Business Intelligence Full-Stack

Igor Shnaper

917-***-**** San Jose, CA

Email: ************@*****.*** LinkedIn: IgorShnaperLinkedIn

SUMMARY: Business Intelligence Director with over 25+ years of experience driving Data Innovation and delivering Impactful Solutions across B2B and B2C space. Led cross-functional teams of developers and data scientists to build full-stack applications, enhance data quality, implement advanced BI tools, and leverage growth hacking strategies alongside proof-of-concept solutions to drive innovation, validate ideas quickly, and scale business success.

EDUCATION: Masters, Aerospace Engineering, Stanford University, Palo Alto CA

Bachelor of Science, Engineering Physics, Cornell University, Ithaca NY

SKILLS &

PROFICIENCY: Business Intelligence Team Leadership Growth Hacking Analytics & Insights Advertising Solutions Spend Optimization Developer Management Cross-Functional Collaboration Consumer Innovation Proof of Concept Development

PROFESSIONAL

EXPERIENCE:

Visa, Foster City, CA

Director, Business Intelligence & Analytics 03/21 – 11/24

•Led a team of developers and data scientists to design and implement advanced BI tools, driving actionable insights for internal stakeholders and external clients.

•Orchestrated creation of Visa Destination Insights, a sophisticated web application enabling government travel arms to benchmark and enhance tourism strategies, leveraging a hybrid in-house and outsourced development model. In 3 years grew to 100+ government clients.

•Led BI stack modernization effort to include new storage and compute layers and integrate them through an internally developed, Denodo based data virtualization solution, collaborating across multiple teams to deliver scalable, secure and reasonably priced architecture.

•Pioneered strategic proof of concept to incorporate various cloud solutions into Visa's platform, laying the groundwork for future scalability and modernization.

Director, Advertising Solutions & Merchant Insights 11/18 – 03/21

•Directed multiple teams of developers and data scientists to put together multiple minimum viable products to support sales and product development.

•Delivered full-stack applications enabling precise audience generation and comprehensive campaign performance measurement. Generated 400+ audiences on demand with Oracle and LiveRamp partners.

•Delivered cutting-edge full-stack application empowering merchants to benchmark their performance against competitors, driving strategic decision-making and cross-sell of Visa products. Piloted with large hotel chains and medium size retailers.

Product Manager (Data Quality) 11/16 – 11/18

•Established a robust framework for data integrity, leading to 30% reduction in ETL data issues.

•Led development of automated tools for detecting ETL anomalies, deploying in line system with thousands of daily checks and Holt Winters based time series with a million of weekly checks.

•Established a cross-functional framework to resolve identified issues, reducing average fix time to 4 days, including detection and communication with downstream consumers.

Immersion, San Jose, CA

Analytics Director 04/15 – 11/16

•Established robust analytics practice from the ground up at Immersion, shaping strategic decisions with data driven insights: market size, share, and upside potential.

•Designed a comprehensive framework for quantifying the value of haptics in mobile applications. Persuaded two game developers to conduct A/B tests demonstrating business significant increase in revenue.

•Together with product and marketing leaders promotes haptic technologies (UI and IP) to mobile gaming and video developers, unlocking new revenue streams – licensing in advertising.

PayPal, San Jose, CA

Head of Analytics (Small Business Segment – US) 07/13 – 05/15

•Led the strategic learning agenda for the small business segment, enabling data-driven decision-making.

•Analyzed growth and decline drivers to uncover actionable marketing opportunities.

•Designed and piloted rapid campaigns to test innovative strategies, driving continuous improvement and measurable results: up to 10% over holdout.

Product Manager (Data Science Text Platforms) 06/11 – 07/13

•Directed the development of a text platform for brand monitoring (early warning and influencers) and Voice-of-Customer product innovation, allowing PR to respond to emerging crises.

•Led a Data Science team in creating RFM-based shopping propensity models and merchant prospect response models, leading to successful targeted engagement campaigns in the US, Australia and France.

•Spearheaded initiatives combining third-party and PayPal/eBay data to identify and leverage marketable shopping propensities for enhanced campaign precision.

•Launched the PayPal Custom Audience program on Facebook, enabling merchants to effectively cross-sell to high-potential customers.

•Oversaw the development and deployment of Data Science products, piloting customer-centric marketing strategies and scaling successful approaches across the organization.

Product Manager (Web Analytics) 05/09 – 06/11

•Led targeted AppNexus banner pilot campaigns, demonstrating the effectiveness of brand marketing to PayPal consumers.

•Designed and implemented geo-targeting strategies for optimizing online brand campaigns.

•Leveraged extensive SiteCatalyst and MediaPlex expertise to significantly enhance PayPal’s first party tracking strategy.

•Developed Site Catalyst tracked acquisition funnel, following site visitors from initial interest to successful activation, allowing marketers to create new team focused on its improvement.

•Increased sign-up conversion by 5% by conducting in-depth pre/post analysis for site revamps, identifying visitor motivations and pain points.

Yahoo Inc, Sunnyvale CA Planning and Analytics Marketing Manager 08/06 – 12/08

•Ran weekly optimization for internal banner advertising by consistently analyzing top-performing concepts across all Yahoo! Properties leading to consistent improvement in user engagement.

•Optimized execution of multiple campaigns through strategically designed A/B testing.

•Conducted comprehensive analysis of Yahoo!'s SEM efforts.

•Developed and implemented an Affiliate channel attribution model, leading to a significant overhaul of Yahoo Personals bounty structure.

Search & Marketplace Analytics Engineer 07/05 – 08/06

•Reported market share trends monthly to top leadership. Worked with ComScore and Nielsen to fix issues with their methodology leading to more accurate position of Yahoo.

•Directed the in-house engineering team to develop and implement automated dashboards for the Answers and Toolbar properties, enhancing data accessibility and reporting efficiency.

American Express, New York, NY

Strategic Analysis and Testing Manager 01/03 – 07/05

•Boosted self-service enrollments by optimizing Drive-To-Web messaging strategies for maximum engagement and conversion.

•Successfully completed SAS Statistics and Test & Learn courses, as well as a Carnegie course on public speaking, enhancing both technical and communication skills.

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