrated campaign for Medtronic APAC Innovation Conference 2022, J&J DEI Day 2022 and Nestlé KITKAT Chocolatory Launch 2019.
Award-Winning Communication: Won the prestigious SEA Cannes Young Lions and Outstanding Campaign by NPO/NGO in 2021.
I N T R O D U C T I O N
Integrated communications specialist with 7+ years of experience managing brands across diverse industries including consumer packaging goods (CPG), technology, tourism and sports - with skills spanning curious reasoning, proactive communication and stakeholder management.
P E R S O N A L E X P E R I E N C E S A N D M I L E S T O N E S I N F O R M A T I O N
Master of Arts, Digital Management
Teesside University
(2021-2023)
Bachelor of Communication, Major in
Media Studies & Public Relations
Murdoch University
(2013 - 2015)
Diploma in Integrated Events &
Project Management
Singapore Polytechnic
(2010 - 2013)
E D U C A T I O N
SEA Cannes Young Lions Winner
2021
IPRS Outstanding Campaign by
NPO/NGO Winner 2021
AWARDS
MELISSA TAL
JASURATNA
CORPORATE & GOVERNMENT AFFAIRS SPECIALIST - ASIA PACIFIC, MIDDLE EAST & AFRICA (AMEA)
Mondelēz International, Singapore Mar 2023 - May 2024 Championed Strategic Initiatives: Spearheaded internal and external communications campaigns across AMEA, driving employee and stakeholder advocacy for key focus areas like DEI, Sustainability, and Wellness. Supported Business Transformation: Drive change management plans for two C- suite leadership transitions and global policy changes. Elevated Regional Leadership Presence: Developed and executed AMEA's social media strategy, including a targeted LinkedIn profile for the Regional President and Leadership team, resulting in increased brand awareness and engagement. Streamlined Internal Communications: Managed and measured the development and distribution of communication materials, optimizing internal information flow. Led High-Impact Events: Successfully organized the AMEA Leadership Off-site Meeting for over 120 senior leaders in Bali, Indonesia. Amplified Brand Voice: Built brand purpose and corporate reputation by producing four-part Leadership LinkedIn Series featuring AMEA's growth story, generating over 300,000 impressions to date.
Led Cross-Functional Innovation: Launched AMEA's USD 5 million state-of-the- art biscuits and baked snacks R&D facility and innovation kitchen in Singapore, securing government officials and media attendance. ***********@*****.***
Plano, Texas, USA
Songwriting, Pop Culture, Futures
Studies, Systems & Design Thinking
I N T E R E S T S
E X P E R I E N C E S A N D M I L E S T O N E S
FREELANCE WRITER
Strategic Public Relations Group, Singapore Sep 2016 - Nov 2016 Content Creation Expertise: Developed engaging content formats, including written articles and videos.
Social Media Savvy: Leveraged trending topics (e.g., Mannequin Challenge) to enhance Singapore Kindness Movement's campaign, achieving over 300 shares.
Proven Client Service: Managed and delivered successful projects for local clients such as the Singapore Kindness Movement, Land Transport Authority, and National Heritage Board.
CORPORATE COMMUNICATIONS EXECUTIVE
Modern Montessori International, Singapore July 2017 - Jan 2018 Strengthened Regional Collaboration: Independently liaised with regional teams in Thailand, Malaysia, and Vietnam to ensure successful delivery of quarterly newsletters.
Doubled Social Media Engagement: Grew MMI's Facebook page from 7,000 to 14,000 followers.
Exponentially Increased CEO Brand Awareness: Successfully spearheaded a social media strategy that boosted the CEO's Facebook following from 8,000 to 77,000 followers.
Led High-Converting Lead Generation Campaigns: Independently managed lead generation initiatives for bi-monthly pre-school events, achieving high conversion rates.
Crafted Compelling Speeches for Executive Leadership: Drafted speeches for the CEO's high-profile speaking engagements in Sri Lanka and Durban, South Africa.
SOCIAL MEDIA ACCOUNT EXECUTIVE
Tinkle International, Singapore Jan 2018 - Jan 2019 Increased Client Retention: Planned successful overseas influencer project for TAG Heuer Indonesia, securing a 6-month retainer agreement. Expanded Client Project Scope: Led the expansion of social media services for the European Union, culminating in the co-branded URA Car-Free Sunday Cycling Event with nearly 500 participants.
Proven Client Service: Managed a diverse portfolio of regional and local clients across various industries, including Montblanc SEA, TAG Heuer SEA, Melia Bali, Expedia, and the European Union.
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