Account Executive Business Development

Robert R. Prazmark

*** ********* *****, ********, ** 28036 1-917-***-**** LinkedIn

Profile:

Accomplished sales and marketing veteran with extensive experience across all facets of marketing and media, generating over

$3.8 billion in revenue for clients and employers. Proven track record of working with high-profile organizations, including the Olympic Games, World Cup, NFL, Smithsonian, and NBC/ABC Networks. Expertise in new business development, complex deal- making, and delivering innovative marketing solutions. Experience:

FOUNDER/OWNER, 21 SPORTS AND ENTERTAINMENT MARKETING 1991-1997 & 2007-CURRENT

• Founded and led a successful Sports and Entertainment company, acting as the sales agent for some of the largest global sports and entertainment properties

• Recruited, hired, and managed a high-performing team of up to 30 professionals, driving measurable results for clients

• Cultivated relationships and worked directly with high-profile clients, including Mitt Romney, Peter Ueberroth, Jerry Jones, and others, delivering tailored solutions to meet their needs PRESIDENT, OLYMPIC SALES AND MARKETING, IMG 1997-2007

• Oversaw the creation and implementation of various Olympic projects including the 2002 Olympic Winter Games in Salt Lake City and developing programs for the United States Olympic Committee

• Oversaw the review and development of special projects for owner Mark McCormack, ensuring alignment with business goals and strategic vision

• Played a key role in identifying and recommending potential acquisitions VICE PRESIDENT, SALES AND MARKETING, ISL 1985-1991

• Responsible for the sales and marketing for the Olympic Games and World Cup in the Americas

• Executed complex international contracts with major U.S corporations ACCOUNT EXECUTIVE, ABC NETWORK NEWS 1981-1985

• Sold high profile inventory such as Primetime Specials and the Olympic Games

• Developed programming concepts, such as ABC News Business Briefs

• Negotiated Upfront and Scatter media agreements across major NY advertising agencies ACCOUNT EXECUTIVE, NBC SPOT SALES 1978-1981

• Pursued and won new advertisement partnerships with a variety of small-to-medium sized and enterprise corporate clients

• Worked across key markets such as New York, Los Angeles, Chicago, Washington D.C and Cleveland

• Developed and created the television show, ‘This Week With David Brinkley’, which later moved to ABC Network Education:

B.S. IN BUSINESS ADMINISTRATION CANISIUS UNIVERSITY, BUFFALO NY JUNE 1975

• Minor in Adverting

Skills:

• Complex contract negotiation

• Knowledgeable in both linear and digital sales

• Sales presentation and public speaking

Writing & Publication:

• Prazmark, Robert. (2023) The Olympics Don't Take American Express: The Birth of Mega Sport Sponsorships Part One. Page Publishing

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