Gladys Sofia Senra
Mobile: 786-***-****
Email: ********@*****.***
Miami-Ft Lauderdale, FL Area
https://www.linkedin.com/in/gladyssenra
EXECUTIVE PROFILE
●Highly motivated bilingual professional with extensive & successful sales, customer service, & client relationship management experience
●A results-driven individual with a proven track record in achieving top results, consistently exceeding sales objectives, increasing bottom-line profits for nationally & internationally established leading-industry companies
●A quick-learner & detail-oriented individual with strong interpersonal & time management skills, problem-solving & analytical skills, excellent oral & written communication skills, with an ability to work well in a diverse & dynamic environment
EMPLOYMENT HISTORY
Syneos Health:
•Duchesnay USA
Hybrid Women's Health Clinical Sales Specialist
June 2022-January 2025 (contract)
●Providing ongoing strong support & optimal coverage to top tier OB/GYN target accounts with Bonjesta & Osphena throughout the state of FL & AL
●Educating key office staff members, HCPs, & key prescribers on choosing PHILRx specialty pharmacy as a more cost-effective solution for commercially insured & self-pay patients
●Reinforcing & providing product knowledge to HCPs & key prescribers via effective messaging & resources resulting in positive product growth within aligned territories
●Consistently exceeded call productivity & metrics as required by Syneos Health & Duchesnay USA
●Q1-Q3 2023: #1 & #2 for Bonjesta & Osphena PHILRx prescription & product growth
●Q4 2023: Achieved PHILRx PA submission incentive kicker with 13% growth vs Q3 baseline
●Q1-Q2 2024: #1 for PHILRx prescription growth vs Q1 with 171% Bonjesta attainment
Ashfield Healthcare:
•Genentech Pharmaceuticals
Cross Portfolio/Inside Field Sales Specialist
June 2021-June 2022 (contract)
●Successfully promoted brand messaging & detailing of Genentech's portfolio of products to key HCO & HCP accounts nationwide
●Provided value & benefits of specialty products to key target roles at hospitals, medical offices, clinics, & pharmacies
●Consistently exceeded call productivity & metrics as required by Ashfield & Genentech
●Established, maintained, & developed strong relationships with targeted accounts via successful interactions & meaningful dialogue
•Boehringer Ingelheim
Remote Respiratory Sales Representative
January 2021-June 2021 (contract)
●Provided strong support & knowledge of Spiriva & Stiolto Respimat respiratory products for COPD/Asthma, leading to successful detailed discussions with HCPs & key prescribers
●Ranked as one of top 3 sales reps for detailed calls & Veeva Engages, consistently exceeding call productivity & metrics as required by Ashfield & BI
●Profiled & managed targeted list of healthcare professionals nationwide, providing value-added benefits & product volume growth through successful Account Management
●Established, maintained, & developed effective rapport, networking, building, & maintaining productive business relationships through successful Client Relationship Management
●Successfully managed daily sales call activity, optimizing time & maximizing achievement of sales & market share objectives
●Consistently delivered clear, concise, accurate communication & thorough product knowledge information to target audiences
●Identified & prioritized key strategies & opportunities for increasing product demand
•Novartis Pharmaceuticals Corporation (Miami/Ft Lauderdale Area)
MyChoiceRx/Eye Care Pharmaceutical Representative
September 2019-June 2020 (contract)
●Provided ongoing support to top tier ophthalmology & optometry target account offices with Durezol, Ilevro, Travatan Z, Azopt, & Simbrinza eye care product sample orders
●Successfully launched, educated, & promoted MyChoiceRx national pharmacy program for glaucoma & post-cataract surgery patients to target offices & pharmacies within Miami/Ft Lauderdale area
●Recognized by Novartis as the #1 rep from the SE Ashfield team for MyChoiceRx redemptions at Novartis' National Sales meeting in January 2020
●Established, maintained, & developed strong relationships with HCPs & key office staff members
●Developed & implemented effective client specific territory plans
●Ensured optimal coverage of appropriate physician specialists based on opportunity & potential
●Consistently met clients' product & business needs while adhering to all company ethics & compliance standards
●Consistently achieved sales metrics, call activity targets, & goals as set by the company
Maximilian Fur Salon, BC International Group, Inc. (Bloomingdale’s Aventura)
Fur Salon Sales Supervisor
November 2018-April 2019
●Managed & supervised all daily activities of Fur Salon business
●Drove & exceeded daily, weekly, & monthly sales goals by executing selling initiatives
●Coached & developed Sales Associates to consistently deliver effective & productive selling behaviors resulting in high customer engagement & repeat sales
●Fostered a positive & inclusive team work environment resulting in talent retention & turnover reduction
●Taught product knowledge, communicated policies & procedures, & addressed concerns consistent with the values expected by the Company
●Maintained proper inventory control & enforced all shortage/security standards
●Partnered with Corporate Merchandising team in identifying top sellers, trends, & key items
Saks Fifth Avenue (Brickell City Centre-Miami, FL)
Luxury Sales Advisor
September 2017-November 2018
●Specialized in selling women's European luxury designer handbags such as Valentino, Dolce & Gabbana, Balenciaga, Alexander McQueen, Loewe, Prada, Givenchy, & Stella McCartney
●Achieved $500,000+ in sales within the first year & succeeded in becoming top sales producer within the department & top ten in sales storewide
●Established & successfully developed a productive local & international book of clients
Nordstrom (Village of Merrick Park-Coral Gables, FL) Collectors (Designer) Sales Professional
June 2014-April 2017
●Specialized in selling women's American & European luxury designer wear pieces such as St. John, Proenza Schouler, Alexander McQueen, Roberto Cavalli, Emilio Pucci, Armani Collezioni, & Akris Punto
●Sales Achievement 2015 Award recipient
●Generated repeat customer sales as well as an increase in business flow through effective client relationship development, outreach, referrals, & consistent follow-up
EDUCATION
Magna cum laude, Bachelor of Business Administration, Management & International Business, Florida International University, Miami, FL USA, 2012-2014
●Hospitality Management Certification, Florida Atlantic University, Boca Raton, FL USA
●Marketing, Accounting & Financial Analysis Certification, Florida International University, Miami, FL USA
●Member of International Business Honors Society (IBHS), Florida International University, Miami, FL USA
●Associate of Arts Degree with Honors, Miami Dade College, Miami, FL USA
International Education Experience:
●Scholarship Award Recipient for International Business Study Abroad Program in Europe, Florida International University, Miami, FL USA
●Baccalaureate in Arts Diploma, Colegio Aura, Tarragona, Spain
LANGUAGES
Fully bilingual & professional proficiency in English & Spanish
SOFTWARE SKILLS
·Microsoft Word
·Microsoft Excel
·Microsoft PowerPoint
·Microsoft Outlook
·CRM
·OCE
·Veeva
·Tableau
·Salesforce.com